Donor Relationship Management

Quiet, Passionate Givers
May 1, 2006

We all remember our favorite teachers: those men and women who shaped our lives by giving us the encouragement we needed to feel good about ourselves, to try harder and achieve more. These are priceless charitable gifts that last a lifetime. So why are teachers largely ignored by fundraising groups?

Aid by the Cupful
May 1, 2006

In early October 2005, the United States was focused on the devastation wrought by Hurricane Katrina a month prior. But as thousands of small-scale farmers in Central America were preparing for the coffee harvest, Hurricane Stan struck. Guatemala, El Salvador and southern Mexico were hit the hardest; Stan directly caused 80 deaths and brought mud slides and flooding that led to as many as 2,000 more.

Meet Your Mission
May 1, 2006

Children are starving, but the show must go on. And if you're raising money to support a symphony, how do you convince donors that they should not only give to your cause — perhaps in lieu of helping hungry children — but also feel good about it? 

Faith-Based Fundraising Relies Heavily on Heartstrings
April 1, 2006

While most faith-based organizations focus on social service, community development or health case, etc., the mission of the National Catholic Development Conference is fundraising itself — fundraising done in an ethical, professional way to benefit the organizations that operate within the religious community.

Honoring a Fundraising Pioneer
April 1, 2006

The nonprofit industry lost a true pioneer when Don Kuhn passed away last November. He was 83. I didn’t really know Don; I spoke with him a few times, usually at DMA Nonprofit Federation conferences. But I know his work and his legacy.

Fundraising Unleashed!
April 1, 2006

If there were to be crowned a Richard Simmons of nonprofit fundraising in the United States, ASPCA Senior Vice President of Development and Communications Jo Sullivan just might fill those sequined short-shorts.

Create a Social CRM Experience
April 1, 2006

The main fundraising-related goal of all nonprofit organizations should be to create a great giving experience for donors.

Four Characteristics of Senior Givers
March 27, 2006

Four Characteristics of Senior Givers Four Characteristics of Senior Givers March 28, 2006 By Abny Santicola, editor, FundRaising Success Advisor Most nonprofit development professionals know that older donors like to give via direct mail. But what are some other traits of this massive donor demographic? In a recent conversation, Harvey McKinnon, president of Harvey McKinnon Associates, a donor-relationship consultancy based out of Vancouver, British Columbia, Canada, shared some of the other giving nuances common to senior donors. 1) Seniors are prime candidates for monthly giving. Electronic pledge programs where people give, say, $25 a month to a charity are an easy sell

Women Donors--Stereotypes Uprooted
March 27, 2006

Women Donors: Stereotypes Uprooted FS Advisor: March 28, 2006 By Abny Santicola, editor, FundRaising Success Advisor Throw away the old stereotypes you’ve heard about women donors -- that they give less than men or aren’t willing to part with their money at all. The characteristics of women donors are changing, says Donna P. Hall, executive director of Menlo Park, Calif.-based Women Donors Network, a national organization of progressive women philanthropists who give at least $25,000 a year to charity. In a recent conversation, Hall highlighted some of the traits of women donors, emphasizing that while she doesn’t like to compare women to men, there

Yada, Yada, Yada
March 1, 2006

No other donor demographic is more over-discussed and overrated than age.

As fundraisers, we’re obsessed with our donors’ average ages, even though there’s little we can do to push this figure up or down.