Major Gifts

Campaigns as Agents of Change
August 29, 2017 at 10:23 am

Why do organizations mount major gift or capital campaigns? Hopefully the answer is to reach strategic objectives that expand their mission, that add new and improved programs or services, or that uniquely address significant needs of those they serve. In other words, campaigns are about change...

How to Approach the Wealthiest People for a Gift the Right Way
August 28, 2017 at 11:12 am

Once you get over your misconceptions that rich people are so different and that they won’t want to talk with you, you’ll find that if you share common interests, you can bridge the wealth gap and build a relationship that may well lead to a gift...

Going Solo Spells Disaster
August 28, 2017 at 10:59 am

You’ve heard of the term, “solo player.” It refers most often in a sales environment to someone who does everything alone and won’t include others in the work. In most cases they are not very successful. In fact, we see a tremendous amount of burnout from this type of MGO...

VCU Receives $25M from Bill & Melinda Gates Foundation
August 25, 2017 at 10:12 am

The Virginia Commonwealth School of Engineering announced Thursday it has received a $25 million grant from the Bill & Melinda Gates Foundation to build on its efforts to reduce the costs of lifesaving medications. The grant will build on VCU’s Medicines for All Initiative, which has found ways to drive down the cost of three…

Escaping the Grip of Callousness
August 21, 2017 at 10:08 am

I want to talk about how callousness reduces us to mere cogs in a fundraising machine vs. the caring individuals we want and need to be. And then I want to share with you how to deal with this very common dynamic in the life of a MGO...

Who Else Is On Board?
August 14, 2017 at 11:11 am

Any major gift officer who has been working for a few years has heard this phrase uttered by one of their donors, “Well, who else is going to fund this project? I don’t want to be the only one to invest in it...

Get Outside of Your Comfort Zone
August 8, 2017 at 10:43 pm

There was a disconnect. The client was well connected to area foundations, communicated with them regularly and made annual visits. Moving beyond foundations to major individual donors—and even the organization’s own board members—were not as connected or committed...

The TED Talk Contribution to Major Gifts
August 7, 2017 at 10:02 am

If you have ever experienced a TED Talk, you know that every single speaker consistently presents a topic in a fascinating and engaging way. A friend of mine recently told me that he had wondered why each presentation was so good. So he researched the subject and discovered that TED Talk organizers actually have specific guidelines for each of their speakers...

Know Your Donors’ Future Value
August 4, 2017 at 11:02 am

Who are your highest value donors? A major gift officer would likely answer the question with a list of the top 10 donors from the past year or current top prospects. A direct marketer might quote the top RFM segments or pluck a group with the largest previous contribution...