Personalization: Good, Bad and Just Plain Ugly
June 13, 2017 at 11:40 am

Dialogue with your donors, clients or prospects begins with good data; we all know that one tenet of direct mail—garbage in and out. When we go to the mailbox, a treasure trove of information on fun, as well as vital information, awaits us. Some good, some bad and at most, lame or even useless...

Program Sustainability Is Not Rocket Science
May 31, 2017 at 10:45 am

I’ve always found it curious that while many organizations diligently develop a strategic plan, few take the time to craft a sustainability plan. By “sustainability” I don’t mean the environmental kind, but rather a plan for sustaining your programs and services over the long-term...

The Fundraiser's Guide To Intelligent Retargeting
May 25, 2017 at 10:10 am

One might think that gift range charts are just for large projects, such as capital campaigns or for significant fundraising efforts. And while there is some truth to that, gift range charts can be used effectively in even the smallest of fundraising shops. A gift range chart will tell you exactly how many gifts and […]

Is a Great Website a Worthwhile Investment?
May 23, 2017 at 11:31 am

Do you think your digital presence is vital? Most of your potential donors, employees, volunteers and people who need what your organization offers will find you through your website. As a specialist in the nonprofit digital marketing field, one of the biggest issues I face with clients is their website...

An Over-Saturated Charitable Experience
May 22, 2017 at 9:55 am

In a previous blog post, I briefly examined what appears to be a growing sentiment in the nonprofit industry that direct mail fundraising is somehow flawed. Fundraisers have been slow to abandon outdated business practices or to evolve quick enough to react to the mounting challenges facing nonprofits today—and yes, there are many that we must overcome...

It’s Time to Let Those Donors Go
May 22, 2017 at 9:43 am

Letting go… It’s not always easy, is it? Anyone who has had to take their child to college or end a relationship knows saying goodbye is never easy. It’s also not easy for you as a major gift officer (MGO) when a donor, who you have been stewarding and cultivating over time, no longer meets the criteria as a major donor...

Is an Auto-Responder Message Enough Recognition for a New Monthly Donor?
May 15, 2017 at 10:12 am

What’s the monthly donor experience when he or she fills in the online donation form and clicks the button to submit? In virtually all online donation platforms, it’s a two-step process. The minute the donor hits submit, he or she gets an auto-responder message, confirming that wonderful monthly gift...

Shape-Up Plan: How Regular Exercises in Monthly Giving Can Yield the Results You Seek
May 9, 2017 at 9:39 am

Are we simply letting our programs happen without a clear path to achieving our highest and most important goals? As a fundraiser, your ultimate goal should be to build sustainable funding that supports your organization’s mission. Have you instead been focusing your time and energy on the revolving door of acquiring new givers?...