Fundraiser Education

3 Key Strategies to a Successful Board
February 22, 2017 at 12:34 pm

When I visit with nonprofit leaders—staff and board alike—the need for high performing board members who clearly understand their roles is often the greatest need cited within our field...

A Parent’s Guide to Motivating Fundraisers
February 22, 2017 at 10:17 am

I know that recognition is the most impactful approach for motivating fundraisers as I have worked in peer-to-peer fundraising for over 25 years. I should have known that this would be the key area of impact for my grandson. I just didn’t make the connection until recently...

DonorSee: An App Connecting Philanthropists to Those in Need
February 21, 2017 at 1:16 pm

Philanthropy can be a funny business. Let’s say you’re a do-gooder in Malawi, and you hear about a little girl who has been attacked by a crocodile. She is badly hurt, but her family has no money for medical care at a private clinic. What do you do? The traditional philanthropic approach would be, approximately,…

Nonprofit Storytelling Through Video Can Compel Your Audience
February 21, 2017 at 1:06 pm

Because we are such visual creatures, stories through video can be ultra compelling for us. Video is a medium that, when it comes to nonprofit storytelling, is rarely utilized, even though it has its own unique advantages. Especially for narratives that are careful, nuanced and purpose-driven. Obviously, for the video narrative to work, it needs…

Client/Agency Relationships: Carrot or Stick?
February 21, 2017 at 12:59 pm

Most nonprofits work with agencies in the marketing and fundraising arena. But some of those relationships are not “healthy.” Is it about management style? Is this a “carrot versus stick” debate?...

6 Ways Charity Boards Can Make Workload Manageable
February 21, 2017 at 12:38 pm

People on voluntary sector boards have heavy workloads—so what’s the best way to share the burden? Sub-committees may not seem exciting, but if used properly, delegating tasks will help your board to be brilliant. Here are my six top tips on how to get the most from your sub-committees: 1. Let them delve into detail…

4 Lessons Learned From a Stalled Capital Campaign
February 20, 2017 at 11:45 am

A stalled campaign is NOT the time to sit back and wait until the money comes in. Unless you take a bold and clear initiative, your organization is likely to be left with a failed campaign, a big debt and a black eye in your community...

Use of 'Ask' Versus 'Results' Language in Major Gifts
February 20, 2017 at 9:58 am

All of us in major gifts know that there are different stages in the major-gift process. Many brilliant major-gift people have written about it. Words like identification, cultivation, solicitation and stewardship come to mind as descriptors of some big stages or phases of major gifts...