American Cancer Society

American Cancer Society Seeks 'Amazon-Like' User Experience
March 17, 2016 at 11:18 am

American Cancer Society wants to be the Amazon of the nonprofit sector, in its online presence, anyway. It makes sense. Forbes ranked it as the 10th-largest U.S. charity in 2015, and as it has grown, it has significantly expanded its online footprint. So it's a smart move for the organization to model its user-experience after that of the world's largest online retailer...

American Cancer Society's Tarsha Calloway Added to NonProfit PRO Leadership Conference!
April 14, 2015

NonProfit PRO is pleased to welcome the American Cancer Society's Tarsha Calloway, director of executive engagement and integration, to the NonProfit PRO Leadership Conference. Calloway will join Larry C Johnson, philanthropy coach, speaker, author and founder of The Eight PrinciplesOpens in a new window; Richard Rumsey, vice president of development and communications at Project HOPEOpens in a new window; Tracy-Elizabeth Clay, senior vice president, legal affairs, general counsel and board secretary of Teach for AmericaOpens in a new window; and Paul Bellantone, president and CEO of Promotional Products Association InternationalOpens in a new window as a presenter at the conference.

American Cancer Society Names Johnson & Johnson's Gary Reedy as CEO
April 9, 2015

The American Cancer Society named Gary M. Reedy its new chief executive on Wednesday, ending a search to replace longtime leader John Seffrin that stretched over a year. Reedy, a longtime American Cancer Society volunteer, retired last month from his position as worldwide vice president for government affairs and policy at Johnson & Johnson. He has spent 37 years in the health care industry, also holding leadership positions at for-profit companies SmithKline Beecham and Centocor.

Study: New Peer-to-Peer Fundraising Initiatives Surge, Many Established Programs Struggle
February 25, 2015

(Press release, Feb. 24, 2015) — Peer-to-peer fundraising programs are growing quickly among groups that lead events that fall outside of the traditional run, walk and ride event model. But a number of longstanding, high-profile programs are continuing to see declines, according to the peer-to-peer fundraising industry's annual roundup.

Year-End Charitable Giving Bonanza Is a Myth, Numbers Say
December 23, 2014

There is an assumption in the U.S. that the best charitable giving season is October, November and December each year (year-end). The facts do not support this myth. Most believe that there are two reasons that year-end giving is good. First, they assume that donors are in the giving mood as they engage in all types of holiday gifting. The second theory is that donors are anxious to make gifts that they can deduct on their upcoming 2014 tax returns. Facts don’t support these assumptions.

Shaking Up the Ranks of America's Big Charities
October 20, 2014

Giving to the nation’s biggest and most popular charities grew by nearly 11 percent last year, fueled largely by affluent donors, who are reordering the top ranks of America’s nonprofits, according to The Chronicle of Philanthropy’s annual rankings of the 400 charities that collect the most from private sources.

The rankings demonstrate a shake-up in the nonprofit world as groups that raise money primarily from the affluent see their donations soar.

Engage P2P Conference Is Next Week
October 15, 2014

Join FundRaising Success in Washington, D.C., next week for our inaugural peer-to-peer conference, Engage P2P: Redefining Peer to Peer.

In a Post-Sandy City, NYC Marathon Trims Charity Slots
October 14, 2014

A year after the fallout from Superstorm Sandy threw the New York City Marathon’s charity program into turmoil, a new normal has evolved in runner fundraising.

That includes fewer slots for charity runners, more modest fundraising projections, and an intense competition for entrants and dollars among the participating charity organizations, especially with the charitable arm of New York Road Runners, the nonprofit that has put on the country’s biggest marathon since 1970.