Personalization

Those who successfully navigate fundraising and staffing challenges will rewrite the playbook. Here’s how they’ll do it.

Here are the top five personalization options for direct mail to create individually personalized pieces that interest each recipient.

If you’re looking for ways to improve your fundraising results, one highly effective approach is to use marketing automation.

Gravyty unveiled a software that changes how nonprofits engage, solicit, and steward community members, volunteers, and donors.

Donors at all levels should have as personal an experience as possible with the organizations they support. If donors do not feel positive about their giving experience, how can they have confidence that your programs are run with effectiveness? 

Birthdays are powerful opportunities to recognize your recurring donors. Here are ways you can make your donors feel extra special.

Personalization results in more opened emails and more engaged donors. Here are some low-cost, risk-averse ways to ease into it.

Creating individualized 12-month communication plans for all 150 donors on your major gifts caseload to a fundraiser may initially sound like a lot of touch points to create. But the truth is you can create the vast majority of your planning for each donor in less time than you think.

Tax letters should aim to engage recurring donors and encourage them to either make an extra gift, upgrade to a higher level, switch to a higher retaining way of giving, or give the ultimate gift. Here's how you can do that.

When it comes to fundraising methods, there are has been a divide between traditional and modern. Which one is right for you?