Donor Relationship Management

Donor Giving Increases With Incentives That Appeal to Sense of Social Status
March 16, 2009

When it comes to donor giving, what triggers big spending are benefits that convey social status and offer visibility through opportunities to connect with other affluent and influential people, according to new research from the Tepper School of Business at Carnegie Mellon University.

Tips for Engaging Teens
March 3, 2009

I recently came across an announcement that Do Something, an organization missioned to empower teens to make a difference in their communities, is accepting applications for its annual Do Something Awards. Bulleted at the top of the announcement were three questions: "Have you identified a social problem and done something about it? Have you created measurable change that has tangibly improved the lives of people in your community? Are you 25 or under?"

Nostalgia as a Fundraising Tool
March 3, 2009

It might be teddy boys, old episodes of the children's programme Andy Pandy or the original Star Wars movies that make you feel nostalgic.

Pork Roll and Purpose
March 1, 2009

Pork roll. Man, I hate that stuff. I’ve tried it a few times, but I just can’t get it down. Does it bother me that I can’t find an appreciation for it? Being a true-blue foodie, sure. Can I live with my anti-pork-roll predilection? Yes. I still manage to sleep pretty well at night knowing that lips that touch pork roll will never touch mine. (That’s not necessarily true, but it did have a nice little lilt to it, no?)

What Goes On in the Mailbox?
March 1, 2009

When I was new to fundraising, one thing about direct mail really bugged me: response rates. I’d look at the 5 percent to 8 percent response rates that are common and think, “That’s fine, but what about the 92 percent to 95 percent failure rate?”

Millennial Philanthropy
March 1, 2009

Ask any direct-mail fundraiser, and she’ll tell you that the average donor age is approximately 60.* Sixty-year-olds give the most money and make up the bulk of volunteers. They also are most likely to serve on nonprofit boards.

Informing Donors About Nonprofit Performance
February 26, 2009

Back in December, I wrote that the one thing I wanted to know before donating to a nonprofit was whether it was achieving its goals. Since it's hard to find that information, I was happy to see that Charity Navigator is exploring how to integrate data on outcomes — progress in achieving goals — into its notoriously distorted rating system for nonprofits. This has the potential to increase the total social good produced by the sector: Rating nonprofits based on outcomes will direct more donor dollars to the nonprofits with the greatest positive impact and will encourage all nonprofits to improve their outcomes.

Membership 2.0: A Socially Networked Museum Membership
February 18, 2009

Membership organizations looking for ways to entice constituents who have demonstrated an interest in their organization but haven't made the commitment to join are sure to find inspiration from Brooklyn Museum, which recently launched a socially networked museum membership called 1stfans.

E-Mail Tips From the Obama Campaign
February 17, 2009

Tips about wildly successful fundraising and awareness strategies will continue to be culled from the Barack Obama 2008 presidential campaign for months to come. If you have passionate constituents, tasty pieces of breaking news can be effectively delivered to supporters’ cell phones, and you can leverage these numbers to activate your grassroots support — maybe even with mobile phone fundraising (“text to give”).