Social Media

Social Media Users Open to Marketing Messages: Survey
November 17, 2009

November 17, 2009, Chief Marketer — The findings from a new Performics and ROI Research survey of more than 3,000 consumers show many reasons to get excited about social media marketing strategies.

Q-and-A With Michael Kondratick, Director of Grassroots Advocacy, JDRF
November 17, 2009

The Juvenile Diabetes Research Foundation (JDRF), the largest charitable funder and advocate of type 1 diabetes research, recently launched a mobile-marketing campaign that uses wireless technology to enhance communication with and generate involvement from its advocates across the country. Called DiabeTXT, the program sends information to JDRF constituents via text messages, alerting them about important legislation news, diabetes research news and upcoming events. 

We recently caught up with Michael Kondratick, director of grassroots advocacy for JDRF, to talk with him a bit about how the program is working and what he sees for its future.

Clicking for a Cause
November 13, 2009

November 11, 2009, The New York Times — BRAD SUGARS says he believes that cancer can be defeated, one birthday at a time.

Weber Shandwick Social Impact Survey Finds 88% of Nonprofits Experimenting With Social Media While Struggling to Demonstrate its Value to Their Organizations
November 13, 2009

WASHINGTON, November 12, 2009 — The vast majority of nonprofit organizations (88%) are experimenting with social media to engage key audiences, but a significant majority (79%) are uncertain of how to demonstrate social media’s value for their organizations. Only half (51%) report active use of social media. The results are contained in a new survey by Weber Shandwick’s Social Impact team conducted with KRC Research. The research was conducted among 200 nonprofit and foundation executive directors and senior communications officials in July - August 2009.

Raising Real Money in a Virtual World
November 13, 2009

November 11, 2009, The New York Times — FOUR years ago, the visitors at SecondLife.com staged a virtual walkathon and raised $5,000 for the American Cancer Society by sending avatars walking in loops with mouse clicks and key strokes.

Social Networking and Mid-Size Nonprofits: Whats the Use?
November 10, 2009

November 9, 2009 — The use of social networking and social media in the nonprofit sector has exploded in the past few years, spurred by successful, widely profiled social media initiatives by organizations like Save Darfur and charity:water. The Obama campaign’s effective use of social technologies for both fundraising and organizing was the icing on the cake. Can there be any doubt given these examples that social networking and social media are must have tools for nonprofits?

Razorfish Study: Special Offers Drive Engagement In Social Media
November 9, 2009

November 8, 2009, MediaPost — Much has been made of the ability of social media to help brands connect with consumers in new and deeper ways -- to establish a "dialogue" with users through various interactive tools that blend seamlessly into their online activities.

Understanding the New Breed of Digital Donors and How to Maximize Your Fundraising Through Their Networks
November 3, 2009

With the global number of users on Facebook now fast approaching the size of the U.S. population, it’s surely clear that time is up for anyone who still wants to ignore online social networking as a passing fad. However, while nonprofits now generally recognize the need to take it very seriously, most still struggle to understand how they can best fit it into their fundraising programs.