Individual Giving

Companies Pledge Millions in Harvey Donations
August 29, 2017 at 10:40 am

A long list of American companies have already pledged millions of dollars to help Hurricane Harvey relief efforts. The American Red Cross Opens a New Window.and other organizations are asking for donations to support their response to the storm, which caused massive amounts of flooding and left thousands stranded in Houston and nearby cities. CoreLogic…

3 Ways to Get Current Donors to Invest Again This Year
June 26, 2017 at 11:43 am

You’ve probably seen the stats. According to the Fundraising Effectiveness Project, retention across the U.S. is 46 percent—and about half that for new donors! You work too hard to have more than half your donors disappear, never to be heard from again...

How Asking for Less Will Get You More
June 21, 2017 at 11:30 am

Most of us can identify with this experience: Agreeing to help out with a project or an organization, ending up more involved than we intended and vowing to say “no” to future requests. And yet, here I am, year after year, running tickets for Hot Times, Holy Enchilada and the other games of chance. The truth is, I fell prey to a technique we subscribe to at Turnkey to help our clients raise more money for their various missions...

A Cautionary Tale: Gift Solicitation Gone Wrong
June 12, 2017 at 11:15 am

Have you ever wondered what the ideal number of people is to solicit a gift? Is a one-on-one meeting best? Perhaps you should bring two people—your president and campaign chair? Or perhaps three people would be even better—president, campaign chair and board member. Sounds reasonable, right? Get a power team to solicit a power gift! But here’s a story that will set you straight...

The 5 Donor Love Languages
June 9, 2017 at 12:01 pm

If love is the answer, what was the question? It seems the question on our minds these days is, "How do I raise more money" or "How do I retain my current donors and get them to give more?"...

6 Recommendations for Monthly Donor Prospects
June 5, 2017 at 10:46 am

The best monthly donor prospects are donors who currently give you gifts of $100 or less. They are not your big check writers; if they did send you a $100 check, it was probably a stretch gift for them. Instead, monthly donor prospects are donors who can make small gifts more often...

In Some Rural Counties, Hunger Is Rising, But Food Donations Aren't
May 26, 2017 at 10:33 am

One in eight Americans—42 million people—still struggles to get enough to eat. And while that number has been going down recently, hunger appears to be getting worse in some economically distressed areas, especially in rural communities. Food banks that serve these areas are also feeling the squeeze, as surplus food supplies dwindle, but the lines…

Rise of the Donor-Advised Fund: A Fast-Growing Vehicle to Charitable Giving
May 25, 2017 at 9:41 am

In our sector, we are constantly faced with obstacles of how we can increase charitable giving; but more particularly, how can we get our donors to continue to give over the years. A donor-advised fund is an account sponsored by a nonprofit organization that enables donors to give to charities and receive tax benefits—essentially a charitable savings account…

Don’t Shortchange Your Philanthropic Potential
May 24, 2017 at 7:43 am

Build a culture of philanthropy. Challenge your board and staff to embrace a donor-focused, relational approach. Invest in your board and staff and build a development program that is built to last—through leadership transitions and that grows stronger and stronger with the success and capacity-building of each campaign...