Video

What Can the King of Rock and Roll Teach Us About Fundraising? (Video)
January 3, 2017 at 9:42 am

Believe it or not, my Elvis obsession helped me arrive here, right at this video from University of Cambridge. Elvis has played a central, deified role in his life and in the lives of the women who knew him. But in this video, he’s cast as a more peripheral character. In the short clip, a Cambridge historian narrates the fascinating history of teenage fundraising in 1950s America...

And Action! 8 Ways to Make Video Work for Marketing and Fundraising
December 29, 2016 at 12:40 pm

It’s no secret that as technology grows, the world’s attention span shrinks. A 2015 study by Microsoft reported that the average person’s attention span is now about eight seconds. That’s down from 12 seconds in the year 2000, at the start of the digital revolution. So how can a nonprofit catch the eye of a potential donor when attention shifts so rapidly? Try video...

Why Every Nonprofit Needs a Millennial Filmmaker
December 1, 2016 at 8:00 am

Nonprofits are increasingly using video content to amplify their missions, keep their listener bases updated, and generate new supporters and funders. In 2014 alone, video marketing campaigns for nonprofits generated 670 million views (a conservative number considering the volume of smaller nonprofits in the sector). Some of the most effective architects behind this movement today…

Now You Can Vote for the Best and Worst Charity Ads of 2016
November 22, 2016 at 9:40 am

There are two awards up for grabs—one you want to win and one you definitely don't want to win. Yes, it's time for the Radi-Aid Awards! From now until Dec. 6, the creators of the awards are asking people to vote for the best and worst charity ads of 2016—known respectively as the Golden Radiator…

3 Things to Consider When Planning Your Video Strategy
October 28, 2016 at 11:24 am

Have you checked Snapchat today? Did you get sucked into one of those Tasty food prep videos on Facebook yet? You know your audience has, and that means you have to think about your own video strategy. In a recent Parse.ly webinar, Sachin Kamdar, CEO of Parse.ly, joined video experts Travis Bernard, director of audience development at…

YouTube's Cool, New Nonprofit Partnership
October 27, 2016 at 10:26 am

YouTube announced today that it will partner with StoryCorps—a nonprofit that records and archives oral stories from diverse voices in order to pass wisdom through generations—on a new program by which digital creators will be invited to produce video-based StoryCorps interviews at YouTube’s Spaces in Los Angeles and New York. The program is part of YouTube’s…

It’s Time for a Nonprofit Reality TV Show
October 6, 2016 at 11:21 am

Earlier this year, my friend Vu Le suggested on his hilarious (yet pointed) blog, Nonprofit With Balls, that we need a nonprofit-themed reality TV show. He suggested titles like: "Dancing With Program Officers" "Hell’s Charity" "So You Think You Can Run a Nonprofit" "America’s Funniest Fundraising Videos" I think Vu was serious. And I had…