Monthly Giving

Monthly Giving: Making a Mountain Out of a Molehill
February 19, 2018 at 11:56 am

For the past few years, my husband and I have been escaping the cold and snow in Massachusetts for a week by visiting Arizona. We absolutely love it. Dry heat, desert, space and so many things to do! Time flies. One of our favorite activities is hiking the mountains all around Phoenix. (If you’re familiar with the area, this time we saw White Tank Mountain and Lake Pleasant)...

Don’t Keep Your Monthly Donors Waiting
February 12, 2018 at 11:48 am

Earlier this week, I was talking with a client about their newsletter. It’s mailed to their monthly donors as a cultivation piece, with wonderful stories about how their gift has made a difference. It also goes to their active and major donors...

Keep Moving Toward More Monthly Donors
February 5, 2018 at 11:45 am

If you have a small number of monthly donors, you always want to be moving toward growing that number: to the next 50, to the next 100 or, perhaps, to the next 1,000, but moving you must. I’m also a strong believer of writing down your “moving” goal and developing a plan to get there. There’s something truly magical about writing down goals because you will indeed get there...

How to Ask for Monthly Gifts at Your Gala Event
January 29, 2018 at 12:34 pm

A nonprofit in the process of launching its monthly donor program has its annual gala coming up this spring. Donors typically pay $100 to $150 for a ticket to attend. Usually this is the event where you’re looking for “people who can show you the money...

How Do You Manage a Large Sustainer Program?
January 22, 2018 at 12:42 pm

Last week, NonProfit PRO organized a webinar called “Effectively Managing a Monthly Giving Program that Exceeds the Thousand-Sustainer Mark,” sponsored by CharityEngine. The organization featured was the Wounded Warrior Project, and the focus was on how they acquired sustainers and then managed those sustainers...

Get Rid of Silos for Your (Monthly) Donors’ Sake!
January 15, 2018 at 12:08 pm

Hard to believe, but it’s been almost 25 years since I became a fundraiser, working for a large nonprofit, managing its monthly donor program. At the time, the development department consisted of someone responsible for donor appeals, another for acquisition of new donors and someone for major donors...

Is Your Monthly Donor Tax-Letter Ready?
January 8, 2018 at 12:45 pm

Happy New Year! I hope you had some time to share with family and friends or just relax. I had a wonderful holiday and finally got to hang those pictures I had been meaning to hang in my office for months! That took care of at least one new year’s resolution...

Frequently Asked Questions About Tax Letters for Monthly Donors
December 18, 2017 at 11:03 am

First off, I hope that this is going to be a somewhat quiet week leading up to Christmas or other holidays you may be celebrating. I am very ready for a few quiet days catching up on my reading and my favorite Christmas movies!...

Say ‘Thank You,’ Why Don’t You?
December 11, 2017 at 12:09 pm

A few weeks ago, I shared how I made 20 online donations on Black Friday. For some, this was a repeat donation; for others, it was my first. Of course, all organizations sent me an auto-responder message and a “thank you” email message. So far, so good...