Social Media

TuDiabetes.org
February 1, 2010

Back in 2008, many Americans got their first taste of social networking for good through the Web site mybarack
obama.com (or "MyBO" as it came to be known). The site engaged Barack Obama supporters online with a goal of inspiring action offline — attending events, canvassing, phone banking and, of course, donating.

5 Social E-Mail Trends to Watch
January 19, 2010

Social e-mail sharing, where recipients share noteworthy e-mails with their friends on social networks such as Facebook and MySpace or spread them via Twitter, is the new frontier for today's e-mail marketers.

Internal Vs. External Tools: Determining the Best Approach to Social-Media Marketing
January 12, 2010

A June 2009 study from the University of Massachusetts Dartmouth’s Center for Marketing Research found that 89 percent of nonprofits are using some form of social media, and these organizations now are outpacing businesses and even academic institutions in their adoption of social networking tools. With more than 400 Web sites and tools out there, according to research conducted by David Nour, managing partner of consulting firm The Nour Group Inc., how do nonprofits and associations know where to start? How do they to determine what components fit into their social media marketing strategy? This article will offer some information on internal versus external social media tools and how organizations can take advantage of them, to maximize their marketing efforts.

To the Point: Get Ready to Rummage
January 1, 2010

We're calling a new rector for my church. This entails creating a detailed profile of our institution, assessing our ministries, analyzing our finances, and praying and reflecting on our next "calling." It also entails letting some ministries go.

Tips for Integrating Social Media and E-mail Strategy
December 1, 2009

In the recent FundRaising Success webinar E-mail Strategies for Driving Donations, Christina Johns, senior manager of direct-response television and social media for the International Fellowship of Christians and Jews, and Allison Van Diest, senior product marketing manager for Blackbaud, shared how strong segmentation can drive great e-mail strategy and how social media can fit into e-mail strategy.

Twitter Advertising Platform Ad.ly Allows Tweeters to Give Back
November 19, 2009

Los Angeles, CA, November 10, 2009 — Ad.ly is a unique Twitter platform that is connecting Twitter users, also known as publishers, with top-tier advertisers allowing for the publisher to make money from ads sent through their Twitter feed.

Lessons From Obama's Wired Campaign
November 18, 2009

President Obama's presidential campaign proved that new media technologies can help engage and broaden the base of support for a cause and create a powerful movement.

Twitter Tips for Nonprofits
November 18, 2009

A post on the blog A Small Change last month by Jason Dick recommends a few tips based on his observations of the successes of recent Twitter campaigns by EpicChange. The EpicChange campaign raised more than $10,000 on Twitter in 24 hours; and Twestival, a campaign in February where people in cities across the globe connected via Twitter and then met up in person, raised more than $250,000 for charity: water.