Social Media

As a Nonprofit Leader, Are You Really Engaged on Social Media?
September 7, 2016 at 12:05 pm

If you are a leader in higher education, independent schools or any nonprofit, you need to be on social media personally, especially if your role includes fundraising. Why? A key part of your role is to nurture relationships. If your board members, donors and prospective donors are engaged in social media, then you need to be as well...

Best Facebook Groups for Nonprofits
September 7, 2016 at 11:02 am

Just about every day, I talk to a nonprofit staff person who thinks he or she is alone with the challenge, drama or weird situation that person is in at work. And 95 percent of the time, I assure the person I’ve heard it before. If you feel isolated with what you think must be…

6 Advanced Twitter Features for Nonprofits
September 1, 2016 at 11:26 am

As of August 2016, Twitter had 313 million monthly active users. If you or your nonprofit are one of them, explore these little-known Twitter features that might make the social network more useful for you and your followers. 1. Night Mode Twitter unveiled a fresh new mobile feature for Android and iOS in August called Night…

How to Avoid Mobile, Social Media Burnout
August 31, 2016 at 10:12 am

Nonprofit new media managers often battle mobile and social media burnout. The mental energy required to actively engage multiple communities simultaneously is exhausting. Plugged in from early morning to late afternoon and early evening, many new media managers struggle to find balance at the end of day when they need to shift their mental focuses…

Infographic: Surging Social Media Use and Your Nonprofit
August 25, 2016 at 11:48 am

What does inflation in global social-media usage mean for your nonprofit? The "2016 Social Media Inflation Index" infographic from TrackMaven, a digital-marketing software company that analyzes content across 15 online channels for companies, might have the answers...

How to Schedule Instagram Posts for Your Nonprofit
August 22, 2016 at 12:24 pm

While Instagram is seen primarily as a social media channel to give followers real-time, in-the-moment visual snapshots of a brand or organization, more and more marketers are seeing the value of making deliberate decisions to schedule Instagram posts. Perhaps it’s time for you to start thinking about a broader view of when you should share—and…

6 Ways Nonprofits Are Using Facebook the Wrong Way
August 19, 2016 at 9:08 am

Chances are, your nonprofit is using Facebook to connect with your audience along with 96 percent of all nonprofits and charities out there. But are you using it the right way? Hold the phone! The right way? It seems like just yesterday, we were calling it "The Facebook" and needed a college email address to…

Charity: Water Is Now Taking Donations Via Facebook Messenger
August 18, 2016 at 8:58 am

With its new bot, Charity: Water is now the first nonprofit to accept donations through Facebook Messenger. Founded in 2006 by Scott Harrison—one of Fast Company's Most Creative People—Charity: Water has worked to increase access to safe drinking water in developing countries, with an emphasis on being transparent about how the company accepts and uses donations.…

Video: The Power of Social Media Versus Your Organization's Website
August 15, 2016 at 12:46 pm

Think that your website is your organization’s most important online communications asset? Think again. This week’s Know Your Own Bone fast facts video busts a myth that seems to be slow to shake for some leaders. As it turns out, your organization’s own website is not your organization’s most important online communications asset. Organizations tend…

8 Social Media Strategies for Nonprofit Peer-to-Peer Fundraising
August 15, 2016 at 12:29 pm

Peer-to-peer (P2P) fundraising rallies your supporters together to reach your fundraising goal, as each person individually fundraises from their own networks. Since social media is a significant aspect of many people’s lives, creating a strategy for all the posting, tweeting and sharing can help you better reach your donors—and even reach beyond your fundraising goal.…