Video

3 Things to Consider When Planning Your Video Strategy
October 28, 2016 at 11:24 am

Have you checked Snapchat today? Did you get sucked into one of those Tasty food prep videos on Facebook yet? You know your audience has, and that means you have to think about your own video strategy. In a recent Parse.ly webinar, Sachin Kamdar, CEO of Parse.ly, joined video experts Travis Bernard, director of audience development at…

YouTube's Cool, New Nonprofit Partnership
October 27, 2016 at 10:26 am

YouTube announced today that it will partner with StoryCorps—a nonprofit that records and archives oral stories from diverse voices in order to pass wisdom through generations—on a new program by which digital creators will be invited to produce video-based StoryCorps interviews at YouTube’s Spaces in Los Angeles and New York. The program is part of YouTube’s…

It’s Time for a Nonprofit Reality TV Show
October 6, 2016 at 11:21 am

Earlier this year, my friend Vu Le suggested on his hilarious (yet pointed) blog, Nonprofit With Balls, that we need a nonprofit-themed reality TV show. He suggested titles like: "Dancing With Program Officers" "Hell’s Charity" "So You Think You Can Run a Nonprofit" "America’s Funniest Fundraising Videos" I think Vu was serious. And I had…

Why Human Beings Love Video Content
September 14, 2016 at 11:19 am

Unless you’ve been living under a rock with no internet, you realize that the amount of video content on social media has skyrocketed over the past few years. Here are just a few stats about video content: One-third of all online activity is spent watching videos. Eighty percent of people remember a video ad they…

3 Examples of How to Support Your Next 'Share This' Call to Action
July 18, 2016 at 10:47 am

Let me start by declaring what this post is not about. It’s not about making an image or video go viral. It’s also not about "post to Facebook" or "share on Twitter" messages after a supporter has donated or signed a petition (the after-action social share). It is about how nonprofits can move the needle…

Facebook Live for Nonprofits: 11 Tips for Getting Started
July 13, 2016 at 11:22 am

Facebook Live is taking the news feed by storm! This (relatively) new live broadcasting feature lets any person, brand or nonprofit live stream events, reveals, celebrations and more. The Humane Society, The White House, the Metropolitan Museum of Art and many smaller nonprofits are broadcasting news-as-it-happens, museum tours and even feeding time for baby raccoons!…

5 Simple Ways to Capture Stories, Produce Simple Videos for Your Nonprofit
July 11, 2016 at 11:07 am

"We’re a small organization. We don’t really have the capacity to do our own videos." "I really have no idea what I’m doing! I’m not a professional." "I’m not creative! There’s no way I can shoot a video!" OK, so maybe these things are true, or maybe they’re just fears, but either way, we’re here…

How Virtual Reality Is Inspiring Donors to Dig Deep for Charitable Causes
June 23, 2016 at 9:56 am

One evening last December, 400 men and women in tuxedos and gowns met at the Metropolitan Museum of Art in New York to take a trip to a small village in Ethiopia. Few of them had ever been to the East African country before, and while they were scheduled to depart that evening, nobody had…

How Your Nonprofit Can Get Started with Facebook Live Today
June 13, 2016 at 10:42 am

Facebook Live has taken the world by storm! Ever since Candace "Chewbacca mom" Payne created the most viewed live video to date, many people—especially marketers—who had never heard of Facebook Live took note. If you haven’t seen this video, do watch it and see if you can stop smiling with this happy mom. So, what…

Capture Your Donors’ Attention in an Instant by Using Visual Stories
June 9, 2016 at 10:42 am

Stories come in many forms, and people process information in different ways. Some people respond better to visual stimuli. In our information-packed world, a visual story can be a great way to connect. Tell a story in an instant with a photo Your donors are busy and may not have time read a story, but…