Personalization

Personalization Is More Than a First Name in the Salutation
November 8, 2017 at 11:48 am

What does it mean to make it more personal? We don’t mean personalizing salutations, using segmentation or even using behaviorally triggered automated-marketing tools (although you definitely want to do all those things)...

#NPPTrendingNow Ep. 20: Tips for #GivingTuesday Success
October 20, 2017 at 12:05 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: the benefits of seed names in your direct mailings, tips in preparation of #GivingTuesday and the importance of personalizing your nonprofit's communication efforts...

Is Your Nonprofit Ready for #GivingTuesday?
October 11, 2017 at 12:42 pm

#GivingTuesday is right around the corner and presents a unique opportunity for nonprofits nationwide to drive in new donors (both financial and time-based). If you are not familiar with #GivingTuesday, it is a national campaign that begins the Tuesday after Thanksgiving (Nov. 28, 2017) and kicks off end-of-year giving for many people around the world...

DIY Fundraising: What Makes Your Organization Great?
September 28, 2017 at 11:06 am

If there is one question that many nonprofits, especially smaller, younger and generally underfunded organizations forget to answer, it’s this simple question: What makes your organization great? It amazes me how many nonprofits skip right over a value proposition that explains why someone should give them any money...

How Will You Engage Your Monthly Donors This Fall?
September 25, 2017 at 11:32 am

This question comes up regularly, but especially now, as nonprofits are starting to prepare their fall and year-end appeals. Should you or should you not ask your monthly donors for money? The answer is a resounding yes...

Creatively Tell Your Story at Nonprofit Events
September 14, 2017 at 10:01 am

People listen differently when stories are told. Just watch a toddler listen to their favorite book over and over again to know this is true. At the end of your workday, you likely share short glimpses into your day with the stories you tell your family or friends. A well-constructed story is one of the most effective fundraising tools simply because our brains love and need stories to process what we are thinking...

Case Study: Idaho Public TV & ExactAsk
September 13, 2017 at 9:41 am

In a recent blog titled, “Why I Care About Your Cause, But Don’t Donate,” we wrote about the importance of focusing on the donor, fundraiser or constituent in order to persuade them to support your nonprofit. If numbers are any indication of relevance, this was one of the most-read blogs that we have ever written. […]

How to Boost Direct Mailing Results
September 12, 2017 at 4:07 pm

In a recent blog titled, “Why I Care About Your Cause, But Don’t Donate,” we wrote about the importance of focusing on the donor, fundraiser or constituent in order to persuade them to support your nonprofit. If numbers are any indication of relevance, this was one of the most-read blogs that we have ever written. […]

3 Tips for Getting Meaning From Data Without Being a Data Scientist
August 30, 2017 at 12:36 pm

It seems these days that marketers, strategists, analysts and sales people are hungry to throw around terms, such as Big Data, Business Intelligence and Artificial Intelligence, like a pack of dogs at the back door of a meat market. And, I have a confession to make: I’m a marketing professional also guilty of using these terms...

We Don’t Provide Direct Service, We Have No Stories to Tell
August 11, 2017 at 9:11 am

Your organization has no cute kids, puppies or people that you regularly serve. But you keep hearing that you’re supposed to share those “mission moments” about real people to engage your community. How does sharing powerful stories work for you?...