Donor Relationship Management

5 Proven Online Donor Stewardship Techniques You Can Start Today
January 23, 2017 at 8:00 am

With online donations becoming the go-to way for donors to make contributions, it’s not surprising that donor stewardship should include ways to cultivate relationships online. Online stewardship adds variety to your outreach. By using online stewardship, nonprofits can reach donors on platforms they already use to communicate with friends and relatives. Here are five techniques…

How Are Your Donors Feeling About You Right Now?
January 19, 2017 at 10:08 am

Today, are your donors feeling like they made a mistake by giving to you? If so, it could be because too many nonprofit organizations have forgotten that the donor experience goes beyond taking a donation and doing wonderful things with it. It has to loop the donor back in—not just ask for another gift. It needs to tell the donor what he or she is making possible...

Who Are You Visiting Today? Relationships Need Measuring, Too
January 18, 2017 at 10:29 am

It is important to be metrics-driven in fundraising. Yes, fundraising is relationship-based, but it is vital that metrics, including the number of visits and the number of asks, be included in goals and performance reviews. This is not just for accountability—it is a very useful tool of focus for the fundraising professional...

Events, Major Gifts and Moving From Transactional to Transformational
January 16, 2017 at 8:55 am

I was recently talking to Susan, a development director for a regional nonprofit, and she was lamenting that she had another gala to put together. Even though this gala takes an enormous amount of time and effort from the staff, the executive director and the board want to keep it going because it brings in almost half of their revenue each year. Susan wasn’t upset about all the time and effort it took to pull it off each year, but the fact that the revenue generated by the event was really in transactional gifts, not mission-oriented gifts...

Unpacking the Myth of an Industry Without a Product: Nonprofit Product Innovation at PBS, WWF, USC and 826 Valencia
January 13, 2017 at 2:24 pm

The development world is acutely aware that some people will never give. Naturally, we assume these non-donors are of no value to our organization. The reality, though, is that we’ve just presented them with a stimulus that does not match their expectation to take the desired action we request. They may never respond well to being asked for money, but we might be able to come up with something that would work better—if we could get past the idea that philanthropy is a sector without a product...

The Good, the Bad and the Ugly in Year-End Fundraising
January 13, 2017 at 12:41 pm

At the end of November, I made year-end donations to 25 organizations. Because I was worried about people who would be left behind in the new administration, 11 of these were new donations. I wish I could tell you that all these organizations sent glowing thank you letters and have been following up with engaging updates…

Top 10 Things Smart Fundraisers Will Be Doing in 2017
January 10, 2017 at 11:31 am

I can’t believe 2017 is already here! Are you ready for it? Is your fundraising ready for it? How will you be increasing fundraising revenue and strengthening donor relationships this year? Learn what smart fundraisers will be doing—and download a free 2017 fundraising and marketing calendar!...

Ask Prospective Donors These 8 Questions
January 9, 2017 at 8:40 am

Most fundraisers spend an inordinate amount of time and energy worrying about making the case for their organization. But a far more productive undertaking is to get to know your major donors—particularly why and how they want to give. Find that out and you’ll have a sense of what you should ask them for and…

Fundraising and the Unpredictable Struggle
January 6, 2017 at 11:26 am

We are behind in our Christmas fundraising efforts. From a seasoned fundraiser perspective, nothing weighs more heavily during the holidays than the stress of that simple fact. It is now my job to create the plan of attack for the next nine months to achieve the fiscal year fundraising goal, which will not be easy. When others in need depend upon your success, you constantly strive to seek solutions...