Social Media

Promoting Your Grant Successes Online
June 27, 2017 at 10:47 am

What has become a more common additional response in submitted applications is that grant-makers will be recognized via an organization’s social media networks. That statement is then typically followed by a list of the organization’s social networks, and the number of followers for each account is then listed to show the reach of the organization’s networks...

How Mobile CRM Helps Your MGOs
June 27, 2017 at 10:40 am

When your major gift officers end their meetings with major donors or prospects, what do you think is the first thing they do? You probably guessed right. Your team member grabs his or her mobile device to check emails and social media. We live in a world that is all about on-demand information...

Are You Linked In?
June 16, 2017 at 9:41 am

The tools used in social media in today’s world are amazing. There are so many ways to communicate with each other. I watched my 11-year-old grandson seamlessly work through social media vehicles with ease the other day. It made me wonder how social media will affect the next generation of fundraisers after I pass the torch...

Inbound Marketing 101 for Nonprofits
May 31, 2017 at 10:59 am

The best nonprofit organizations develop and execute their marketing plan with the same level of rigor as any for-profit brand. At the end of the day, we are ultimately trying to sell our cause to people, get them to engage with us, donate to our work and then advocate for our organization...

Marketing Your NonProfit With Zero Budget
May 30, 2017 at 12:32 pm

There are fairly standard responses that many grant-seeking organizations use when responding to a grant-maker’s questions about how they will recognize a grant if awarded. Yes, recognition in the annual report and in the organization’s newsletter are important. Yes, recognition on printed materials and flyers for the funded program or project are basic mechanisms used […]

Wise Use of Social Media: Tips for Nonprofits
May 30, 2017 at 12:01 pm

Social media can be a great tool to promote social change. Nonprofits are taking advantage of such tools to advance their mission. However, social media can pose some risks if not used properly. You should develop a policy that employees can use when making decisions about posting on social media...

The Direct Mail Approach You Have Not Heard (Yet)
May 24, 2017 at 1:18 pm

There are fairly standard responses that many grant-seeking organizations use when responding to a grant-maker’s questions about how they will recognize a grant if awarded. Yes, recognition in the annual report and in the organization’s newsletter are important. Yes, recognition on printed materials and flyers for the funded program or project are basic mechanisms used […]

The Direct Marketer's Guide to Social Media Integration
May 24, 2017 at 1:09 pm

There are fairly standard responses that many grant-seeking organizations use when responding to a grant-maker’s questions about how they will recognize a grant if awarded. Yes, recognition in the annual report and in the organization’s newsletter are important. Yes, recognition on printed materials and flyers for the funded program or project are basic mechanisms used […]