Donor Segments

Why Puerto Rico Is Getting the Brunt of 'Donor Fatigue'
November 15, 2017 at 12:16 pm

Recovering from disasters is never easy. When disasters pile up, it gets harder. On top of the inevitable competition for everything from the government's funding for recovery efforts to construction materials, donations for relief operations dry up as givers develop what's known as "donor fatigue." While studying disaster relief and community resilience, I've learned that…

Sheer Joy Increases Giving
November 13, 2017 at 11:16 am

Paul and Rebecca (not their real names) started giving to this social service organization in the early 90s. They were a conservative couple from an average neighborhood, but they wanted to do good in their community, so their first gift was $50 to a direct mail acquisition campaign...

What Motivates Your Donors to Give?
October 25, 2017 at 12:31 pm

When considering giving motivations, most nonprofits turn to their well-tested case for giving or a list of organizational features. More sophisticated organizations turn to recent survey data that provides details about their donor base or a group of donor personas...

Is Your Organization Doing What Is Best for the Donor… or the Organization?
September 25, 2017 at 11:28 am

It’s amazing to Richard and me how nonprofits—that do such great things with the programs and projects they have making the world a better place—have a total disregard for their major donors. One example of this was a story I heard from someone who quit her position as an major gift officer several years ago...

How to Use Data to Power Up Your Customer Acquisition
September 18, 2017 at 1:37 pm

Recovering from disasters is never easy. When disasters pile up, it gets harder. On top of the inevitable competition for everything from the government’s funding for recovery efforts to construction materials, donations for relief operations dry up as givers develop what’s known as “donor fatigue.” While studying disaster relief and community resilience, I’ve learned that […]

Donors of Chinese Descent Vastly Increase Philanthropy
September 7, 2017 at 1:15 pm

Major philanthropic gifts by Chinese Americans have surged nearly fivefold to almost $500 million in recent years, with most of the money going to higher education, a new study has found. Philanthropy by donors in China also soared as the nation’s roaring economy produced more billionaires than in the U.S. and helped fuel a 430…

Who Exactly Are Your Donors?
August 31, 2017 at 12:13 pm

Who are my donors, and how have they engaged in the past? Most will answer this question in one of two ways. First, by quoting recency, frequency, monetary segments, complete with highest previous contribution and timing of the most recent gift. Second, by describing donor demographics/wealth with off-the-shelf segments or with their homegrown analysis...

Are Prospective Donors Like Window Shoppers?
August 24, 2017 at 9:44 am

We all like to do it. It’s enjoyable, it’s free and, except for our time, it involves no commitment. When the clerk asks us if they can help us, how often do we answer, “Just looking?” I dare say we’ve often given that answer when we are actually looking for something specific, but aren’t yet ready to commit. Then again, there are many times when we’re merely “killing time...

How to Attract More Men to Your Mission
August 23, 2017 at 11:20 am

There isn’t a “more helpful” sex; both men and women help others. But the gender difference in the peer-to-peer realm is stark—women participate and fundraise at significantly higher levels than men do...