Donor Relationship Management

7 Strategies to Create Happier, More Generous Donors
February 1, 2017 at 9:20 am

Nonprofits need to tell a compelling story the donor wants to enter into. Make what you say relevant to people’s experiences. I may not have a daughter with a disability, but as a parent, I can relate to wanting my daughter to have all the best life has to offer...

I Have a Facebook Problem (Or, How Not to Drop F-Bombs on Social Media)
February 1, 2017 at 9:19 am

On Facebook, it is ridiculously fun to quip, banter, engage, taunt, delve, disembowel and titillate. It is so much fun that a few times I have wandered into “Not-Niceness.” I had to find a way to stop being not nice. And I did. I Facebook-friended every church friend I could find, including my pastor. I friended them all so that they would see what I wrote. I thought that would constrain me. And I was right. It did make me nicer. But why? And more importantly, how could I make use of this behavior modification technique in fundraising?...

Fail-Safe Path to Major Gift Fundraising Success
January 31, 2017 at 11:11 am

Growing your successful individual giving program, including major gifts, is a process, often involving years of cultivation. It’s not about looking outside of your organization, but rather finding the diamonds within your own database. So, how will your organization move from here to there?...

Looking the Donor in the Eye: Why Face-to-Face Fundraising Is Still Essential
January 30, 2017 at 10:30 am

I know that some major donors have given extremely large gifts over the phone, or even in a direct-mail appeal. I’m sure you have heard those stories. But, it’s rare. Donors want you to sit down with them and ask for a significant investment. If you are at a point where it’s time to challenge your donors, the only way to get over that hump is to look a donor in the eye and ask for that gift...

How to Create a Better Annual Report
January 26, 2017 at 11:21 am

It’s annual report season, for better or for worse. Often it’s for worse, since many of them are long, boring booklets that put your donors to sleep. You don’t have to do an annual report, but you do need to share accomplishments with your donors. You may opt to nix the annual report and send…

An Ask in a Thank You? It Depends
January 24, 2017 at 11:12 am

An email recently landed in my inbox, and it was all about the ask. As I’m sure you can imagine, it wasn’t the first email I’ve ever received about it, and it surely won’t be the last. The ask is such a nuanced thing, and it lives in a gray area, which is often the case when there’s no one-size-fits-all approach for doing something the right way...

How to Turn a Donor Into a Stranger
January 23, 2017 at 9:15 am

More donors than you know are feeling that they have become strangers, only valued for what they can give. When my business partner Jeff sent me this letter, I took a little trip in my mind. I went to this lady’s home and sat beside her as she was writing. It was a very sad experience. Take a moment to read what she wrote. I have faithfully reproduced it here with slight edits for clarity...

Wants, Needs and Building Donor Relationships
January 23, 2017 at 8:00 am

Donors give to organizations for a variety of reasons. They also choose not to give to organizations for a variety of reasons. Successful nonprofit professionals need to understand their organizations from both a need and want perspective, plus measure the impact their organizations are making in the communities they serve...

5 Proven Online Donor Stewardship Techniques You Can Start Today
January 23, 2017 at 8:00 am

With online donations becoming the go-to way for donors to make contributions, it’s not surprising that donor stewardship should include ways to cultivate relationships online. Online stewardship adds variety to your outreach. By using online stewardship, nonprofits can reach donors on platforms they already use to communicate with friends and relatives. Here are five techniques…

How Are Your Donors Feeling About You Right Now?
January 19, 2017 at 10:08 am

Today, are your donors feeling like they made a mistake by giving to you? If so, it could be because too many nonprofit organizations have forgotten that the donor experience goes beyond taking a donation and doing wonderful things with it. It has to loop the donor back in—not just ask for another gift. It needs to tell the donor what he or she is making possible...