Generational Marketing

Nonprofits continue to focus their sights on baby boomers, but as the greatest wealth transfer in history is underway, nonprofits will need to adjust their thinking, futureproof their donor databases and find ways to connect with younger generations.

The future’s looking bright for fundraising, but the rapidly upcoming generational shift has a lot of nonprofits looking to the future.

It’s a common tactic for nonprofit organizations to seek out an older donor base in the hopes of soliciting larger gifts. When most people think of millennials and Generation Z, their financial freedom to give doesn’t typically come to mind.

The older generations make sense for high-level gifts. It’s time for a strategy update if you’re struggling to attract them.

Nonprofits are poised to embrace a new way of interacting with donors that will help them establish a donor base that is truly engaged.

For some nonprofits, starting to ask for planned gifts may seem like a big leap. After all, many fundraisers are afraid to ask for a gift in general. So, how are they going to ask a donor to give to a cause after their death?

As prices go up and inflation is a reality, are you worried about what’s going to happen with monthly donors? I’m right there with you. That’s why I was excited to see Enthuse’s “Donor Pulse Report: Summer 2022."

For nonprofits, there’s an exciting event to prepare for: the surge of Generation Z and the start of a new donor frontier.

The report identifies core questions facing next gen donor learning efforts and offers practical guidance for tackling each question.

We focus a lot on Millennials, therefore, we often overlook Gen X. This is a costly mistake for commercial and nonprofit enterprises.