Web Design

The Nonprofit Optimization Guide
October 16, 2017 at 2:18 pm

Most nonprofits struggle to make online fundraising work. And most agencies will add "digital" on to a direct mail program, but few have cracked the code to discover what really works to raise more money online. In this free eBook, you'll learn a new methodology that will help you optimize your fundraising and grow your online revenue.

5 Cultural Challenges Nonprofits Face With Digital Fundraising
September 27, 2017 at 1:05 pm

In the nonprofit world, direct mail is still king when it comes to generating revenue. This is one of the few industries in which this is the case, and I can confidently say it isn't changing drastically in the near future. As a digital marketer, it's fascinating to me because this sector seems ripe for…

Q2 Great Returns Race Benchmark
September 27, 2017 at 8:56 am

One of the most common challenges that nonprofits face today is how to get value out of digital marketing and online fundraising. Most nonprofit agencies will add on “digital” as a side project or an additional feature of a direct mail program. But very few have cracked the code and discovered what actually works to acquire more donors and raise more money online. […]

Using Other Sustainers to Invite New Monthly Donors
September 11, 2017 at 9:18 am

We know that video gives a major boost to open and click-through rates online. So, why not use it to your advantage and invite other donors to join your monthly donor program? Look at your current monthly donors—even if you have just five of them...

Enhance Your Nonprofit's Online Presence: 4 Ways to Humanize Your Social Media Campaign
August 8, 2017 at 10:42 am

A strong social media strategy can be a fantastic tool to enhance a nonprofit’s online presence. Authenticity is critical when using this platform, because social media is about connecting donors and prospects with the organization’s mission. Nonprofits need to humanize their social media message, so the audience can effectively connect with your organization...

Get Your Website Ready for Year-End Donations
August 3, 2017 at 9:19 am

Donations are the lifeline of nonprofit organizations, so it comes as no surprise that the end of the year can be a lucrative time. As potential donors, fueled by the generous spirit of the holidays, look to offload some cash before the end of the fiscal year, some organizations can see almost half of their annual donations come through during this period...

Promoting Your Grant Successes Online
June 27, 2017 at 10:47 am

What has become a more common additional response in submitted applications is that grant-makers will be recognized via an organization’s social media networks. That statement is then typically followed by a list of the organization’s social networks, and the number of followers for each account is then listed to show the reach of the organization’s networks...

What Makes a Good Design? Beauty or Performance?
June 20, 2017 at 11:09 am

How does modern design impact your donation page? As modern Web design relies more and more on user experience, it’s brought new design elements to donation pages and landing pages. We like to think that having a beautiful donation page or landing page means we’ll get more donations...

More Copy Could Equal More Donations
June 7, 2017 at 10:25 am

The words you use on your donation page are powerful. And there’s a danger in assuming your donor understands why they should give to you just because they land on your donation page. By adding copy to your page, you can articulate those reasons clearly and increase your donations...