Video
May 3, 2016 at 9:59 am
The Academy of Interactive and Visual Arts (AIVA) honored NAPCO Media, a leading business-to-business company and parent company of NonProfit PRO, with two Silver Awards of Distinction in the online video category...
March 3, 2016 at 10:19 am
Quick: You have just a few seconds to catch your audience’s attention, inspire and educate them, and then offer a call to action. Internet users are fickle, busy and they don’t have time to waste. That’s partly why video marketing is so popular—it’s a highly effective engagement tool. According to Visually, a video on a…
February 24, 2016 at 10:03 am
Compelling storytelling moves people on an emotional level; it makes them care. If you’ve ever watched a reality talent show like "American Idol," you know that the story behind the singer is what makes an audience connect with and root for that individual. Nonprofits may not get to tell their stories to a prime time…
February 9, 2016 at 10:35 am
In early 2016, YouTube rolled out a new feature to content creators who host their videos on the YouTube platform. Now, users can harness their content for the good of U.S.-based nonprofit organizations. Here’s everything you need to know about YouTube Donation Cards: What are YouTube Donation Cards? A donation card essentially is a link…
February 1, 2016 at 11:19 am
YouTube just made it a lot easier for its users in the U.S. to use its videos to drive donations to nonprofit organizations. With the new donation cards, video creators can now choose from more than 1.8 million IRS-validated 501(c)3 nonprofits and send direct donations to them right from the video creators' videos. Nonprofits could already…
January 28, 2016 at 9:29 am
Two years ago, we asked the question: "Can Nonprofits Benefit from Snapchat?" After using the app and investigating its privacy and security, I couldn't really find much use for nonprofits. It isn't secure enough to send sensitive information to clients or staff, and I could only find examples of businesses using the app. Recently, after…
January 18, 2016 at 11:40 am
Since nonprofits don’t have a tangible product to sell, storytelling becomes that much more important. I like to think about online advertising as online storytelling. Our goal is to get a click, or a view, or a like. We have to tell a short-but-catchy story to get someone’s attention...
January 18, 2016 at 9:59 am
There are many ways to thank your donors for all their support in the previous year: send an email, write a note, make a phone call or even hold an event. One medium that can be quite effective in thanking your donors is video. Luckily, it’s never been easier or cheaper to produce a high-quality…
January 12, 2016 at 10:05 am
We’ve talked about the importance of storytelling and how to do it using things like news cycles, social media, and even Periscope and Meerkat. So now let’s add another tool to your content toolbox. Let’s talk about Vine. What Is Vine? At its simplest Vine is a video-sharing app. But to understand what it does…
December 29, 2015 at 11:15 am
Social Media and Fundraising Heading into 2015, our NPTech experts predicted that charities would do more multi-channel marketing and venture beyond email and direct mail into social media. As we look ahead to 2016, it's looking like the emerging "killer apps" may be messaging solutions, like Snapchat, Facebook Messenger and WhatsApp, that deliver text messages…
