Social Media

Facebook Censors Cancer Charity's Cartoon Breasts
October 24, 2016 at 12:17 pm

Last week, Swedish Cancer Society, a large nonprofit organization based in Stockholm, Sweden, posted to its Facebook page a cancer awareness video on how to perform a breast exam. Facebook quickly removed the video, reinstating it days later. But not before the charity took a shot at the social media giant's censorship policy...

10 Essential Social Media Tools for Nonprofits
October 14, 2016 at 8:59 am

In the fast and highly competitive world of digital marketing, social media tools are essential if you want to stay ahead of the game. The problem is these tools can also be expensive, especially for nonprofits. In a sea of cool tools, all promising you incredible results, how can you find the ones that work…

How to Calculate Your Nonprofit’s Organic Reach on Facebook
October 11, 2016 at 10:23 am

According to Facebook, organic reach is the total number of unique people who are shown your post(s) in their News Feeds through unpaid distribution, and although Facebook Insights provide a lot of useful data about your fans and reach (organic and paid), the one critical piece of data not provided is your nonprofit’s weekly, monthly…

Want People to Share Your Story? Stop Making It So Hard
October 7, 2016 at 11:22 am

A few weeks ago, in preparation for my Nonprofit Marketing Guide Tweet Like a Boss Pass Holder webinar, I had a wonderful conversation with Kids Are Heroes founder Gabe O’Neill. We chatted about how he became a big fan of Twitter, and then he asked me to look at this section on his website called Share…

Could Twitter Be Better Off as a Nonprofit?
October 7, 2016 at 10:03 am

Despite having more than 300 million users, Twitter has struggled to make a profit and keep its investors happy. Yet, the service has arguably been good for public dialogues and news gathering. So as Twitter considers a sale, maybe it's worth pondering the idea of Twitter getting out from under the pressures of Wall Street…

8 Step Guide to Planning the Perfect Nonprofit Fundraising Event
October 3, 2016 at 12:04 pm

With the advent and extent of social media marketing, nonprofit organizations are able to spread the word about their fundraising events farther and wider than ever before. Year over year, fundraising events have increased the revenue of nonprofits across the board—smaller nonprofits especially. It’s no coincidence. Social media has opened up the doors and allowed…

12 Not-So-Great Realities About Nonprofits and Social Media
September 27, 2016 at 11:02 am

For more than a decade, the blogosphere has touted the power and promise of social media (this blog included), but there is also a downside to using social media for your nonprofit. Granted, the positives do outweigh the negatives, but it is important to step back occasionally and take a critical look at how social…

6 Ways Your Nonprofit Can Quickly Get More Facebook Engagement
September 21, 2016 at 9:26 am

The folks at Facebook have tweaked the News Feed algorithm again, now putting an explicit priority on posts from family and friends over pages. As with all changes to the Facebook News Feed, I encourage you to breathe and not panic. This is nothing new, but as with every other algorithm update, it requires some…

5 Creative Ways to Engage Supporters With Instagram Stories
September 19, 2016 at 10:37 am

Instagram Stories create an extra layer of visibility for your nonprofit—whenever you want that visibility. Like Snapchat, Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos. Users who’ve published Instagram Stories within the past 24 hours appear at the very top of the home screen.…

Is Social Media Hurting Your Nonprofit Organization?
September 13, 2016 at 10:48 am

We’ve all heard stories of social media success. President Barack Obama was, perhaps, the first U.S. presidential candidate to raise a significant amount of money via social media. The Ice Bucket Challenge generated awareness and raised more than $100 million for The ALS Association, in addition to millions more for other ALS charities. Countless charities…