Donor Segments
December 4, 2015 at 10:48 am
At age 22, fourth-grade teacher Jessica King is already a charity veteran. The recent University of Pennsylvania graduate, with a degree in civic communications, started volunteering when she was 15, as a swimming teacher to special education students. As an undergraduate, King and her friends mentored children in West Philadelphia through the Netter Center for…
November 30, 2015 at 11:26 am
It’s well-known that the wealthy give less, as a percentage of income, than the less affluent. According to Ken Stern’s “With Charity for All: Why Charities Are Failing and a Better Way to Give,” the top 20 percent of earners give about 1.3 percent of their incomes to charity; the lowest 20 percent of earners give 3.2 percent of their incomes. How come?...
November 20, 2015 at 10:19 am
The National Philanthropic Trust released its 2015 Donor-Advised Fund Report last week, revealing that 2014 marked a year of growth in all of its key indicators, including the number of donor-advised funds, total contributions to them, total combined assets and total grant dollars distributed. Of the estimated $358 billion in charitable contributions in the U.S.…
November 2, 2015 at 11:20 am
Time to get out your checkbook. Wait—what’s a checkbook again? That thousand-dollar-a-plate charity gala may seem hopelessly out of touch, not to mention financially out of reach, to your average debt-ridden, tech-savvy millennial. But that doesn’t mean that Boston-area nonprofits aren’t devising new ways to win this generation’s philanthropic hearts. This cohort—the 75 million or…
November 2, 2015 at 11:15 am
When Carol Nash retired four years ago from Dimensions Healthcare System in Maryland after a long career in nursing, she had no inkling that she would soon be working harder than she ever did before. But Nash, 70, is fine with that. “I burn with a passion for what I am doing,” she said. “If…
November 2, 2015 at 11:12 am
Charitable giving through donor-advised funds (DAFs) has grown in popularity in recent years. A DAF comprises contributions made separately and independently by individual donors. The fund maintains legal control of the contributions, and donors retain advisory privileges regarding investments and fund distributions. DAFs provide several advantages, particularly for high-income individuals. For example, they can help…
October 30, 2015 at 9:59 am
When you look at mid-level donors, what do you see? I see great potential for the future, relationships worth investing in and key leaders who can help secure the future of our organization for generations to come. Upgrading donors from the bottom to the middle to the top of the donor pyramid is going to…
October 20, 2015 at 9:42 am
As a marketer, you want to get as close to your customers as possible. Google has just made this very easy for you, and it’s pretty exciting...
October 13, 2015 at 10:25 am
This is a moment of critical mass for culture in New York, and it looks both energizing and daunting. Sixteen arts institutions in Manhattan alone are in the process of raising more than $3 billion for projects from the ambitious (the Metropolitan Museum of Art’s new wing for modern and contemporary works) to the more…
October 6, 2015 at 10:23 am
Last week, NPQ ran a newswire about what nonprofit fundraisers might be able to learn from Republican online fundraising stats, so this week we will look at what, if anything, we can learn from the extraordinary recent performance of the Bernie Sanders presidential campaign. An editorial from The New York Times calls that performance “a…
