Social Media

Inbound Marketing 101 for Nonprofits
May 31, 2017 at 10:59 am

The best nonprofit organizations develop and execute their marketing plan with the same level of rigor as any for-profit brand. At the end of the day, we are ultimately trying to sell our cause to people, get them to engage with us, donate to our work and then advocate for our organization...

Marketing Your NonProfit With Zero Budget
May 30, 2017 at 12:32 pm

With today’s ever-changing landscape, fundraisers who want to be successful also need to be great marketers—and keep up-to-speed with the latest trends, strategies and platforms. And yes, we’re talking digital here. Why does marketing and fundraising go hand-in-hand? Well, because of outreach, awareness and engagement. And these things make a nonprofit go round and round… […]

Wise Use of Social Media: Tips for Nonprofits
May 30, 2017 at 12:01 pm

Social media can be a great tool to promote social change. Nonprofits are taking advantage of such tools to advance their mission. However, social media can pose some risks if not used properly. You should develop a policy that employees can use when making decisions about posting on social media...

The Direct Mail Approach You Have Not Heard (Yet)
May 24, 2017 at 1:18 pm

With today’s ever-changing landscape, fundraisers who want to be successful also need to be great marketers—and keep up-to-speed with the latest trends, strategies and platforms. And yes, we’re talking digital here. Why does marketing and fundraising go hand-in-hand? Well, because of outreach, awareness and engagement. And these things make a nonprofit go round and round… […]

The Direct Marketer's Guide to Social Media Integration
May 24, 2017 at 1:09 pm

With today’s ever-changing landscape, fundraisers who want to be successful also need to be great marketers—and keep up-to-speed with the latest trends, strategies and platforms. And yes, we’re talking digital here. Why does marketing and fundraising go hand-in-hand? Well, because of outreach, awareness and engagement. And these things make a nonprofit go round and round… […]

10 Tech Innovations That Will Revolutionize the Sector
May 24, 2017 at 7:40 am

The nonprofit technology landscape moves so quickly, it’s hard to keep up. Technology in the nonprofit space means more than simply posting on Facebook or getting set up with the best CRM. When used wisely and strategically, nonprofit technology can often mean better and more efficient ways to raise money, to build relationships with your community and to accomplish your mission...

Is a Great Website a Worthwhile Investment?
May 23, 2017 at 11:31 am

Do you think your digital presence is vital? Most of your potential donors, employees, volunteers and people who need what your organization offers will find you through your website. As a specialist in the nonprofit digital marketing field, one of the biggest issues I face with clients is their website...

How China's Social Media Giant Tencent Is Shaking Up Traditional Philanthropy
May 23, 2017 at 10:50 am

The Wenchuan earthquake in Sichuan that killed 69,000 people in 2008 shook up China’s social media and online giant Tencent Holdings, located 1,000 kilometers away in Shenzhen. Social media was buzzing with users who wanted to lend a hand during one of China’s worst disasters in modern history. The company previously made scattered efforts involving philanthropy,…