Social Media

Is This Smart 'BEAM' Button the Future of Philanthropy?
August 11, 2017 at 10:47 am

Most Millennials consider themselves social activists and want to make the world a better place, but our current culture of “clicktivism” leads to relatively little impact and blurs the line between boots-on-the-ground cause-based work and idle browsing. And, while the Internet and social media have catalyzed extraordinary movements like the Obama Campaign and electing LGBT…

Faster than the Speed of Sound
August 9, 2017 at 9:19 pm

Want your fundraising program to rocket to the heights? It’s not what you do, it’s how you do it. Social media has redefined the communications paradigm—more power, more immediacy, more often than ever before. Tools are value-free, however...

Thyngs Partners with PayPal for Cashless Donations
August 8, 2017 at 11:04 pm

Thyngs, the mobile proximity platform, has added PayPal to its payment options for charities taking cashless mobile donations via its platform. PayPal will be added as a new core payment method for charities using its tap-and-scan cashless donation solutions on items, such as collecting boxes and direct mail, and in-person. The integration will streamline donation…

Enhance Your Nonprofit's Online Presence: 4 Ways to Humanize Your Social Media Campaign
August 8, 2017 at 10:42 am

A strong social media strategy can be a fantastic tool to enhance a nonprofit’s online presence. Authenticity is critical when using this platform, because social media is about connecting donors and prospects with the organization’s mission. Nonprofits need to humanize their social media message, so the audience can effectively connect with your organization...

Digital Strategy Skills: Do You Have Them?
August 8, 2017 at 10:31 am

We’ve had this conversation before. The nonprofit sector is changing, and it’s more important than ever to understand how it’s changing and why it’s changing. We’re adopting a more digital mindset when it comes to our “business” strategies—it’s how we acquire donors, build relationships with them and get them to donate to our organizations...

Successful Automation Starts With Heart
July 31, 2017 at 10:43 am

There is something inherently satisfying about setting up an automated marketing system. Whether it’s retargeting, welcome series, scheduled social updates, automated ad buys, there is a temptation to "Ron Popeil" these efforts (“Just set it, and forget it!”)...

Facebook Pledges Funding to Nonprofit Election Security Group
July 27, 2017 at 4:00 pm

Just last week, Harvard Kennedy School's Belfer Center launched Defending Digital Democracy, an across-the-aisles bipartisan effort to find ways to protect against election hacking. The group includes campaign managers from Hillary Clinton and Mitt Romney's presidential campaigns, as well Google and Facebook security staffers. A new report says that Facebook will also provide an initial…

6 Roles for SMS in Your Nonprofit Strategy
July 25, 2017 at 11:46 am

The use of SMS in the nonprofit sector got its biggest spotlight with the Red Cross mobile giving campaign on behalf of the 2010 Haiti earthquake. Relief agencies raised more than $40 million dollars via text message donations...

Report: Online Revenues Continue to Increase
July 18, 2017 at 11:50 am

The nonprofit landscape is changing. You see it featured in every other article you come across—at least I do. I’m beginning to see a trend that’s here to stay: We’re switching gears and becoming more and more focused on the digital side of things...