Donor Relationship Management

Treat Your Monthly Donor Like Your Best Friend (Until Death Do You Part)
March 27, 2017 at 8:31 am

If you’re an organization that has had monthly donors for a while, you’ll know that some of your monthly donors can and will stay with you for decades! Of course that in part depends on their age when joining. Typically, I’m seeing that those donors continue to give monthly for 5 years to 7 years...

4 Ways Storytelling Persuades Donors
March 27, 2017 at 8:31 am

Throughout the last few years, the entire world has been buzzing about the power of story. On the surface, all this conversation makes it seem like we've collectively forgotten the millennia of storytelling sprawled out before us in museums, history books, novels and campfires...

Accidental Culture Change: The Awesome Power of Monthly Giving
March 27, 2017 at 8:30 am

Two decades ago, Human Rights Campaign introduced “Partners,” our new monthly giving program. But we did so much more than that—in large part, unknowingly. We didn’t just create a program. We embarked on a journey to create an organizational culture. A culture of sustained giving...

Creating Compelling Success Stories for Your Nonprofit
March 23, 2017 at 8:27 am

Generating compelling success stories won’t happen by magic. In order to get the stories, you need to help your staff understand the importance of stories in the organization’s marketing and fundraising efforts and to feel comfortable asking clients for their stories...

State Farm Made Me Cry (I Bet You Will, Too)
March 21, 2017 at 8:36 am

Motivating everyone to get involved is critical. Last week’s blog was about cause marketing. This week’s blog is somewhat similar, but is about a company (hint: the name is in the title of the blog) that is aligning their brand with the idea of community involvement...

Generate New Monthly Donors With These Top 2 Must-Dos
March 20, 2017 at 8:45 am

In one of the webinars I present on monthly giving, one of the polls is: “How often do you ask someone to become a monthly donor?” The answer in some 50 percent of cases is not at all. Twenty percent say once a year and others more often than that—maybe twice or three times...

Don’t Forget to Thank Your Mid-Level Donors, Too!
March 13, 2017 at 3:11 pm

The No. 1 strategy for sustaining good-standing relationships with donors is by engaging with them on a personal level—not just the major donors, but all donors. And yes, this includes your mid-level donors, too...

Major Gifts: Do You Want to Live in Fear or Freedom?
March 10, 2017 at 2:31 pm

Through my experiences of fear and working to move past it, I also know what it’s like to live in freedom. Believe me, that freedom place is so much better. Today, I’m going to outline what it looks like when major-gift professionals allow fear to take over and then what it looks like when we can live in freedom. ..

5 Myths of Evergreen Philanthropy: Part 2
March 9, 2017 at 9:01 am

Philanthropists, especially those who become evergreen, see giving as a relationship—an ongoing relationship. They give for reasons, which are intensely personal. Those reasons are almost never material. They give to realize their personal values for self-actualization. Nonprofits that understand this appreciate that when they ask for an investment, they’re offering something of far greater value than the financial resource a donor offers...

The Best Way to Cultivate Donors? Give Them a Great Giving Experience
March 8, 2017 at 11:09 am

We are working with a client with several high net-worth board members who have been donors, but not at a level commensurate with their giving capacity. This organization is moving from a focus on special events—where their annual giving was a program of event sponsorships—to a relationship-based culture of philanthropy. The reality is that while…