Strategic Planning

At its core, fundraising is a persuasive craft. It involves using rational and emotional appeals to move listeners and readers to take some action, such as making a gift or volunteering time, in support of your cause. And while fundraising communications are often counterintuitive to people outside of the field, the reality is that most of its best practices are grounded in time-tested techniques and principles of classical rhetoric...

How do you promote your nonprofit? There’s traditional advertising in the form of TV, radio, print and digital. There are interactive experiences, such as in-person events or webinars. Perhaps you’ve worked with social media influencers as brand ambassadors. And then there are promotional products...

Good news! Monthly giving is one of the few groups of small donors that is (still) growing. Not surprisingly, because organizations have started focusing on it over the past few years...

Data management can greatly increase the impact and scale of nonprofits. Join us to learn how to turn your data into insights.

Nonprofit strategy is a plan of action designed to achieve a goal. Strategy is essential for fundraising success. No… proper strategy is imperative for you to fulfill your fundraising potential...

Nonprofit overhead costs include the allocated funds used to maintain the internal operations of your organization. However, they’re highly controversial for nonprofits...

What’s the monthly donor secret sauce? This was one of the questions that came up in a recent podcast I recorded. The answer is that there really is no secret sauce for generating more monthly donors other than...

For donors, it's all about striking a balance. While some people are receptive to healthy investments in staff and locally sourced products and services, most donors still want the organization they support to keep a tight grip on nonprofit overhead...

If you have major donors, then chances are someone has spoken to you about impact investing. Even if you haven't had the experience yet, it's an idea that you should know. Impact investments are becoming more popular in the philanthropic sector. That, in turn, may make a huge change in the industry...

As the most critical process that ensures the long-term success of an organization, capacity building is not something nonprofits should ignore. Quite the opposite, actually; capacity building should be a priority for every nonprofit looking to grow...