Social Media

8 Step Guide to Planning the Perfect Nonprofit Fundraising Event
October 3, 2016 at 12:04 pm

With the advent and extent of social media marketing, nonprofit organizations are able to spread the word about their fundraising events farther and wider than ever before. Year over year, fundraising events have increased the revenue of nonprofits across the board—smaller nonprofits especially. It’s no coincidence. Social media has opened up the doors and allowed…

12 Not-So-Great Realities About Nonprofits and Social Media
September 27, 2016 at 11:02 am

For more than a decade, the blogosphere has touted the power and promise of social media (this blog included), but there is also a downside to using social media for your nonprofit. Granted, the positives do outweigh the negatives, but it is important to step back occasionally and take a critical look at how social…

6 Ways Your Nonprofit Can Quickly Get More Facebook Engagement
September 21, 2016 at 9:26 am

The folks at Facebook have tweaked the News Feed algorithm again, now putting an explicit priority on posts from family and friends over pages. As with all changes to the Facebook News Feed, I encourage you to breathe and not panic. This is nothing new, but as with every other algorithm update, it requires some…

5 Creative Ways to Engage Supporters With Instagram Stories
September 19, 2016 at 10:37 am

Instagram Stories create an extra layer of visibility for your nonprofit—whenever you want that visibility. Like Snapchat, Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos. Users who’ve published Instagram Stories within the past 24 hours appear at the very top of the home screen.…

Is Social Media Hurting Your Nonprofit Organization?
September 13, 2016 at 10:48 am

We’ve all heard stories of social media success. President Barack Obama was, perhaps, the first U.S. presidential candidate to raise a significant amount of money via social media. The Ice Bucket Challenge generated awareness and raised more than $100 million for The ALS Association, in addition to millions more for other ALS charities. Countless charities…

As a Nonprofit Leader, Are You Really Engaged on Social Media?
September 7, 2016 at 12:05 pm

If you are a leader in higher education, independent schools or any nonprofit, you need to be on social media personally, especially if your role includes fundraising. Why? A key part of your role is to nurture relationships. If your board members, donors and prospective donors are engaged in social media, then you need to be as well...

Best Facebook Groups for Nonprofits
September 7, 2016 at 11:02 am

Just about every day, I talk to a nonprofit staff person who thinks he or she is alone with the challenge, drama or weird situation that person is in at work. And 95 percent of the time, I assure the person I’ve heard it before. If you feel isolated with what you think must be…

6 Advanced Twitter Features for Nonprofits
September 1, 2016 at 11:26 am

As of August 2016, Twitter had 313 million monthly active users. If you or your nonprofit are one of them, explore these little-known Twitter features that might make the social network more useful for you and your followers. 1. Night Mode Twitter unveiled a fresh new mobile feature for Android and iOS in August called Night…

How to Avoid Mobile, Social Media Burnout
August 31, 2016 at 10:12 am

Nonprofit new media managers often battle mobile and social media burnout. The mental energy required to actively engage multiple communities simultaneously is exhausting. Plugged in from early morning to late afternoon and early evening, many new media managers struggle to find balance at the end of day when they need to shift their mental focuses…

Infographic: Surging Social Media Use and Your Nonprofit
August 25, 2016 at 11:48 am

What does inflation in global social-media usage mean for your nonprofit? The "2016 Social Media Inflation Index" infographic from TrackMaven, a digital-marketing software company that analyzes content across 15 online channels for companies, might have the answers...