Fundraiser Education

How to Turn a Donor Into a Stranger
January 23, 2017 at 9:15 am

More donors than you know are feeling that they have become strangers, only valued for what they can give. When my business partner Jeff sent me this letter, I took a little trip in my mind. I went to this lady’s home and sat beside her as she was writing. It was a very sad experience. Take a moment to read what she wrote. I have faithfully reproduced it here with slight edits for clarity...

Tell Us About a Crazy Fundraising Idea That Actually Worked
January 20, 2017 at 11:33 am

Hey fundraisers, have you ever had an idea for a direct mail piece, an email subject line, a special event, a premium/freemium or anything else that was so crazy there's no way it should work—only it did? If so, we want to hear from you!...

12 Ideas for Powerful P2P Fundraising
January 19, 2017 at 11:22 am

Success in P2P requires more than simply hosting a cool event and telling participants to go fundraise. It’s an art, as or more nuanced than traditional fundraising methods and perhaps even less understood. So, we’ve called in some help. Here, straight from the experts—the people on the front lines of P2P—are 12 ideas to take your peer-to-peer fundraising to the next level...

Who Are You Visiting Today? Relationships Need Measuring, Too
January 18, 2017 at 10:29 am

It is important to be metrics-driven in fundraising. Yes, fundraising is relationship-based, but it is vital that metrics, including the number of visits and the number of asks, be included in goals and performance reviews. This is not just for accountability—it is a very useful tool of focus for the fundraising professional...

How to Raise A Lot More Money by Thinking Small
January 12, 2017 at 8:00 am

You probably remember the photo of the body of a little Syrian boy, washed up on a Turkish beach in September 2015. It's a hard photo to look at; he looks like he's sleeping, in that sprawling, completely relaxed way that toddlers sleep. But he's not asleep. This photo galvanized (sort of) humanitarian response to…

A Case for Realistic Fundraising: 6 Things You Can Do
January 12, 2017 at 8:00 am

We all want to expand the work we are doing so we can make progress on our missions. But we need strategies, budgets and programs to make fundraising succeed. Simply saying “because I say so” isn’t enough. What can you do if you are facing unrealistic expectations?...

Here's One Word You Should Stop Using
January 11, 2017 at 2:48 pm

Would you like to be a better writer? Would you like to be a more effective public speaker? Would you like to engage donors in conversations that are more meaningful? I have some good news for you. Being a more successful communicator is easier than you think. Here is just one simple thing you can…

Top 10 Things Smart Fundraisers Will Be Doing in 2017
January 10, 2017 at 11:31 am

I can’t believe 2017 is already here! Are you ready for it? Is your fundraising ready for it? How will you be increasing fundraising revenue and strengthening donor relationships this year? Learn what smart fundraisers will be doing—and download a free 2017 fundraising and marketing calendar!...

Fundraising and the Unpredictable Struggle
January 6, 2017 at 11:26 am

We are behind in our Christmas fundraising efforts. From a seasoned fundraiser perspective, nothing weighs more heavily during the holidays than the stress of that simple fact. It is now my job to create the plan of attack for the next nine months to achieve the fiscal year fundraising goal, which will not be easy. When others in need depend upon your success, you constantly strive to seek solutions...