Social Media

Magnificent Millennials: Changing the World
March 15, 2017 at 3:46 pm

Millennials are going to change the nonprofit world in incredible ways. Their enthusiasm and capabilities are significantly different than the generations that came before them, and they are motivated to make the world a better place...

3 Steps to Successful Social Media Fundraising
March 13, 2017 at 3:06 pm

Social media can be a double-edged sword for nonprofits. It’s an appropriate venue to share stories about your cause and foster community among your supporters. When it comes to fundraising, however, social media can be a confusing tool...

Report: Donations Continue to Grow With Social Media Tools
March 10, 2017 at 3:34 pm

With the world’s finest online tools at our disposal, one of the most integrative tools is social media. Social media plays a huge part in growing our online presence. We wouldn’t have the capabilities to spread our outreach so far without it—email can only get us so far...

Tinder Is Pro-Women (And It’s A Beautiful Thing)
March 9, 2017 at 10:13 am

Mar. 8 was International Women’s Day, an annual movement that has been dated back to the 1900s to support the economic, political and social achievements of women and the fight for gender equality. To my strong, independent women out there—you rock! You continue to motivate and inspire us every single day...

The Giving Movement: It’s More Than Just #GivingTuesday
February 27, 2017 at 10:54 am

Giving Tuesday has revolutionized giving days. A movement that started in 2012 by 92nd Street Y and the United Nations Foundation, Giving Tuesday aims to “celebrate and encourage giving during a commercially focused season,” Jessie Salpeter, senior digital account executive for Chapman Cubine and Hussey, said during the DMA Nonprofit Federation Conference...

Snapchat Co-Founders Create Snap Foundation to Support Nonprofits
February 13, 2017 at 9:59 am

Nonprofit arts, education and youth programs are are about to get a cash infusion from SnapChat. SnapChat and its co-founders, Evan Spiegel and Bobby Murphy, have pledged to donate up to 13 million shares of Class A common stock over the next 15 years to 20 years to a foundation to support arts, education and…

Marketing Automation: It’s Not Going Away
February 8, 2017 at 9:39 am

Last week, this piece on marketing automation ran in the Huffington Post, pushing nonprofits to invest in marketing automation. I am here to beat the drum again, as it may be one of our most important conversations...

Twitter Staff Donate $1.59M to ACLU to Fight Trump on Immigration
February 6, 2017 at 10:13 am

Twitter is the primary communication platform for U.S. President Trump, but that hasn’t stopped staff of the social media company from donating to one of the most prominent organizations opposing him. Nearly 1,000 employees made a $1.59 million donation to ACLU, which fought Trump’s recent executive order banning citizens of seven countries from entering the…

40 Nonprofit Trends for 2017
February 3, 2017 at 12:06 pm

In last year’s installment of this annual nonprofit trends feature, we wrote that something felt different about all the change happening in the sector. We chalked it up to urgency. Acceleration. Things were changing fast. That was nothing compared to what’s in store for 2017. We collected insights, observations and predictions from some of the nonprofit sector’s smartest people, and we’re delivering them to you here. We hope the 40 ideas here paint a clearer picture of the sector as it is and as it will be...

I Have a Facebook Problem (Or, How Not to Drop F-Bombs on Social Media)
February 1, 2017 at 9:19 am

On Facebook, it is ridiculously fun to quip, banter, engage, taunt, delve, disembowel and titillate. It is so much fun that a few times I have wandered into “Not-Niceness.” I had to find a way to stop being not nice. And I did. I Facebook-friended every church friend I could find, including my pastor. I friended them all so that they would see what I wrote. I thought that would constrain me. And I was right. It did make me nicer. But why? And more importantly, how could I make use of this behavior modification technique in fundraising?...