Monthly Giving
Have you ever wondered why wires have a tendency to tangle up in ways you’d never imagined when you put them away? I always marvel as to why this happens.
Monthly giving revenue grew by 24% in 2021 over 2020, according to M+R. Not surprising. Why is monthly giving so attractive to so many donors? And how are nonprofits positioning and promoting the giving vehicle to donors?
Have you tried using QR codes yet in your appeals or on your postcards? They are also a terrific way to generate more monthly donors.
A colleague of mine recently asked me, “Can you have multiple monthly donor programs?” She and I both work with an organization that has multiple monthly donor programs, with the total revenue making up about 60% of all giving.
Some organizations have implemented a special monthly donor concierge. It offers a fantastic opportunity for nonprofits to build relationships with their monthly givers. Nothing is a more powerful motivator than speaking to donors and finding out why they give monthly.
The M+R Benchmarks 2022 statistics were published. Not surprisingly, in the second year of the pandemic, online giving grew slightly.
Spring is always an exciting time as sustainer statistics are rolling in. The most recent Blackbaud Target Analytics donorCentrics Sustainer Summit was held earlier this year. The study is based upon 36 big organizations that provided data for their July through June fiscal years from 2017 through 2021.
As you may know, I love hearing from nonprofits. That’s how I learn. And that’s how I believe we all learn together. And I’m always amazed, especially at how small nonprofits keep growing and doing more — even with few resources. I think the biggest asset they have is the conviction, the belief that they can do it.
We're not alone in experiencing food, gas and other prices going up. And, as fundraisers, we should be concerned about the impact on giving.
Monthly giving is the holy grail of fundraising, but many nonprofit leaders are frustrated when their programs are stagnant and not growing faster. So, how do you elevate your monthly giving program to its full potential?