Retention

Report: Giving Trends Vary Depending on US Region
October 26, 2017 at 12:26 pm

Here’s a question for you: Does location determine the level of donor generosity? When we think about our economy, we know that there are people who make a higher income in certain parts of the country and those who make a lower income on other parts of the country...

What Really Motivates Donors to Give Monthly?
September 18, 2017 at 10:50 am

I’m so excited! I just received “The 2017 Burk Donor Survey Report,” and this year’s study has a huge section on sustainers—comparing this year’s donors’ answers to ones from 2012, when they last had this major focus on monthly gifts...

5 Ways Nonprofit Marketers Can Maximize Revenue From Current Donors
September 12, 2017 at 3:23 pm

Here’s a question for you: Does location determine the level of donor generosity? When we think about our economy, we know that there are people who make a higher income in certain parts of the country and those who make a lower income on other parts of the country—so those factors can impact how much […]

#NPPTrendingNow Ep. 13: How Do You Approach Wealthy Donors?
August 18, 2017 at 10:50 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: Andrea Kihlstedt quizzes you with eight possible approaches for engaging wealthy donors; Nick Ellinger dives into donor retention; and we talk about how tragedies can spur charitable giving...

3 Ways to Increase Fundraising Results
August 7, 2017 at 10:47 am

Here’s a question for you: Does location determine the level of donor generosity? When we think about our economy, we know that there are people who make a higher income in certain parts of the country and those who make a lower income on other parts of the country—so those factors can impact how much […]

Effective Fundraising Stems From Proper Testing
August 3, 2017 at 9:37 am

NATIONAL HARBOR, Md. — When nonprofit organizations launch fundraising campaigns, it’s not as simple as ready, set and go; hitting that target goal isn’t a one-two punch. Whether it’s for raising funds, acquisition, retention or whatever, fundraising campaigns can be much like for-profit marketing campaigns...

How to Increase the Success Rate of Fundraising Campaigns
July 24, 2017 at 11:29 am

Most nonprofits rely on donors to fund campaigns that allow their organization to pursue its mission and achieve goals. Convincing prospects to become donors can be challenging if a nonprofit is not taking a strategic approach to identify the most convertible prospects...

When Is Not a Good Time to Upgrade a Monthly Donor?
July 24, 2017 at 11:18 am

I’ve been a monthly donor for many years. Two years ago, I did a little experiment: I joined 20 organizations to see what they would do (10 small and 10 large organizations). I wanted to experience their “thank you” process, their subsequent communication stream, tax letters, emails, lapsed recapture (if any) and upgrade process...

Donor Retention: Winning the Attrition Battle
July 24, 2017 at 9:03 am

Since 2008, new donor retention rates are down 22 percent and repeat donor retention rates are down 11 percent. And let’s face it, 2008 was not a banner year for fundraising (or really anything in the economy, if you weren’t a character in “The Big Short”). So, we are either getting worse at retaining people, or lower retention is happening to us because of systemic changes...

Are You Creating a Checklist or a Powerful Relationship?
July 17, 2017 at 10:37 am

Not surprisingly, most development professionals have a long "To-Do" list. It can feel overwhelming to keep up with data-entry, make donor phone calls, draft mailings and reports and more. Being able to cross things off our list can feel great...