#NPPTrendingNow Ep 41: What Do Donors Really Want?
April 20, 2018 at 11:59 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: what donors really want, supporter engagement opportunities and treating your nonprofit like a business...

The Thin Green Line: Managing Major Gifts Officers, Planned Gifts Officers
April 20, 2018 at 11:53 am

Very early in my career, I was given the assignment of being a planned gifts officer with no experience on the resume. In fact, I was given this assignment while I was directing the annual fund for a university. I also did not have any experience as a major gifts officer...

Submit Your Nomination for the NonProfit PRO Professionals of the Year Awards
March 29, 2018 at 12:27 pm

Each year, NonProfit PRO commemorates the members of our nonprofit community for all that they do each and every day, and this year is no different. The NonProfit PRO Professionals of the Year Awards presents you with the opportunity to nominate someone you know who fits the bill in nine categories.

5 Easy Tips for a Share-Worthy Nonprofit Video
April 19, 2018 at 1:13 pm

Video is the trend of the moment. If you're not creating nonprofit video content for your organization, you really should be. Creating video content doesn’t need to be overwhelming, and you don’t have to spend tons of marketing dollars to create cinematic, lengthy, elaborate videos. Great video content can be short and simple—and still draw awareness to your cause!...

Sizing Up Your Nonprofit Competition
April 18, 2018 at 1:03 pm

Some nonprofit executives fear that the nonprofit pie is a zero-sum game. They fear that there is a limited number of charitable dollars available and that they are in nonprofit competition with other organizations for their share of the pie. We tend not to ascribe to this philosophy; our view is that the dollars in…

Softgiving Partners With MPB to Reinvent Radio Fundraising
April 18, 2018 at 1:00 pm

Softgiving, a financial tech company serving nonprofits, has partnered with Mississippi Public Broadcasting, the statewide NPR affiliate of Mississippi, to reinvent MPB’s well-known radio fundraising drive, “Make a Splash With Change...

Donations Amid Disaster: 3 Nonprofit Marketing Strategies That Work
March 27, 2018 at 11:59 am

Nonprofit organizations focused on supporting victims are striving to raise donations and community engagement, but with a limited budget, this is especially difficult. However, it’s not impossible to develop effective nonprofit marketing strategies...