Online Fundraising

Softgiving Partners With MPB to Reinvent Radio Fundraising
April 18, 2018 at 1:00 pm

Softgiving, a financial tech company serving nonprofits, has partnered with Mississippi Public Broadcasting, the statewide NPR affiliate of Mississippi, to reinvent MPB’s well-known radio fundraising drive, “Make a Splash With Change...

#NPPTrendingNow Ep 39: What About Non-Grantor Trusts?
March 30, 2018 at 11:21 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: add personal touches to your communication efforts, charitable deduction did not go away and create an effective online marketing strategy...

5 Online Fundraising Best Practices to Retain More Donors
March 28, 2018 at 11:49 am

When it comes to perfecting your online fundraising strategy, nonprofits often focus on leveraging software to enable convenient digital donations. Making giving easy for your online supporters is certainly important. However, if your nonprofit wants to bolster your online fundraising strategy over time, you need to take into account the way these software strategies can boost donor retention rates...

The Nonprofit Voice Ep 1: Creating a Successful Online Marketing Strategy
March 26, 2018 at 2:34 pm

As experts in the nonprofit sector, we all understand how difficult it can be to fund our nonprofit marketing strategies for our fundraising initiatives. That's why we have to look toward optimizing online tools that are more cost-effective and still give us the exposure we need to bring in the donors and donations we want...

#NPPTrendingNow Ep. 28: How to Use Optimization in Your Online Fundraising Efforts
January 5, 2018 at 12:30 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: how best practices are killing your online fundraising, the future of galas and ways to attract and keep donors through text messaging...

#NPPTrendingNow Ep. 24: Are You Testing Your Online Donation Process?
December 1, 2017 at 11:58 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: using upselling in your nonprofit strategy, testing your online donation process and changing a boring message...

BitGive Launches Bitcoin Donation Platform GiveTrack
October 25, 2017 at 12:39 pm

BitGive Foundation, a nonprofit organization, announced the launch of the beta version of GiveTrack, a blockchain-based platform that allows donors to donate bitcoin to charitable causes and track those donations in real-time. Connie Gallippi, founder of BitGive, made the announcement yesterday at Money20/20, a four-day payments and finance event in Las Vegas. “It is a…

What’s Your Techie’s Answer When It Comes to Monthly Donors?
October 9, 2017 at 10:40 am

Let me share this story with you. When I worked at a big animal welfare organization with a huge donor base, we had several wonderful people in our “systems support/technology/IT” department. As manager of monthly giving, I had to have regular meetings with these great “techies...

5 Cultural Challenges Nonprofits Face With Digital Fundraising
September 27, 2017 at 1:05 pm

In the nonprofit world, direct mail is still king when it comes to generating revenue. This is one of the few industries in which this is the case, and I can confidently say it isn't changing drastically in the near future. As a digital marketer, it's fascinating to me because this sector seems ripe for…