Social Media

Snapchat Co-Founders Create Snap Foundation to Support Nonprofits
February 13, 2017 at 9:59 am

Nonprofit arts, education and youth programs are are about to get a cash infusion from SnapChat. SnapChat and its co-founders, Evan Spiegel and Bobby Murphy, have pledged to donate up to 13 million shares of Class A common stock over the next 15 years to 20 years to a foundation to support arts, education and…

Marketing Automation: It’s Not Going Away
February 8, 2017 at 9:39 am

Last week, this piece on marketing automation ran in the Huffington Post, pushing nonprofits to invest in marketing automation. I am here to beat the drum again, as it may be one of our most important conversations...

Twitter Staff Donate $1.59M to ACLU to Fight Trump on Immigration
February 6, 2017 at 10:13 am

Twitter is the primary communication platform for U.S. President Trump, but that hasn’t stopped staff of the social media company from donating to one of the most prominent organizations opposing him. Nearly 1,000 employees made a $1.59 million donation to ACLU, which fought Trump’s recent executive order banning citizens of seven countries from entering the…

40 Nonprofit Trends for 2017
February 3, 2017 at 12:06 pm

In last year’s installment of this annual nonprofit trends feature, we wrote that something felt different about all the change happening in the sector. We chalked it up to urgency. Acceleration. Things were changing fast. That was nothing compared to what’s in store for 2017. We collected insights, observations and predictions from some of the nonprofit sector’s smartest people, and we’re delivering them to you here. We hope the 40 ideas here paint a clearer picture of the sector as it is and as it will be...

I Have a Facebook Problem (Or, How Not to Drop F-Bombs on Social Media)
February 1, 2017 at 9:19 am

On Facebook, it is ridiculously fun to quip, banter, engage, taunt, delve, disembowel and titillate. It is so much fun that a few times I have wandered into “Not-Niceness.” I had to find a way to stop being not nice. And I did. I Facebook-friended every church friend I could find, including my pastor. I friended them all so that they would see what I wrote. I thought that would constrain me. And I was right. It did make me nicer. But why? And more importantly, how could I make use of this behavior modification technique in fundraising?...

2016 Gold Award Winners: Social Media
January 24, 2017 at 10:08 am

Cara Schmidt, development officer for Camphill Special School, wanted to build upon the school’s #GivingTuesday success in 2014 with a bigger, better 2015 campaign. The catch? She wanted to do it entirely via social media. It’s easy to reach people on social media. It’s much harder to get them engaged...

7 Strategies Every Nonprofit Should Master in 2017
January 18, 2017 at 9:24 am

Last year, I gave you five priorities for success in 2016. I called them “Dive the Five.” This year, I’ve expanded my thinking a bit. I give you “Seven is Heaven.” I promise if you focus on these fundamental areas, you will hear the angels begin to sing and your mission will take wing. Some of these areas will seem familiar, but the way you employ them may need to be tweaked in order for you to survive and thrive...

24 Predictions for Social Media and Social Media Marketing in 2017
January 3, 2017 at 11:04 am

While the ever-shifting social landscape eventually renders many prognostications invalid, it’s still worth analyzing what might be on the horizon as a means of trying to understand where we’re at, and where we’re headed, as we plan for the next 12 months. Last year, my predictions mostly pointed in the right direction, so again, I’ve…

And Action! 8 Ways to Make Video Work for Marketing and Fundraising
December 29, 2016 at 12:40 pm

It’s no secret that as technology grows, the world’s attention span shrinks. A 2015 study by Microsoft reported that the average person’s attention span is now about eight seconds. That’s down from 12 seconds in the year 2000, at the start of the digital revolution. So how can a nonprofit catch the eye of a potential donor when attention shifts so rapidly? Try video...