Online Fundraising

Enhance Your Nonprofit's Online Presence: 4 Ways to Humanize Your Social Media Campaign
August 8, 2017 at 10:42 am

A strong social media strategy can be a fantastic tool to enhance a nonprofit’s online presence. Authenticity is critical when using this platform, because social media is about connecting donors and prospects with the organization’s mission. Nonprofits need to humanize their social media message, so the audience can effectively connect with your organization...

Digital Strategy Skills: Do You Have Them?
August 8, 2017 at 10:31 am

We’ve had this conversation before. The nonprofit sector is changing, and it’s more important than ever to understand how it’s changing and why it’s changing. We’re adopting a more digital mindset when it comes to our “business” strategies—it’s how we acquire donors, build relationships with them and get them to donate to our organizations...

A Sentence Can Make or Break Your Email Fundraising
August 7, 2017 at 10:21 am

Every single sentence in your email appeals is critical to your email fundraising success. We learned this through an experiment we conducted with the George W. Bush Presidential Center. Before their grand opening, the George W. Bush Presidential Center was running an acquisition campaign to recruit founding members...

Get Your Website Ready for Year-End Donations
August 3, 2017 at 9:19 am

Donations are the lifeline of nonprofit organizations, so it comes as no surprise that the end of the year can be a lucrative time. As potential donors, fueled by the generous spirit of the holidays, look to offload some cash before the end of the fiscal year, some organizations can see almost half of their annual donations come through during this period...

Successful Automation Starts With Heart
July 31, 2017 at 10:43 am

There is something inherently satisfying about setting up an automated marketing system. Whether it’s retargeting, welcome series, scheduled social updates, automated ad buys, there is a temptation to "Ron Popeil" these efforts (“Just set it, and forget it!”)...

What to Do If Your Monthly Donor Doesn’t Want to Give Online
July 31, 2017 at 10:34 am

While online giving is growing, it’s our assumption that donors are comfortable filling out their personal information into an online donation form and hitting the submit button. Then, where does that information go? For donors, that can be unnerving...

Regulators Warn Cryptocurrency Start-Up Fundraisers to Play by the Rules
July 27, 2017 at 4:35 pm

Cryptocurrency was invented by people who didn’t much like regulators, but red tape can still bind the technology that enables it: blockchains. Fresh proof comes from a pronouncement from the Securities and Exchange Commission late Tuesday. It said that regulations applying to investments such as stocks also apply to some initial coin offerings, a novel approach…

Donors Are Responding More to Personalized Emails (But Which Ones?)
July 27, 2017 at 11:01 am

What’s a trend that has been popping up on the nonprofit radar as of late? We’ll tell you: personalization. Let’s think realistically—anyone can write a letter or type up an email. The key is not to sound like an automated voice message...

How to Tell Strategic Nonprofit Stories That Raise Money
July 25, 2017 at 11:20 am

Storytelling has been "hot" for some time now and for good reason. Our human brains are wired for storytelling. We’re automatically open and receptive. So, you’d be foolish not to use this to your advantage when it comes to your nonprofit marketing and fundraising—especially if your goal is to raise money. Storytelling is not difficult once you get the knack of it...