News

#NPPTrendingNow Ep. 20: Tips for #GivingTuesday Success
October 20, 2017 at 12:05 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: the benefits of seed names in your direct mailings, tips in preparation of #GivingTuesday and the importance of personalizing your nonprofit's communication efforts...

Americans Are Giving Less to Charity Than They Were 10 Years Ago
October 20, 2017 at 12:18 pm

When it comes to giving to charity, Americans are reportedly giving less than they were a decade ago. Fast Company reports that volunteering and charitable giving overall has dropped around 11 percent since the early 2000s. That number comes from Indiana University’s Lilly Family School of Philanthropy. The school has tracked philanthropic behavior over 9,000…

Harvey Weinstein, Kenneth Cole Reportedly Covered Up Suspicious Deal Involving a Charity
October 20, 2017 at 12:22 pm

Since June 2015, the American Foundation for AIDS Research has been embroiled in an internal scandal that involves two of the nonprofit's major players, Harvey Weinstein and Kenneth Cole, following a financial deal between the two that's since fallen under scrutiny. The scandal has led to numerous board members resigning and an investigation by the New…

How to Keep Your Nonprofit's Data Safe
October 19, 2017 at 1:10 pm

Nonprofits tend to be wary of devoting their limited budget to comprehensive data security. Regardless, taking cybersecurity precautions is essential for a nonprofit's livelihood. Some hackers may prefer the lucrative nature of hacking large corporations, though others view nonprofits as the perfect victim instead...

Fundraising Sugar Highs
October 19, 2017 at 12:48 pm

Why do so many nonprofits go for the quick fix, the easy and obvious routes to raise money? Because they work … for a while. Shortcuts and silver bullets are offered up to us every day. You’ve seen them. You’ve heard the pitches. And the truth is, we’ve all gone for them at one time or another. We’re all a bit curious. Is there really a free lunch?...

Gates Foundation to Shift Education Focus
October 19, 2017 at 1:15 pm

Marking a new chapter in education philanthropy, the Bill & Melinda Gates Foundation will step back from its traditional education reform agenda to instead invest close to $1.7 billion over the next five years on new initiatives that include a focus on building networks of schools. "Education is, without a doubt, one of the most…

5 Ways to End Your Fundraising Year With a Bang
October 18, 2017 at 1:16 pm

Approximately one-third of all donations are made during the last two months of the year. People tend to be in a giving mood during the holidays and are taking stock of their contributions before the year-end. Since the final months of the year can make or break a nonprofit’s budget, marketing messages to raise important funds kick into full swing beginning as early as Labor Day...

It Is All About the Donor
October 18, 2017 at 12:18 pm

I felt the potential donor’s pain. It was very clear, and their level of frustration high. A friend had long been involved with a college at a major university. Over nearly a decade, the college’s chief development officer had become a good friend to the prospective major donor and their family...

Why I Care About Your Cause, But Don’t Donate
October 18, 2017 at 12:16 pm

My father, Jack Fulton, died four years ago due to complications from Parkinson’s disease. During the last five years of his life, I was his primary support system, taking him to and from doctor’s appointments, coordinating registered nurse visits, going to the grocery store and helping him with all the other necessities, so that he could live in his home...