Donor Segments

What Can You Do If Your Monthly Donors’ Payments Are Not Coming In?
June 19, 2017 at 10:56 am

Two weeks ago, I was checking my credit card statement and noticed several iTunes charges on it. The charges were going up in value. Believe it or not, I don’t have an iTunes account, so that was an immediate flag. I called the credit card company right away to dispute the charges. They, of course, canceled my card and sent me a new card...

Donations Through Mobile Devices Continue to Rise
June 15, 2017 at 12:25 pm

The integration of online technology in the nonprofit sector has played its role in advancing and increasing the way people give. If you’re not convinced, let’s take a look at Blackbaud’s “2016 Charitable Giving Report...

How to Best Market Monthly Programs to Donors
June 12, 2017 at 10:50 am

I just came back from presenting a workshop on monthly donors to a group of nonprofits in Michigan. One of the questions asked was the one on how to best market monthly donor programs to existing donors, especially for small organizations with limited funds and limited time...

The 5 Donor Love Languages
June 9, 2017 at 12:01 pm

If love is the answer, what was the question? It seems the question on our minds these days is, "How do I raise more money" or "How do I retain my current donors and get them to give more?"...

What the Democratization of Data Means for Nonprofit Leaders
June 6, 2017 at 10:29 am

Modern technology allows us to easily collect and analyze data, as well as gain valuable insights from it. This capability is now available to nonprofits of virtually any size and type and can be tremendously effective at helping them reach people, grow their organization and meet their other goals...

6 Recommendations for Monthly Donor Prospects
June 5, 2017 at 10:46 am

The best monthly donor prospects are donors who currently give you gifts of $100 or less. They are not your big check writers; if they did send you a $100 check, it was probably a stretch gift for them. Instead, monthly donor prospects are donors who can make small gifts more often...

Cultivation Builds Confidence and Yields Results
May 31, 2017 at 10:40 am

There is no substitute for effective and focused cultivation. It brings new donors into the fold, and it strengthens the bonds with existing donors. It also helps nurture staff and volunteers—coaching and training them for a campaign...

How Many Monthly Donors Can You Expect?
May 30, 2017 at 11:44 am

That was one of the questions someone asked me after a recent webinar. That is the $64 million question, isn’t it? The answer may surprise you, because it differs by organization size and organization’s motivation to grow its monthly donors...