Strategic Planning

5 Metrics to Measure Your Nonprofit's Success
September 19, 2017 at 11:00 am

When gauging your nonprofit’s success, relying on gut instinct is foolish. It’s necessary to study metrics and see how they change over time. There are several especially worthy measurements that can tell you how your nonprofit stacks up...

Simple Investing for Nonprofits
September 18, 2017 at 11:20 am

The boards of small nonprofit organizations must make major investment decisions, but they are often flying in the dark. Handling large amounts of money simply isn’t a risk-free proposition, and it can be difficult for those without a background in finance. “We probably get three or four calls a month from institutions that have $10…

What Really Motivates Donors to Give Monthly?
September 18, 2017 at 10:50 am

I’m so excited! I just received “The 2017 Burk Donor Survey Report,” and this year’s study has a huge section on sustainers—comparing this year’s donors’ answers to ones from 2012, when they last had this major focus on monthly gifts...

What Can Fundraisers Learn From the Taxi Industry?
September 15, 2017 at 12:36 pm

It’s no secret that the taxi industry has been disrupted by Uber and a growing range of other services. The taxi companies remained largely unchanged for decades, mistakenly assuming that the status quo met their customers’ needs. The same can be said for the movie rental business disrupted by Netflix. In both cases, customers’ expectations became more sophisticated over time, leaving the traditional business operators vulnerable...

How to Re-Engage Lapsed Donors in Your Organization
September 14, 2017 at 10:03 am

A lapsed donor is one who has lapsed from giving for at least a calendar year. They are the most significant donors to focus your efforts on re-engaging, because they have already demonstrated an interest in your organization...

Be Prepared for the Inevitable Storms
September 13, 2017 at 11:49 am

This week, I was without power for a while and carefully eyeing some tall pine trees that were swaying way too much for my comfort. Being without power and having meetings cancelled was a minor inconvenience, especially with the widespread loss of property and even life because of storms during this hurricane season...

5 Steps to Growth Hack Your Fundraising Efforts
September 12, 2017 at 3:56 pm

When gauging your nonprofit’s success, relying on gut instinct is foolish. It’s necessary to study metrics and see how they change over time. There are several especially worthy measurements that can tell you how your nonprofit stacks up. 1. Fundraising Cost Per Dollar Raised Fundraising is a familiar activity to nonprofits, and there are a […]

To Sell Themselves to Donors, Nonprofits Are Turning to the Pros
September 12, 2017 at 11:41 am

Not long ago, the website for the nonprofit Colon Cancer Alliance offered a treasure trove of information about colorectal screening, colon cancer research and other topics related to the deadly disease. What it did not do was provide a concise explanation of what the group’s aims were and, perhaps more crucially, why people should donate…

5 Best Practices for Converting Volunteers to Donors
September 12, 2017 at 11:38 am

It is not a secret that nonprofits need volunteers and donors to achieve their goals and carry out their mission. The question is, is your organization focusing on the volunteer base that you already have? Many nonprofits do not know that the line between their volunteers and donors is very thin.  The value of a…