Fundraiser Education

Is a Great Website a Worthwhile Investment?
May 23, 2017 at 11:31 am

Do you think your digital presence is vital? Most of your potential donors, employees, volunteers and people who need what your organization offers will find you through your website. As a specialist in the nonprofit digital marketing field, one of the biggest issues I face with clients is their website...

Direct Marketing Fundraising Lies in the Art of Friendship
May 23, 2017 at 10:33 am

The fundamental building block for fundraising is relationships. This is true for major gift officers who sit across from donors to share a meal or a conversation. It is also true for direct response professionals who must skillfully identify the right stories and images to illustrate an organization’s mission to donors who may never witness first-hand the difference their contribution makes...

An Over-Saturated Charitable Experience
May 22, 2017 at 9:55 am

In a previous blog post, I briefly examined what appears to be a growing sentiment in the nonprofit industry that direct mail fundraising is somehow flawed. Fundraisers have been slow to abandon outdated business practices or to evolve quick enough to react to the mounting challenges facing nonprofits today—and yes, there are many that we must overcome...

Trump Expansion of Abortion ‘Gag Rule’ Will Restrict $8.8B in US Aid
May 19, 2017 at 11:10 am

President Trump’s executive order to block U.S. aid to groups abroad that counsel or provide referrals about abortion went into effect Monday and will restrict nearly $9 billion in foreign health assistance. The rule, which has reproductive-rights advocates reeling, is significantly broader than similar bans in place intermittently since 1984. Those past actions were limited…

25 Years on Relationship Fundraising
May 19, 2017 at 10:34 am

In this post-truth age, anyone who pretends they’re listening when they’re not may well be among the most under-informed, misguided and misled folks of all. It’s shocking to realize that people who’ve been nodding vigorously in agreement with you for decades may just have been humoring you all along, may have had little or no intention of actually doing what you thought they were so very enthusiastic about...

It’s Important to Keep Your Personal Finances in Order (and Here’s Why)
May 19, 2017 at 10:22 am

I am always interested in attending educational conferences and seminars in order to learn why people give and what motivates people to give. I recently attended the Rethinking Wealth meeting in Indianapolis sponsored by the National Christian Foundation and OneAscent. Pastor Ralph Browne “Chip” Ingram was the keystone speaker. He has been a pastor, coach and teacher for more than 25 years. He is currently senior pastor of the Venture Christian Church in Los Gatos, Calif...

What Today’s Donor Wants: Managing Expectations and Measuring Impact
May 18, 2017 at 11:22 am

A transformation of sorts has occurred over the last 20 years in regard to donors’ expectations of nonprofits. In years past, donors were generally satisfied with the act of giving itself, relying on little more than the assurances of the nonprofit beneficiary of their donation that their funds were being put...

7 Steps to Building a Successful Charity
May 18, 2017 at 11:10 am

Whisper it quietly: Running a charity is harder than running a for-profit business. Hiring top talent on modest salaries is harder; lack of money makes it harder to move people out with a golden parachute; mergers stumble over egos when the money motive is absent. As a co-founder of eight charities, I have made more…

Between Pandering and Ignoring
May 18, 2017 at 10:59 am

When we seek to get the attention of a philanthropist to give to our cause, how do we go about it? The approach you choose will materially affect your level of success and has everything to do with how you view your donors...