Social Media

7 Strategies Every Nonprofit Should Master in 2017
January 18, 2017 at 9:24 am

Last year, I gave you five priorities for success in 2016. I called them “Dive the Five.” This year, I’ve expanded my thinking a bit. I give you “Seven is Heaven.” I promise if you focus on these fundamental areas, you will hear the angels begin to sing and your mission will take wing. Some of these areas will seem familiar, but the way you employ them may need to be tweaked in order for you to survive and thrive...

24 Predictions for Social Media and Social Media Marketing in 2017
January 3, 2017 at 11:04 am

While the ever-shifting social landscape eventually renders many prognostications invalid, it’s still worth analyzing what might be on the horizon as a means of trying to understand where we’re at, and where we’re headed, as we plan for the next 12 months. Last year, my predictions mostly pointed in the right direction, so again, I’ve…

And Action! 8 Ways to Make Video Work for Marketing and Fundraising
December 29, 2016 at 12:40 pm

It’s no secret that as technology grows, the world’s attention span shrinks. A 2015 study by Microsoft reported that the average person’s attention span is now about eight seconds. That’s down from 12 seconds in the year 2000, at the start of the digital revolution. So how can a nonprofit catch the eye of a potential donor when attention shifts so rapidly? Try video...

Why You Need a Communications Calendar
December 20, 2016 at 8:00 am

I hope your year-end fundraising campaign is going well. Fundraising is a year-round effort and after you’ve thanked your donors, you need to make a plan to communicate with them at least once or twice a month throughout the year. If you’re getting stressed out wondering how you’re going to pull this off, then you…

A Whole Lot of Data on Social Media Platforms
December 14, 2016 at 8:00 am

As I mentioned in a recent post, IMPACTS is working on a social media metric that goes beyond thinking about vanity metrics such as likes, comments and shares—numbers that are good to have at high levels, but have variable impacts on our bottom lines of financial solvency or mission execution. We are working to create…

Israeli Nonprofit Wants to Bring $1B Suit Against Facebook
December 8, 2016 at 8:00 am

Shurat HaDin (the Israel Law Center) has launched a social media campaign to gain support for a $1 billion lawsuit against the king of social media, Facebook. The Tel Aviv-based nonprofit organization specializes in fighting terrorists in court. Its successes have included a $655 million jury award in New York in 2015 against the Palestinian…

How Twitter Donations Work: What Your Nonprofit Needs to Know
December 7, 2016 at 8:00 am

Twitter is experimenting with allowing certain nonprofits to accept donations directly through tweets. Like how only a select few nonprofits had access to Facebook’s early launch of their Facebook Fundraising Tools, only a select few nonprofits currently have access to Twitter Donations. It is unclear if Twitter has plans to provide access to more nonprofits…

The Power of Nostalgia in Social Media Marketing
December 6, 2016 at 9:47 am

The popularity of #ThrowbackThursday, Timehop and Facebook’s “On This Day” just goes to show how well nostalgia and social media go together. With individuals creating and consuming content at such a speed, encouraging your audience to pause and reflect on the past can be incredibly lucrative, providing you can make it mean something relevant and…

Why Every Nonprofit Needs a Millennial Filmmaker
December 1, 2016 at 8:00 am

Nonprofits are increasingly using video content to amplify their missions, keep their listener bases updated, and generate new supporters and funders. In 2014 alone, video marketing campaigns for nonprofits generated 670 million views (a conservative number considering the volume of smaller nonprofits in the sector). Some of the most effective architects behind this movement today…