Retention

Volunteer Retention: 3 Strategies for 2018
January 10, 2018 at 12:54 pm

Volunteer retention is as important going into 2018 as it has ever been before. Volunteer behavior is changing and supporters want to be engaged in exchange for their time. What strategies is your nonprofit deploying to keep volunteers coming back? How is your organization measuring volunteer impact and communicating with your volunteer base?...

Report: Giving Trends Vary Depending on US Region
October 26, 2017 at 12:26 pm

Here’s a question for you: Does location determine the level of donor generosity? When we think about our economy, we know that there are people who make a higher income in certain parts of the country and those who make a lower income on other parts of the country...

What Really Motivates Donors to Give Monthly?
September 18, 2017 at 10:50 am

I’m so excited! I just received “The 2017 Burk Donor Survey Report,” and this year’s study has a huge section on sustainers—comparing this year’s donors’ answers to ones from 2012, when they last had this major focus on monthly gifts...

5 Ways Nonprofit Marketers Can Maximize Revenue From Current Donors
September 12, 2017 at 3:23 pm

Strategic volunteer retention is crucial for nonprofits wanting to make the biggest leap towards reaching their mission in 2018. Volunteer retention is as important going into 2018 as it has ever been before. Volunteer behavior is changing and supporters want to be engaged in exchange for their time. What strategies is your nonprofit deploying to […]

#NPPTrendingNow Ep. 13: How Do You Approach Wealthy Donors?
August 18, 2017 at 10:50 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: Andrea Kihlstedt quizzes you with eight possible approaches for engaging wealthy donors; Nick Ellinger dives into donor retention; and we talk about how tragedies can spur charitable giving...

3 Ways to Increase Fundraising Results
August 7, 2017 at 10:47 am

Strategic volunteer retention is crucial for nonprofits wanting to make the biggest leap towards reaching their mission in 2018. Volunteer retention is as important going into 2018 as it has ever been before. Volunteer behavior is changing and supporters want to be engaged in exchange for their time. What strategies is your nonprofit deploying to […]

Effective Fundraising Stems From Proper Testing
August 3, 2017 at 9:37 am

NATIONAL HARBOR, Md. — When nonprofit organizations launch fundraising campaigns, it’s not as simple as ready, set and go; hitting that target goal isn’t a one-two punch. Whether it’s for raising funds, acquisition, retention or whatever, fundraising campaigns can be much like for-profit marketing campaigns...

How to Increase the Success Rate of Fundraising Campaigns
July 24, 2017 at 11:29 am

Most nonprofits rely on donors to fund campaigns that allow their organization to pursue its mission and achieve goals. Convincing prospects to become donors can be challenging if a nonprofit is not taking a strategic approach to identify the most convertible prospects...

When Is Not a Good Time to Upgrade a Monthly Donor?
July 24, 2017 at 11:18 am

I’ve been a monthly donor for many years. Two years ago, I did a little experiment: I joined 20 organizations to see what they would do (10 small and 10 large organizations). I wanted to experience their “thank you” process, their subsequent communication stream, tax letters, emails, lapsed recapture (if any) and upgrade process...

Donor Retention: Winning the Attrition Battle
July 24, 2017 at 9:03 am

Since 2008, new donor retention rates are down 22 percent and repeat donor retention rates are down 11 percent. And let’s face it, 2008 was not a banner year for fundraising (or really anything in the economy, if you weren’t a character in “The Big Short”). So, we are either getting worse at retaining people, or lower retention is happening to us because of systemic changes...