Social Media

Nonprofits & IoT: Voice-Activated Fundraising Anyone?
December 13, 2017 at 11:39 am

Just when you thought you already had too much to worry about with figuring out how to maximize social media and make your communications all mobile responsive, now there’s one more thing...

#NPPTrendingNow Ep. 25: Nonprofit Trends for 2018
December 8, 2017 at 11:48 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: Facebook will eliminate donation fees for nonprofits, proposed changes in the tax code could impact your nonprofit and the nonprofits trends for 2018...

Instagram Fights Animal Abuse With New Alert System
December 8, 2017 at 11:34 am

Instagram is rife with photos of cute wild animals—including the exotic and endangered. A picture of someone hugging a sloth or showing off a pet tiger cub is just a click away on the massively popular photo-sharing platform, which serves 800 million users. But recently, searches for a wide range of wildlife hashtags will trigger…

Facebook Plans on Saying 'Goodbye' to Donation Fees for Nonprofits
December 4, 2017 at 11:37 am

Facebook introduced the “Donate” button on its ever-expanding social media platform back in 2013 in hopes of giving nonprofit organizations more exposure and helping these organizations increase their fundraising dollars. But there was a 5 percent fee associated with donations to cover items...

Constituents Do More Than Wear Your Wristbands
November 22, 2017 at 11:02 am

Most people think that anything that gets people to focus attention on their nonprofit leads to good things happening. Increased attention = increased revenue. And no matter what your mission is, you can find ways to connect with prospective constituents. Facebook, of course, is the biggest fish in the pond...

#NPPTrendingNow Ep. 23: Understanding the 'Anchoring Effect'
November 17, 2017 at 11:51 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: increasing revenue with the anchoring effect, tax deductions and social media trends to know for 2018...

7 Social Media Trends Your Nonprofit Must Know for 2018
November 13, 2017 at 11:19 am

It's not too soon as we race toward the year-end to begin to think about what your nonprofit team should know for 2018, regarding one of the essential elements of your marketing plan—social media. Even if you’re a nonprofit leader, and you delegate your marketing and social networking efforts to more junior staff, it is your responsibility to understand trends...

How to Create More Effective Nonprofit Social Media Content
October 24, 2017 at 12:45 pm

When I use social media, there are pages I return to each time I sign on and then there are those I've stopped looking at altogether. As the head of a nonprofit organization, it got me thinking about why I was drawn to certain pages on social media more so than others. After all, I…

Best Practices for Retaining and Recruiting Event Participants
October 23, 2017 at 3:40 pm

Holey moley! That’s what I thought when I read recent findings about the growth in voice-activated commerce. Say what? I’m talking about “smart pods,” like the Amazon Echo. Just when you thought you already had too much to worry about with figuring out how to maximize social media and make your communications all mobile responsive, […]

5 Cultural Challenges Nonprofits Face With Digital Fundraising
September 27, 2017 at 1:05 pm

In the nonprofit world, direct mail is still king when it comes to generating revenue. This is one of the few industries in which this is the case, and I can confidently say it isn't changing drastically in the near future. As a digital marketer, it's fascinating to me because this sector seems ripe for…