News

Here's How This Successful Startup Founder Says You Should Be Fundraising
November 14, 2017 at 11:40 am

One of the hardest things to do when you’re the founder of a startup is gain traction and funding for your company. The marketplace is crowded and investors are inundated with requests. With so much competition, how can you separate from the crowd? One way is to get rated by Oddup, a research platform that…

Sheer Joy Increases Giving
November 13, 2017 at 11:16 am

Paul and Rebecca (not their real names) started giving to this social service organization in the early 90s. They were a conservative couple from an average neighborhood, but they wanted to do good in their community, so their first gift was $50 to a direct mail acquisition campaign...

7 Social Media Trends Your Nonprofit Must Know for 2018
November 13, 2017 at 11:19 am

It's not too soon as we race toward the year-end to begin to think about what your nonprofit team should know for 2018, regarding one of the essential elements of your marketing plan—social media. Even if you’re a nonprofit leader, and you delegate your marketing and social networking efforts to more junior staff, it is your responsibility to understand trends...

Relationship Status Complicated? What It Takes to Build a Healthy, Collaborative Partnership With Your Consultant
November 13, 2017 at 11:40 am

Today, understanding donor and constituent behavior requires an entirely new level of knowledge and skill-sets. With the onset of data and more complex applications of technology, the influence of social media and the constantly evolving media habits of consumers, maintaining a sense of all that change is incredibly difficult when you’re balancing fundraising and advocacy strategy, donor expectations and board approval...

Nothing Is Impossible If You Just Believe
November 13, 2017 at 11:13 am

Every year, the military base theater near us (Joint Base Cape Cod) organizes the annual Christmas tree lighting. It’s a fun event, with hot cocoa, peppermint sticks and a short visit of Santa, of course! As a military spouse myself (married to a 32-year Airforce veteran), we love our little theater, and this event is…

Nonprofit Will Use $16M Bail Fund to Free People From US Jails
November 13, 2017 at 11:44 am

Beginning in January, activists will station themselves at jails in St. Louis and elsewhere around the country and begin using a $16 million bail fund in a bid to combat the so-called criminalization of race and poverty. The program’s proponents say it will save hundreds of millions of taxpayer dollars now spent to house detainees…

Becoming Great at People-Based Marketing
November 10, 2017 at 10:54 am

In an industry where 75 percent of revenue comes from individuals, it’s only logical that we should be putting people first in our marketing efforts. It’s time that fundraisers learn how to become great at people-based marketing. Sounds reasonable, right? So why aren’t more of us doing it?...

Meeting Preparation Leads to Successful Opportunities
November 10, 2017 at 10:55 am

Several years ago, I was asked to be part of a meeting between a nonprofit and a significant business in the community. At first glance, one would expect that the nonprofit did not have the total resources it needed for success. The business the nonprofit was soliciting had tremendous resources, plus community clout. I was just asked to attend and observe...

UD Launches $750M Fundraising Campaign
November 10, 2017 at 11:04 am

The University of Delaware is embarking on an ambitious $750 million capital campaign, university officials announced Thursday. The fundraising effort will go toward a variety of projects, including the recently created Biden Institute, additions to the STAR Campus and long-awaited upgrades to Delaware Stadium. "This campaign is about a comprehensive and bold vision for the…

David Rockefeller’s Thoughtful Path to Philanthropy
November 10, 2017 at 11:07 am

Somewhere beneath Rockefeller Center, in a workroom with the bare fluorescent lights and tall shelves of a big discount warehouse, auction-house employees are sorting through Chinese porcelain tureens, duck decoys, prized paintings and hundreds of other items. A photo studio has been set up, too, the better to shoot close-ups for the catalogs that will…