Email

Marketing Automation: It’s Not Going Away
February 8, 2017 at 9:39 am

Last week, this piece on marketing automation ran in the Huffington Post, pushing nonprofits to invest in marketing automation. I am here to beat the drum again, as it may be one of our most important conversations...

Fuel Your Capital Campaign by Saying ‘Thank You’
February 6, 2017 at 9:08 am

With the immediacy and ease of email, there’s no need to rely solely on formulaic thank you notes. You can send a standard thank you note with its more formal language, but I encourage you to pair it with an email, phone call or text message that makes a more immediate and personal connection...

An Ask in a Thank You? It Depends
January 24, 2017 at 11:12 am

An email recently landed in my inbox, and it was all about the ask. As I’m sure you can imagine, it wasn’t the first email I’ve ever received about it, and it surely won’t be the last. The ask is such a nuanced thing, and it lives in a gray area, which is often the case when there’s no one-size-fits-all approach for doing something the right way...

2016 Gold Award Winners: Email
January 24, 2017 at 9:34 am

When Farm Sanctuary learned about horrific conditions on a rural New York farm, the animal protection organization knew it had to act fast. And it knew it would need a huge influx of funding to rescue and care for 120 mistreated animals. Mere days before the rescue, Farm Sanctuary turned to Avalon Consulting Group to get the job done...

The 2016 Gold Awards for Fundraising Excellence
January 24, 2017 at 8:00 am

It’s that magical time when we get to recognize the best, most memorable, most innovative fundraising campaigns. It’s a big responsibility, and choosing the winners is no easy task. All of these entries are just so good—our judges had their hands full. But boy is it rewarding seeing the work of all you fundraisers out there, and the massive impact you help nonprofits achieve. Here are the winners of the 2016 Gold Awards for Fundraising Excellence, presented by Turnkey...

Giving Tuesday and the When Versus Why of Giving
December 28, 2016 at 9:02 am

I like the idea of Giving Tuesday very much—there needs to be a day (actually, more than one) dedicated to giving. That’s why it frustrates me that we are killing it. And not killing it in the sense of "doing very well." "Killing it" in the sense of making it unable to survive. I know…

Why You Need a Communications Calendar
December 20, 2016 at 8:00 am

I hope your year-end fundraising campaign is going well. Fundraising is a year-round effort and after you’ve thanked your donors, you need to make a plan to communicate with them at least once or twice a month throughout the year. If you’re getting stressed out wondering how you’re going to pull this off, then you…

Nonprofit Communications Budgets: How Big Should Yours Be?
December 16, 2016 at 8:00 am

I know many of you are working on your 2017 budgets now, so rather than make you wait until mid-January to get the budget information from our 2017 Nonprofit Communications Trends Report, I’m sharing it with you today. I hope you can use this data to make the case for increasing your budget! Here’s how…