"I already paid my dues. Why am I being asked for a donation?" For membership organizations, this can be a feared response from members. However, a well-crafted case for support and creative approaches to fundraising can help change your membership’s culture into one of philanthropy.
The Great Recession and subsequent recovery appear to have taken a heavy toll on nonprofit organizations that rely on members for voluntary and financial support, a new Indiana University report shows. Nonprofit membership organizations in Indiana lost more than 1,000 employees and over $15.6 million (adjusted for inflation) in payroll from 2007 to 2011. Those organizations include trade unions, political groups, business associations and fundraising organizations.
The easiest place to look for new donors is among your member base. Current members understand your value and enjoy your work. So how do you convert your current financially motivated members into donors who are philanthropically motivated to help your organization achieve its mission? Here are four ways to use human psychology to convert your members to donors: 1. Tell your story. 2. Listen. 3. Segment. Thanks and reinforce.
Getting people to write checks to support your organization can be tough. But what of those folks who already are writing you a check every year? What of your members? In the July 2006 issue, then FS Associate Editor Abny Santicola explored how to encourage members to see the “added benefit” of giving "Above and Beyond" their membership dues.
In the fall of 2010, the Chuck Colson Center for Christian Worldview was looking to build a brand-new donor base through e-mail. Here are the results and lessons learned from working with KMA.
Certain ideas make so much sense that one wonders why no one thought of them sooner. Case in point: Global leaders struggled for decades to think of a way to improve education. Ten years ago, Fred Mednick, Ph.D., started his nonprofit aimed at supporting those who can best provide that education.
Today, every fundraiser understands that direct mail can't do it all. Any campaign needs the other channels, to some extent ... and ideally on the same page. And while the closely coordinated direct-mail and e-mail campaigns are both popular and successful today, perhaps the most effective demonstration of the offline-online marriage is a personalized URL (PURL) campaign.