Personalization

6 Ways Charity Boards Can Make Workload Manageable
February 21, 2017 at 12:38 pm

People on voluntary sector boards have heavy workloads—so what’s the best way to share the burden? Sub-committees may not seem exciting, but if used properly, delegating tasks will help your board to be brilliant. Here are my six top tips on how to get the most from your sub-committees: 1. Let them delve into detail…

How to Find the True Meaning of Fundraising? Keep a Donor-Gratitude Journal
February 15, 2017 at 11:17 am

It may sound hokey, but try to keep a gratitude journal. Not just any gratitude journal, but a donor-gratitude journal. Write down five things each week about why you’re grateful to your donors. You can be grateful to specific donors or to donors as a group. Just get in the habit of thinking about what you’re specifically grateful for...

12 Friends You Absolutely Need to Boost Online Fundraising
December 21, 2016 at 10:30 am

Being online is a critical part of your donor’s life. It’s also a critical part of their experience with your organization. So your year-end campaign must be online, too. In fact, to succeed in today’s environment, year-end campaigns must be multichannel — not just direct mail, but also email and social media.

8 Storytelling Starter Tips for Your Nonprofit
March 29, 2016 at 10:36 am

Is there one single narrative that can entirely define your organization, its mission and your donor experiences from both sides of the giving equation? Doubtful. One thing I don’t doubt, though: Storytelling is important. In fact, emotionally compelling storytelling is the foundation of every successful fundraising program...

Emails Should Do More Than Inform
March 16, 2016 at 11:22 am

Recognition is at the heart of everything Turnkey provides for peer-to-peer clients. Recognition manifests in many forms—products, personal outreach, social media call outs, thank-you notes and more. The whole point of recognition is to install and reinforce a self-label...

10 Killer Email-Marketing Trends to Watch in 2016
February 29, 2016 at 10:40 am

After being left in the lurch for some time, email marketing again came revitalized in 2016. With an array of new approaches in email design and automation, it is likely to be a great year that is full of promises for email marketing....

Is Your Recurring-Donation Program Working for Your Donors?
February 23, 2016 at 10:33 am

Donors are the lifeblood of every nonprofit, but retaining them long-term is an ongoing challenge. Recently, nonprofits have had success improving donor retention through recurring-donation programs. The benefits of recurring-donation programs Recurring-donation programs are a win-win for both nonprofits and donors. For nonprofits, they are an easy and effective way to retain donors and increase…