Executive Issues

When Is the Best Time to Ask for a Monthly Gift?
May 22, 2017 at 9:40 am

When fundraisers ask me this, the answer is: no better time like the present! And, you should be asking all the time! The more you ask, the more monthly donors you’ll generate...

NPP #Trending Now: Episode 2
May 19, 2017 at 10:49 am

Welcome back to #TrendingNow. This week, our readers were interested in some executive issues addressed by some of our top bloggers: Howard Levy, F. Duke Haddad and Jeff Jowdy...

25 Years on Relationship Fundraising
May 19, 2017 at 10:34 am

In this post-truth age, anyone who pretends they’re listening when they’re not may well be among the most under-informed, misguided and misled folks of all. It’s shocking to realize that people who’ve been nodding vigorously in agreement with you for decades may just have been humoring you all along, may have had little or no intention of actually doing what you thought they were so very enthusiastic about...

What Today’s Donor Wants: Managing Expectations and Measuring Impact
May 18, 2017 at 11:22 am

A transformation of sorts has occurred over the last 20 years in regard to donors’ expectations of nonprofits. In years past, donors were generally satisfied with the act of giving itself, relying on little more than the assurances of the nonprofit beneficiary of their donation that their funds were being put...

Does the Nonprofit Industry Have an Employment Problem?
May 18, 2017 at 10:55 am

Doesn’t it feel like the employee turnover rate in the nonprofit sector is unreasonably high? It sure seems that each time I talk to a nonprofit organization, the person who used to be my contact is no longer there. It can be frustrating for volunteers and donors to deal with what feels like a revolving door of staffers...

Key to the Vault: Getting the Rich to Donate
May 16, 2017 at 10:08 pm

Last week the New York Times published an article titled, “How to Get the Wealthy to Donate.” The piece began with the statement, “Wealthy people are selfish jerks. So are their children.” The article chronicled research that looked at the differences in charitable giving based on net worth. The conclusion of the research studies was clear, “Across a wide range of ages, wealthy adults tended to share less of what they had with others...

Measuring for Impact: It’s Not a ‘One-Size-Fits-All’
May 16, 2017 at 11:43 am

These days, it’s simply not enough to want to make a difference. More recently, donors are more and more interested in finding out how their contribution to a charity influences its overall success. And who could blame them? The nonprofit sector is growing at a rapid pace, with over 1.5 million nonprofit organizations to-date...

NPP Leadership Conference: Last Chance to Register
May 16, 2017 at 11:34 am

We are officially one day away from our beloved NonProfit PRO Leadership Conference! We are ecstatic to meet everyone and throw on a great show. With that said, today is the last day to register for the conference. We still have a few spots available, so please take advantage of this and secure your spot before it disappears...

Who Is Really Making the Decision?
May 16, 2017 at 11:28 am

As an agency that specializes in helping nonprofit organizations develop their brands, we often get calls from marketing managers or development directors who want to improve how their organizations communicate. It’s natural that they are the ones who reach out to us or are the ones we are put in touch with by a referral source. However, in our initial conversations with them, I ask who will be making the decision about the organization’s brand elements—such as the logo or website—and often I hear, “I will...

Friendship-Building Secrets to Build Donor Loyalty
May 16, 2017 at 11:21 am

Ever notice how sometimes when we put on our work hats we cease to be human? How we somehow morph into little robotic “professionals” and become enamored of jargon? “Lybnts.” “Sybnts.” “Recaptures.” Not that those things aren’t important. You need goals and objectives...