Strategic Planning

Don't Forget About the Telephone as a Fundraising Tool
July 21, 2017 at 10:35 am

In July of 1979, I had my first article published in CASE Currents titled “Mini-Phonathon: Many Benefits.” The basic premise of the article was that you can use the telephone to inform, as well solicit funds. I worked at Florida International University in Miami and was the first alumni/development director for the university...

4 Steps Nonprofit Leaders Can Take to Tackle Workplace Negativity
July 20, 2017 at 12:14 pm

Call it gossip, scuttlebutt, tittle-tattle or rumor—workplace negativity is an insidious morale buster that can distract even the most dedicated employees. And nonprofits aren’t immune to it. People are people, even when working for the greater good...

Are You Creating a Checklist or a Powerful Relationship?
July 17, 2017 at 10:37 am

Not surprisingly, most development professionals have a long "To-Do" list. It can feel overwhelming to keep up with data-entry, make donor phone calls, draft mailings and reports and more. Being able to cross things off our list can feel great...

#NPPTrendingNow Ep. 10: Improve Your Nonprofit Strategy With Analytics
July 14, 2017 at 11:00 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. This week, we're learning about how analytics can improve your organization's strategic plan, how to properly thank donors and how to improve your business writing skills...

Be Prepared, and Enjoy Great Success
July 12, 2017 at 10:45 am

If you are contemplating a major campaign, make it a multi-year process. You will find your eventual campaign will be much more successful, more rewarding and more fun for you, your staff and volunteers, and your donors...

Know Your Donor Through Analytics
July 11, 2017 at 10:02 am

Analytics is an overused buzzword. Ask three people and you’ll get three different answers as to what analytics means to them. To some, it’s about reporting on key metrics and projecting impact on the ability to achieve budget. To others, it refers to models used for the selection of individuals to include in a fundraising campaign...

#NPPTrendingNow Ep. 9: What You Can Do to Attract Major Donor Prospects
July 7, 2017 at 8:15 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Reigning this week are articles about getting major donor prospects, strategies for building nonprofit sustainability and the effectiveness of fundraising programs...

Fundamental Best Practices for Online Fundraising: Part 1
July 6, 2017 at 12:01 pm

Use of the Internet to fundraise was launched in the late 1990s, and through a process of trial and error, nonprofit organizations have slowly been able to build donors' confidence in the technology and grow their online database for giving. Today, online fundraising makes up an average of 7 to 10 percent of most nonprofits’ annual budget. Now more than ever, it’s crucial that your nonprofit organization knows the basics of a successful online-fundraising campaign...

Be About Message and Purpose: How One Organization Grew to Over 550K Members
July 5, 2017 at 11:33 am

When it comes to raising funds for a specific cause, an organization has to stand out amongst a large crowd of creative, innovative and thriving nonprofits; an organization has to be original. At NonProfit PRO, we are always searching for organizations that are stepping up and doing something out of the ordinary; organizations that are unique and eye-catching...

Attribution: Where Do You Stand?
July 5, 2017 at 11:10 am

The nonprofit industry is becoming more diversified and complex and as donor behaviors continue to evolve, it is imperative that direct-response fundraisers adopt new methods and/or solutions for quantifying the impact of their marketing investments. The days are gone when fundraisers could measure a campaign’s effectiveness or performance in a single media/channel view...