Multichannel

No Puppies? No Problem: Digital Marketing When You Don’t Have Easy Imagery
April 18, 2017 at 10:20 am

Big-eyed kittens and cute puppies are great ways to catch donors’ attention and play on their heartstrings. But sadly, we’re not all animal welfare groups, and we need creative that represents our missions and brands. There are many techniques and tactics that can help you make the most of digital marketing when you can’t rely on easy imagery...

Interactive Calendar Builder for Digital Fundraising and Communication Campaigns
April 14, 2017 at 1:02 pm

Big-eyed kittens and cute puppies are great ways to catch donors’ attention and play on their heartstrings. But sadly, we’re not all animal welfare groups, and we need creative that represents our missions and brands. There are many techniques and tactics that can help you make the most of digital marketing when you can’t rely […]

#GivingTuesday Survivor’s Guide for Fundraisers
April 14, 2017 at 12:28 pm

Big-eyed kittens and cute puppies are great ways to catch donors’ attention and play on their heartstrings. But sadly, we’re not all animal welfare groups, and we need creative that represents our missions and brands. There are many techniques and tactics that can help you make the most of digital marketing when you can’t rely […]

Center of Gravity: Crowdfunding vs. Peer-to-Peer Fundraising
March 31, 2017 at 2:18 pm

We didn’t call it “peer-to-peer fundraising” at first. Back in the late ’90s and early ’00s, some of us were excited by the prospect of bringing traditional fundraising activities online. One of the big areas of focus was the pledge-based special event. Historically, these campaigns occurred offline using just pens, paper pledge-forms, cash and checks.…

5 Keys to Discovering Social Media Fundraising Opportunities
March 28, 2017 at 8:42 am

When was the last time you purchased something you didn’t really need because it jumped in front of you? Perhaps because you saw it on a sidewalk stand while walking down the street. Or at the check-out line. Or it popped up as an ad or sidebar on your computer...

Cause Marketing: Making It Work
March 13, 2017 at 7:23 pm

Not every cause marketing campaign is successful—and there are reasons why. Trust me, after all these years in the nonprofit world, I’ve seen my share of amazing cause campaigns and ones that were total flops...

GOP Senate Nonprofit Launches Obamacare Repeal Radio Ads
March 9, 2017 at 8:50 am

A major Republican nonprofit is rolling out radio ads in 10 states, pressuring senators to support the repeal and replacement of Obamacare just as a bill starts working its way through the House of Representatives. One Nation, which is controlled by allies of Senate Majority Leader Mitch McConnell, is airing the ads as the second…

3 Tips for Creating Monthly Donor Promises
March 6, 2017 at 10:00 am

Whatever you do, keep it manageable and affordable for yourself. And make sure that the donor is okay with you recognizing them in the ways you promise them you will. Once you create these promises, you can start listing it whenever and wherever you promote the program...

The Giving Movement: It’s More Than Just #GivingTuesday
February 27, 2017 at 10:54 am

Giving Tuesday has revolutionized giving days. A movement that started in 2012 by 92nd Street Y and the United Nations Foundation, Giving Tuesday aims to “celebrate and encourage giving during a commercially focused season,” Jessie Salpeter, senior digital account executive for Chapman Cubine and Hussey, said during the DMA Nonprofit Federation Conference...