Personalization

We Don’t Provide Direct Service, We Have No Stories to Tell
August 11, 2017 at 9:11 am

Your organization has no cute kids, puppies or people that you regularly serve. But you keep hearing that you’re supposed to share those “mission moments” about real people to engage your community. How does sharing powerful stories work for you?...

Digital Strategy Skills: Do You Have Them?
August 8, 2017 at 10:31 am

We’ve had this conversation before. The nonprofit sector is changing, and it’s more important than ever to understand how it’s changing and why it’s changing. We’re adopting a more digital mindset when it comes to our “business” strategies—it’s how we acquire donors, build relationships with them and get them to donate to our organizations...

How to Improve the Volunteer Experience
August 8, 2017 at 10:23 am

It’s no secret that volunteers are one of the most important components to the success of your nonprofit and its ability to achieve goals. If volunteers engage in a positive experience with your nonprofit organization, they can fill multiple opportunities of need and take part in your fundraising campaigns. The truth of the matter is that providing an outstanding experience for your volunteers starts from the first communication you have with them...

4 Fundraising Principles Reinforced From a Fraternity Convention
August 3, 2017 at 9:14 am

Generous givers inspire me! This past weekend, I had the privilege of attending the fraternity convention of Phi Kappa Theta. I have the honor of serving as chairman of the fraternity’s foundation and was interacting with many generous donors over the weekend...

6 Ways to Reverse the Peer-to-Peer Skid
August 2, 2017 at 10:28 am

America’s love affair with peer-to-peer fundraising events is well documented. Every year, thousands of organizations sponsor “a-thon events”—such as walks, runs and rides—in which their supporters act as their fundraisers...

Successful Automation Starts With Heart
July 31, 2017 at 10:43 am

There is something inherently satisfying about setting up an automated marketing system. Whether it’s retargeting, welcome series, scheduled social updates, automated ad buys, there is a temptation to "Ron Popeil" these efforts (“Just set it, and forget it!”)...

How to Tell Strategic Nonprofit Stories That Raise Money
July 25, 2017 at 11:20 am

Storytelling has been "hot" for some time now and for good reason. Our human brains are wired for storytelling. We’re automatically open and receptive. So, you’d be foolish not to use this to your advantage when it comes to your nonprofit marketing and fundraising—especially if your goal is to raise money. Storytelling is not difficult once you get the knack of it...

#NPPTrendingNow Ep. 11: Is Your 'To-Do' List Affecting Donor Relationships?
July 21, 2017 at 10:12 am

Guest contributor Lori Jacobwith discusses checklists and how it can affect powerful donor relationships, Claire Axelrad gives you the inside scoop behind the concept of "moves management" and we share findings from the "Working at the Intersections: LGBTQ Nonprofit Staff and the Racial Leadership Gap...

Don’t Be Out of Your Major Donors’ Minds!
July 20, 2017 at 12:06 pm

How often is “enough” for a prospective donor to see you? Often, organizations have stewardship and cultivation plans that may outline five, 10 or even more “touches” for donors...

Are You Creating a Checklist or a Powerful Relationship?
July 17, 2017 at 10:37 am

Not surprisingly, most development professionals have a long "To-Do" list. It can feel overwhelming to keep up with data-entry, make donor phone calls, draft mailings and reports and more. Being able to cross things off our list can feel great...