Social Media

How to Create a Twitter Moment for Your Nonprofit
November 7, 2016 at 9:52 am

Twitter Moments, as defined by Twitter, are curated tweets collected into a story. Moments first launched in October 2015, in partnership with a select few media partners, but as of Sept. 29 all Twitter users can now create them. For nonprofits active on Twitter, Moments are a new way to showcase the best tweets about your…

What 2016's Internet Trends Mean for Nonprofits
November 4, 2016 at 8:00 am

For those of us who have been in the technology industry for some time, Mary Meeker is a household name. Her annual reports about internet trends have been the go-to source for those trying to anticipate what will happen next with e-commerce, online advertising and internet usage, in general. She published her first report in…

Social Listening: For-Profit Strategies for Nonprofit Success
October 28, 2016 at 12:57 pm

In a recent article for Social Media Examiner, author Zoe Summers outlined some ways businesses can use social listening. Many of her ideas can be applied directly to nonprofits. I’ve adapted four of them here...

5 Ways to Use Social Media to Build Donor Relationships
October 26, 2016 at 11:40 am

Whatever nonprofits are doing right now to sustain and grow donor relationships, it’s not working especially well. So, adding an additional relatively inexpensive donor retention strategy into your existing donor development plan makes sense. Here are five strategies you can use to build donor relationships online...

If You Aren’t Targeting Your Social Media You're Wasting Your Money
October 25, 2016 at 9:27 am

Social media marketing and advertising has to be managed like direct marketing. Can you imagine running a direct marketing program with no audience targeting? Fail. If your organization is advertising on Facebook, please treat it like a direct-response marketing channel. Do not just prioritize the creative or copywriting...

Facebook Censors Cancer Charity's Cartoon Breasts
October 24, 2016 at 12:17 pm

Last week, Swedish Cancer Society, a large nonprofit organization based in Stockholm, Sweden, posted to its Facebook page a cancer awareness video on how to perform a breast exam. Facebook quickly removed the video, reinstating it days later. But not before the charity took a shot at the social media giant's censorship policy...

10 Essential Social Media Tools for Nonprofits
October 14, 2016 at 8:59 am

In the fast and highly competitive world of digital marketing, social media tools are essential if you want to stay ahead of the game. The problem is these tools can also be expensive, especially for nonprofits. In a sea of cool tools, all promising you incredible results, how can you find the ones that work…

How to Calculate Your Nonprofit’s Organic Reach on Facebook
October 11, 2016 at 10:23 am

According to Facebook, organic reach is the total number of unique people who are shown your post(s) in their News Feeds through unpaid distribution, and although Facebook Insights provide a lot of useful data about your fans and reach (organic and paid), the one critical piece of data not provided is your nonprofit’s weekly, monthly…

Want People to Share Your Story? Stop Making It So Hard
October 7, 2016 at 11:22 am

A few weeks ago, in preparation for my Nonprofit Marketing Guide Tweet Like a Boss Pass Holder webinar, I had a wonderful conversation with Kids Are Heroes founder Gabe O’Neill. We chatted about how he became a big fan of Twitter, and then he asked me to look at this section on his website called Share…

Could Twitter Be Better Off as a Nonprofit?
October 7, 2016 at 10:03 am

Despite having more than 300 million users, Twitter has struggled to make a profit and keep its investors happy. Yet, the service has arguably been good for public dialogues and news gathering. So as Twitter considers a sale, maybe it's worth pondering the idea of Twitter getting out from under the pressures of Wall Street…