Donor Segments

Editor's Note: The Era Millennials
July 11, 2017 at 10:32 am

I am a creature of a habitual nature. Each day, I commute to this beautiful city of Philadelphia from my hometown, Wilmington, Del. And before wandering into my office each morning, I always—and I mean always—stop off to get a delicious, steaming hot cup of La Colombe coffee...

5 Proven Ways to Find Nonprofit Major Donor Prospects
June 29, 2017 at 11:22 am

Major donor prospects don’t hide under rocks or fall from the sky, but if you look in the right places you will find them. Once you do, you’ll have the fuel you need to fill your major gifts fundraising pipeline. It’s your first step towards leading them along the continuum from interest… to greater involvement… to passionate investment...

What Can You Do If Your Monthly Donors’ Payments Are Not Coming In?
June 19, 2017 at 10:56 am

Two weeks ago, I was checking my credit card statement and noticed several iTunes charges on it. The charges were going up in value. Believe it or not, I don’t have an iTunes account, so that was an immediate flag. I called the credit card company right away to dispute the charges. They, of course, canceled my card and sent me a new card...

Donations Through Mobile Devices Continue to Rise
June 15, 2017 at 12:25 pm

The integration of online technology in the nonprofit sector has played its role in advancing and increasing the way people give. If you’re not convinced, let’s take a look at Blackbaud’s “2016 Charitable Giving Report...

How to Best Market Monthly Programs to Donors
June 12, 2017 at 10:50 am

I just came back from presenting a workshop on monthly donors to a group of nonprofits in Michigan. One of the questions asked was the one on how to best market monthly donor programs to existing donors, especially for small organizations with limited funds and limited time...

The 5 Donor Love Languages
June 9, 2017 at 12:01 pm

If love is the answer, what was the question? It seems the question on our minds these days is, "How do I raise more money" or "How do I retain my current donors and get them to give more?"...

What the Democratization of Data Means for Nonprofit Leaders
June 6, 2017 at 10:29 am

Modern technology allows us to easily collect and analyze data, as well as gain valuable insights from it. This capability is now available to nonprofits of virtually any size and type and can be tremendously effective at helping them reach people, grow their organization and meet their other goals...

6 Recommendations for Monthly Donor Prospects
June 5, 2017 at 10:46 am

The best monthly donor prospects are donors who currently give you gifts of $100 or less. They are not your big check writers; if they did send you a $100 check, it was probably a stretch gift for them. Instead, monthly donor prospects are donors who can make small gifts more often...