Multichannel

Selling the Experience
June 13, 2017 at 11:25 am

There is a popular advertisement on television that must be working well, as it has been on for some time now. The Volvo ad is striking and memorable. It uses verses from Walt Whitman’s beautiful “Song of the Open Road...

More Copy Could Equal More Donations
June 7, 2017 at 10:25 am

The words you use on your donation page are powerful. And there’s a danger in assuming your donor understands why they should give to you just because they land on your donation page. By adding copy to your page, you can articulate those reasons clearly and increase your donations...

How Nonprofits Can Develop More Targeted Fundraising Programs
June 5, 2017 at 10:44 am

Fundraising challenges are part of the package for nonprofit marketers: Attrition, converting small donors into major gift donors, growing the donor base and not to mention factors beyond our control that affect giving trends...

Monthly Donors: 3 Biggest Reasons Why You Should Jump on the Monthly Donor Bandwagon
May 31, 2017 at 11:12 am

I’m a total convert on the topic of monthly donors. I’ve seen its power and how it has kept an organization going after a major disaster. I’ve seen how it generates 50 percent of an organization’s revenue. I’ve seen that even small tweaks to organizations’ communications can make a difference...

Wise Use of Social Media: Tips for Nonprofits
May 30, 2017 at 12:01 pm

Social media can be a great tool to promote social change. Nonprofits are taking advantage of such tools to advance their mission. However, social media can pose some risks if not used properly. You should develop a policy that employees can use when making decisions about posting on social media...

Is a Great Website a Worthwhile Investment?
May 23, 2017 at 11:31 am

Do you think your digital presence is vital? Most of your potential donors, employees, volunteers and people who need what your organization offers will find you through your website. As a specialist in the nonprofit digital marketing field, one of the biggest issues I face with clients is their website...

Friendship-Building Secrets to Build Donor Loyalty
May 16, 2017 at 11:21 am

Ever notice how sometimes when we put on our work hats we cease to be human? How we somehow morph into little robotic “professionals” and become enamored of jargon? “Lybnts.” “Sybnts.” “Recaptures.” Not that those things aren’t important. You need goals and objectives...

How to Supercharge Your Direct Mail ROI
May 10, 2017 at 10:27 am

There is a popular advertisement on television that must be working well, as it has been on for some time now. The Volvo ad is striking and memorable. It uses verses from Walt Whitman’s beautiful “Song of the Open Road.” You have what appears a pretty self-actualized man (long hair, shirt un-tucked, free-spirited) who leaves […]

Charitable Giving Expected to Increase in 2018
May 9, 2017 at 10:17 am

Ask your Magic 8-Ball about the state of charitable giving in the next few years, and there’s a good chance it’ll tell you “outlook good.” As long as it’s getting its info from Marts & Lundy and the Lilly Family School of Philanthropy at Indiana University, that is...