Individual Giving

Michael Jordan Makes Largest Individual Donation in Make-A-Wish history
February 15, 2023 at 12:22 pm

Basketball legend Michael Jordan proves that it is better to give than to receive by making a record-setting donation of $10 million to Make-A-Wish America in honor of his 60th birthday on Feb. 17. The gift is the largest from an individual in the organization's 43-year history.

Tips for Retaining and Upgrading Mid-Level Donors
August 12, 2022 at 9:57 am

Here’s a look at how Planned Parenthood split its 55,000 mid-level program list into smaller segments to mail smarter, and effectively renew and upgrade lapsed and underperforming donors, respectively.