DRTV is so much more than magical creative and careful media selection. An understanding of how all the different response levers and tools can help ensure real success. Overlay that with understanding how TV donors perform over time means decisions on investment will be made with greater confidence. This is a little guide with some tips and rules of thumb developed over several years of testing over many DRTV campaigns. It cannot cover all eventualities, but will give some clear guidance on general principles. The marketplace is dynamic, and like the financial small print says, response rates can...
The Motor Neurone Disease Association, which saw donations skyrocket as a result of the ice-bucket challenge, is drawing criticism for a new advertising campaign linking the neural condition and last summer's charity craze, reports The Independent.
The ad features Michael Smith, a 34-year-old man who was recently diagnosed with the illness, and is captioned, "Last summer, I was the only person I knew that didn't do the Ice Bucket Challenge. Five months later I was diagnosed with Motor Neurone Disease."
Online critics questioned the tone of the ad and said the juxtaposition of Mr. Smith's diagnosis and his non-participation in...
Today Ted Hart speaks with Care2's Randy Paynter and Eric Rardin on Hart's Nonprofit Coach radio show. Listen in as they discuss how nonprofits can grow their communities online.
CDS Global, a provider of end-to-end business process outsourcing for nonprofits and higher education institutions, yesterday announced that the company has joined the Blackbaud Partner Network as a Blackbaud Technology Partner.
High salaries in the third sector have come under scrutiny recently, but some charities have ratios in place to bring transparency to their pay policies and ensure that what their leaders earn is not out of proportion to what the rest of the staff are paid.
One is the development charity Christian Aid, which has a pay ratio of 4:1. This means the salary of the highest-paid member of staff is no more than four times that of the median salary paid to all U.K. staff (those working abroad are paid according to the local economy and market rate).
Eighty-six percent of high-net-worth individuals in the Unites States say giving back to society is an important if not essential part of their lives, a survey by U.S. Trust finds.
Based on a survey of 640 high-net-worth individuals with at least $3 million in investable assets, the 2015 U.S. Trust Insights on Wealth and Worth report found that 78 percent of respondents participate in charitable giving and that 66 percent volunteer time as a way to give back. The study also found that approximately one in three respondents either owns or is insterested in owning social impact investments...
Sometimes less traditional forms of marketing just may be your best bet.
No matter what kind of business you have, you need more customers, clients, leads, website visitors and/or people walking in the door to at least check out what you have to offer. Marketing is what you do to generate this kind of attention, but the cold hard truth is that most marketing campaigns are not profitable. It's easy to spend thousands of dollars on pay-per-click ads, PR campaigns, print ads and other tactics only to see dismal results.