Online Fundraising
The nonprofit landscape is changing. You see it featured in every other article you come across—at least I do. I’m beginning to see a trend that’s here to stay: We’re switching gears and becoming more and more focused on the digital side of things...
Use of the Internet to fundraise was launched in the late 1990s, and through a process of trial and error, nonprofit organizations have slowly been able to build donors' confidence in the technology and grow their online database for giving...
Technology has become increasingly user-friendly. Donors from Baby Boomers and Gen X to Gen Y and Millennials have become more digital-centric. The smartphone has become an indispensable part of everyday life, making it completely normal to use as a tool during a special event rather than struggling to keep track of old-fashioned paper and pen bid sheets...
Online giving has added new and unique challenges to maintaining ethical practices, so it may be time to refresh your approach. As technology develops, so do many issues around privacy, communication and safety. How can we help protect donors’ rights in the online world?...
Use of the Internet to fundraise was launched in the late 1990s, and through a process of trial and error, nonprofit organizations have slowly been able to build donors' confidence in the technology and grow their online database for giving. Today, online fundraising makes up an average of 7 to 10 percent of most nonprofits’ annual budget. Now more than ever, it’s crucial that your nonprofit organization knows the basics of a successful online-fundraising campaign...
The nonprofit industry is becoming more diversified and complex and as donor behaviors continue to evolve, it is imperative that direct-response fundraisers adopt new methods and/or solutions for quantifying the impact of their marketing investments. The days are gone when fundraisers could measure a campaign’s effectiveness or performance in a single media/channel view...
What has become a more common additional response in submitted applications is that grant-makers will be recognized via an organization’s social media networks. That statement is then typically followed by a list of the organization’s social networks, and the number of followers for each account is then listed to show the reach of the organization’s networks...
The integration of online technology in the nonprofit sector has played its role in advancing and increasing the way people give. If you’re not convinced, let’s take a look at Blackbaud’s “2016 Charitable Giving Report...
When it comes to a nonprofit organization’s mission, relationships are important. It is imperative for nonprofits to use everything at their disposal to reach their mission’s goals. It’s a known fact that technology is constantly evolving. It’s easy to think of technology and relationships as two separate entities, but what if we melded the two together to achieve “the bigger picture”?…
With today’s ever-changing landscape, fundraisers who want to be successful also need to be great marketers—and keep up-to-speed with the latest trends, strategies and platforms….