Video
June 9, 2017 at 12:30 pm
The No. 1 trending article this week on NonProfit PRO was from our weekly blogger, James Sullivan. He shares seven things you need to do when dealing with lapsed donors...
June 7, 2017 at 10:04 am
We are huge proponents of video—carefully planned video with a clear objective. In most campaigns that are focused on major gifts, we are not big fans of a fundraising video, unless there is a reason that prospective donors can’t see impact of the client’s work firsthand...
May 26, 2017 at 10:30 am
This week, our readers were interested in learning more about the nonprofit sector's employment "problem," what donors expect and how to manage their expectations and cost-effective tips for improving your nonprofit's website!...
May 19, 2017 at 10:49 am
Welcome back to #TrendingNow. This week, our readers were interested in some executive issues addressed by some of our top bloggers: Howard Levy, F. Duke Haddad and Jeff Jowdy...
May 12, 2017 at 11:44 am
Welcome to NonProfit PRO's new weekly video series called #TrendingNow, where Nhu, NPP editor-in-chief, breaks down the most popular articles of the week. This week is all about when a monthly donor calls to cancel from Erica Waasdorp, exercises in monthly giving from Blackbaud's Ashley Thompson and DonorDrive's webinar on Google AdWords...
January 3, 2017 at 9:42 am
Believe it or not, my Elvis obsession helped me arrive here, right at this video from University of Cambridge. Elvis has played a central, deified role in his life and in the lives of the women who knew him. But in this video, he’s cast as a more peripheral character. In the short clip, a Cambridge historian narrates the fascinating history of teenage fundraising in 1950s America...
December 29, 2016 at 12:40 pm
It’s no secret that as technology grows, the world’s attention span shrinks. A 2015 study by Microsoft reported that the average person’s attention span is now about eight seconds. That’s down from 12 seconds in the year 2000, at the start of the digital revolution. So how can a nonprofit catch the eye of a potential donor when attention shifts so rapidly? Try video...
December 1, 2016 at 8:00 am
Nonprofits are increasingly using video content to amplify their missions, keep their listener bases updated, and generate new supporters and funders. In 2014 alone, video marketing campaigns for nonprofits generated 670 million views (a conservative number considering the volume of smaller nonprofits in the sector). Some of the most effective architects behind this movement today…
November 22, 2016 at 9:40 am
There are two awards up for grabs—one you want to win and one you definitely don't want to win. Yes, it's time for the Radi-Aid Awards! From now until Dec. 6, the creators of the awards are asking people to vote for the best and worst charity ads of 2016—known respectively as the Golden Radiator…
October 28, 2016 at 11:24 am
Have you checked Snapchat today? Did you get sucked into one of those Tasty food prep videos on Facebook yet? You know your audience has, and that means you have to think about your own video strategy. In a recent Parse.ly webinar, Sachin Kamdar, CEO of Parse.ly, joined video experts Travis Bernard, director of audience development at…
