Major Gifts

Who Else Is On Board?
August 14, 2017 at 11:11 am

Any major gift officer who has been working for a few years has heard this phrase uttered by one of their donors, “Well, who else is going to fund this project? I don’t want to be the only one to invest in it...

Get Outside of Your Comfort Zone
August 8, 2017 at 10:43 pm

There was a disconnect. The client was well connected to area foundations, communicated with them regularly and made annual visits. Moving beyond foundations to major individual donors—and even the organization’s own board members—were not as connected or committed...

The TED Talk Contribution to Major Gifts
August 7, 2017 at 10:02 am

If you have ever experienced a TED Talk, you know that every single speaker consistently presents a topic in a fascinating and engaging way. A friend of mine recently told me that he had wondered why each presentation was so good. So he researched the subject and discovered that TED Talk organizers actually have specific guidelines for each of their speakers...

Know Your Donors’ Future Value
August 4, 2017 at 11:02 am

Who are your highest value donors? A major gift officer would likely answer the question with a list of the top 10 donors from the past year or current top prospects. A direct marketer might quote the top RFM segments or pluck a group with the largest previous contribution...

Avoid Managing (or Being) This Type of MGO
July 31, 2017 at 10:36 am

We’ve been working with major gift officers for quite a long time. I think Richard and I, along with our associates, have seen just about every type of personality, work ethic and passion, or lack of, in the MGOs we have managed...

Tips on Selling Anything in Major Gift Fundraising
July 24, 2017 at 11:26 am

The point is that in major gifts, the successful major gifts officer (MGO) needs to identify the interests and passions of the donor, then present a program to that donor that matches those interests and passions. Done correctly, these activities eventually cause an economic transaction...

#NPPTrendingNow Ep. 11: Is Your 'To-Do' List Affecting Donor Relationships?
July 21, 2017 at 10:12 am

Guest contributor Lori Jacobwith discusses checklists and how it can affect powerful donor relationships, Claire Axelrad gives you the inside scoop behind the concept of "moves management" and we share findings from the "Working at the Intersections: LGBTQ Nonprofit Staff and the Racial Leadership Gap...

Don’t Be Out of Your Major Donors’ Minds!
July 20, 2017 at 12:06 pm

How often is “enough” for a prospective donor to see you? Often, organizations have stewardship and cultivation plans that may outline five, 10 or even more “touches” for donors...

Introduction to Strategic Nonprofit Major Gifts Moves Management
July 19, 2017 at 11:26 am

Today, we’re going to look at a great tool for building those important relationships with top prospects over time. And we all know that is what will result in the big gift. You know how important it is to put a plan in place to build relationships, right? It’s super de-duper important if you want to secure major gifts. I’m talking about “moves management...