Online Fundraising

BitGive Launches Bitcoin Donation Platform GiveTrack
October 25, 2017 at 12:39 pm

BitGive Foundation, a nonprofit organization, announced the launch of the beta version of GiveTrack, a blockchain-based platform that allows donors to donate bitcoin to charitable causes and track those donations in real-time. Connie Gallippi, founder of BitGive, made the announcement yesterday at Money20/20, a four-day payments and finance event in Las Vegas. “It is a…

What’s Your Techie’s Answer When It Comes to Monthly Donors?
October 9, 2017 at 10:40 am

Let me share this story with you. When I worked at a big animal welfare organization with a huge donor base, we had several wonderful people in our “systems support/technology/IT” department. As manager of monthly giving, I had to have regular meetings with these great “techies...

5 Cultural Challenges Nonprofits Face With Digital Fundraising
September 27, 2017 at 1:05 pm

In the nonprofit world, direct mail is still king when it comes to generating revenue. This is one of the few industries in which this is the case, and I can confidently say it isn't changing drastically in the near future. As a digital marketer, it's fascinating to me because this sector seems ripe for…

Email Marketing: Important or Impotent?
September 26, 2017 at 11:05 am

In this challenging economy, more and more nonprofits, magazines and even brick-and-mortar stores are cutting back on their marketing efforts to better focus on email marketing. Developing or continuing a relationship via email is a good way to further the mission of your organization with the inclusion of more tools in your toolbox...

Employ These Corporate Cyber Security Safeguards Now: Part 1
September 26, 2017 at 11:02 am

Nonprofits aren’t immune. In fact, nonprofit organizations may be prime cyber-attack targets. Most collect and store sensitive data like emails, social security numbers, billing information and more. Despite this, nonprofits are often hesitant to make cybersecurity a priority due to the investment of time and resources...

Using Other Sustainers to Invite New Monthly Donors
September 11, 2017 at 9:18 am

We know that video gives a major boost to open and click-through rates online. So, why not use it to your advantage and invite other donors to join your monthly donor program? Look at your current monthly donors—even if you have just five of them...

Could Everyone Be Getting Social Fundraising Wrong?
August 29, 2017 at 10:19 am

We often hear it called “peer-to-peer,” “crowdfunding” and a few other things. Social fundraising is definitely being talked about in both the nonprofit and direct giving space a lot these days. But as I read through post after post, a thought occurred to me: What if everyone is sort of “missing it” with social fundraising? There seems to be something larger here that nobody is really talking about...

Apple Is Now Taking Donations for the Southern Poverty Law Center Through iTunes
August 21, 2017 at 10:40 am

Last week, Apple CEO Tim Cook sent an e-mail to company employees, stating his disagreement with President Donald Trump’s comments concerning the violence in Charlottesville. He indicated that Apple will make a $2 million donation to the Southern Poverty Law Center and the Anti-Defamation League, and said that users would soon be able to donate…

Don't Let Your Email Appeal End Up in Spam
August 15, 2017 at 10:30 am

For the last few months, we have been constantly talking about the sector’s changing landscape and how it’s leaning digital. There have been countless reports on the benefits of utilizing different kinds of technologies...

Protecting Nonprofits Against Carding Attacks
August 15, 2017 at 10:16 am

Nearly half of all U.S. companies experienced two or more cyberattacks, many of which focused on identity theft. Following such a breach, cybercriminals test the stolen credit card data to validate the information in a process called credit card number testing that is dramatically on the rise...