News

How to Begin Attracting New Donors to Your Organization
January 9, 2018 at 10:24 am

To begin attracting new donors to your organization, you first need to step back and determine a strong and compelling case for support. Without a rationale for giving, you won't be able to attract any new donors to your organization...

4 Fundraising Influencers Worth Following This Year
January 9, 2018 at 10:22 am

“How to Win Friends and Influence People” has been the go-to guide for those seeking business-savvy social skills for decades. In this book, tycoon Dale Carnegie popularizes the power of influence and uses his enormous wealth and popularity as a basis for his expertise...

2017 NonProfit PRO Gold Award Winner: Multichannel
January 9, 2018 at 10:37 am

You can tell that there was tremendous effort put into this campaign, and it was well received. The campaign utilized a combination of several outbound components (post mailing, email series, video and thank-you postcards) and received a great response rate at 24.62 percent...

A Big Pharma-Funded Charity Sues the Government
January 9, 2018 at 10:41 am

A charity that helps patients pay for expensive prescription drugs is suing the federal government over what it alleges are unlawful federal restrictions that put a “stranglehold” on its ability to communicate with donors—which happen to be pharmaceutical companies that sell expensive drugs. Patient-assistance charities have become a mainstay of drug companies’ efforts to ensure patients can afford…

What to Do When Your Board Members Don’t Want to Ask for Gifts
January 8, 2018 at 12:53 pm

If you are heading into a capital campaign, your board members will not only be called on to give generously of their own money, but they will be expected to ask their contacts and friends for generous gifts, too. And that’s often a sticking point!

A Technical Block to Success in Major Gifts
January 8, 2018 at 12:41 pm

I’ve been thinking about why some major gift officers don’t do the right things even when they know what to do. I don’t think it’s a motivational problem. Most of the MGOs Jeff and I know are motivated to be successful. So, it’s not about a MGO just sitting around collecting a paycheck, doing nothing and hoping the day will pass...

Is Your Monthly Donor Tax-Letter Ready?
January 8, 2018 at 12:45 pm

Happy New Year! I hope you had some time to share with family and friends or just relax. I had a wonderful holiday and finally got to hang those pictures I had been meaning to hang in my office for months! That took care of at least one new year’s resolution...

Enterprise Software Nonprofits Can Take Advantage of
January 8, 2018 at 12:58 pm

When nonprofits are searching for a cloud-based solution, help desk, project management tool, single sign-on portal, development tool or online workspace for digital documentation, the first thing they might consider is the cost. As a director of project management and operations, I've had the opportunity to work with some of the largest nonprofit-solution providers in…

#NPPTrendingNow Ep. 28: How to Use Optimization in Your Online Fundraising Efforts
January 5, 2018 at 12:30 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: how best practices are killing your online fundraising, the future of galas and ways to attract and keep donors through text messaging...

The Importance of a Caring Professor/Faculty Advisor
January 5, 2018 at 12:20 pm

On Christmas Eve 2017, I was driving on Interstate 64 near Charleston, West Va., when I passed the Dunbar exit. At that moment, I mentioned to my wife the impact of my former professor and how that individual affected me academically like no other in my life. She knew every time I would pass that exit, I would say the same thing. I told her I had recently sent a Christmas card like I always do to Dr. Jack Yeager. Dr. Yeager’s influence on me was profound...