Multichannel

Cause Marketing: Making It Work
March 13, 2017 at 7:23 pm

Not every cause marketing campaign is successful—and there are reasons why. Trust me, after all these years in the nonprofit world, I’ve seen my share of amazing cause campaigns and ones that were total flops...

GOP Senate Nonprofit Launches Obamacare Repeal Radio Ads
March 9, 2017 at 8:50 am

A major Republican nonprofit is rolling out radio ads in 10 states, pressuring senators to support the repeal and replacement of Obamacare just as a bill starts working its way through the House of Representatives. One Nation, which is controlled by allies of Senate Majority Leader Mitch McConnell, is airing the ads as the second…

3 Tips for Creating Monthly Donor Promises
March 6, 2017 at 10:00 am

Whatever you do, keep it manageable and affordable for yourself. And make sure that the donor is okay with you recognizing them in the ways you promise them you will. Once you create these promises, you can start listing it whenever and wherever you promote the program...

The Giving Movement: It’s More Than Just #GivingTuesday
February 27, 2017 at 10:54 am

Giving Tuesday has revolutionized giving days. A movement that started in 2012 by 92nd Street Y and the United Nations Foundation, Giving Tuesday aims to “celebrate and encourage giving during a commercially focused season,” Jessie Salpeter, senior digital account executive for Chapman Cubine and Hussey, said during the DMA Nonprofit Federation Conference...

2016 Gold Award Winners: Multichannel
January 24, 2017 at 9:40 am

The numbers listed for this multichannel effort reflect only the final calendar mailing, and they are certainly solid—especially the 6.39 percent response rate. But it was the way the interactive campaign engaged both online and offline audiences that made it the clear winner in this category...

The 2016 Gold Awards for Fundraising Excellence
January 24, 2017 at 8:00 am

It’s that magical time when we get to recognize the best, most memorable, most innovative fundraising campaigns. It’s a big responsibility, and choosing the winners is no easy task. All of these entries are just so good—our judges had their hands full. But boy is it rewarding seeing the work of all you fundraisers out there, and the massive impact you help nonprofits achieve. Here are the winners of the 2016 Gold Awards for Fundraising Excellence, presented by Turnkey...

2016 Gold Award Winners: Campaign of the Year
January 23, 2017 at 4:05 pm

The scope of this multichannel campaign—consisting of 
an email series, social media posts, landing pages, SEM ads, 
catalogs, inserts, brochures and more—is staggering. But it 
was the consistency across channels that really wowed our judges...

12 Friends You Absolutely Need to Boost Online Fundraising
December 21, 2016 at 10:30 am

Being online is a critical part of your donor’s life. It’s also a critical part of their experience with your organization. So your year-end campaign must be online, too. In fact, to succeed in today’s environment, year-end campaigns must be multichannel — not just direct mail, but also email and social media.

Once Is Not Enough: Why You Need a Multichannel Fundraising Campaign
October 20, 2016 at 10:18 am

If you think you can send one fundraising appeal and then wait for the donations to pour in, you’re in for a rude awakening. Your donors are busy and may put your letters aside to handle later, and then never get to them. Or, they may not see your fundraising email in their ever-growing inboxes.…

Master These 8 Goals for Better Fundraising Asks
April 8, 2016 at 10:02 am

Large or small, new or established, your nonprofit needs to set realistic fundraising goals. I am not talking about setting a specific dollar amount as a target (although this is still critical). I’m talking about how you ask for donations. Here are the strategies and goals to use if you want to broaden your fundraising…