Strategic Planning

10 Winning Strategies for Your Year-End Fundraising Success
November 17, 2017 at 11:41 am

For most nonprofits, the year-end fundraising season almost always appears suddenly on your calendar. The kids are back in school, the leaves are changing and frost is now appearing daily on your windshields. You can almost feel it in the air that it’s time to start thinking and planning for your winning strategies for your year-end fundraising campaigns...

Live Long and Prosper
November 16, 2017 at 12:10 pm

It’s your ultimate goal: To raise enough money for your organization to be healthy and prosperous … for as long as your important work is needed. Just like Spock said, “Live long and prosper!”...

4% Increase in Revenue: The Easy Way
November 15, 2017 at 11:45 am

We were listening to a presentation at the NonProfit PRO Peer-to-Peer Conference in Washington D.C. last week when the topic of “suggested fundraising” amounts came up. There is a lot of thought given to registration fees (don’t do it!) and minimum fundraising requirements...

7 Social Media Trends Your Nonprofit Must Know for 2018
November 13, 2017 at 11:19 am

It's not too soon as we race toward the year-end to begin to think about what your nonprofit team should know for 2018, regarding one of the essential elements of your marketing plan—social media. Even if you’re a nonprofit leader, and you delegate your marketing and social networking efforts to more junior staff, it is your responsibility to understand trends...

Becoming Great at People-Based Marketing
November 10, 2017 at 10:54 am

In an industry where 75 percent of revenue comes from individuals, it’s only logical that we should be putting people first in our marketing efforts. It’s time that fundraisers learn how to become great at people-based marketing. Sounds reasonable, right? So why aren’t more of us doing it?...

Personalization Is More Than a First Name in the Salutation
November 8, 2017 at 11:48 am

What does it mean to make it more personal? We don’t mean personalizing salutations, using segmentation or even using behaviorally triggered automated-marketing tools (although you definitely want to do all those things)...

Set an Example: Leading Successful Fundraising Teams
November 6, 2017 at 11:54 am

I have had the good fortune to personally experience many examples of great leadership. Regrettably, I’ve also seen firsthand the way poor leadership can negatively impact fundraising results. Bad leadership results not only in poor morale (as in the Rensselaer example), but also in ineffective execution and, ultimately, the underfunding of vital philanthropic missions...

Sidestepping the Season of Sameness
November 6, 2017 at 11:43 am

It’s nearing the end of the year, a time when we come together and celebrate family, faith and the fact that our donation could be matched two to five times, if we act now, now, now!...

10 Steps to Finding New Donors for Your Nonprofit Organization
November 2, 2017 at 12:27 pm

Each year, approximately 10 percent of your nonprofit donor base will attrite naturally through death, moving or just not giving any longer. Then, you add lapsed donors on top of that natural attrition, and you are looking at an eroding donor list. Sound familiar?...

Start by Asking ‘Why?’
October 31, 2017 at 10:36 am

Nonprofit leaders are constantly hearing about how important impact and outcomes are to funders. Articles with titles like, “Study: A Nonprofit’s Impact Is the Most Significant Consideration to Funders,” and “Why Outcomes, Not Output, Is the Key to Nonprofit Sustainability,” are everywhere...