Direct Mail

How to Supercharge Your Direct Mail ROI
May 10, 2017 at 10:27 am

A long-time winning direct mail campaign calls on freedom-loving citizens to make a difference in the lives of others. Mailer Name: International Campaign for Tibet Date Mailed: November 2009 to June 2016 For almost 30 years, this group has advocated for the self-determination of Tibetans. Its work has largely centered on promoting their human rights, […]

Crazy Enough to Work: Fundraising Efforts That Prove It Pays to Think Different
April 27, 2017 at 10:15 am

The harsh reality of fundraising is that boring is often best. Viral video, Instagram Live, Tinder (OK, maybe not Tinder)—there’s a steady stream of cool, new, exciting channels on which fundraisers can get creative. These channels promise big short-term returns, but they’re not without risk...

The Future of Donor Acquisition Is Digital
April 25, 2017 at 10:53 am

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs...

Museum of the American Revolution's Direct Mail Call to Arms
April 20, 2017 at 3:28 pm

A long-time winning direct mail campaign calls on freedom-loving citizens to make a difference in the lives of others. Mailer Name: International Campaign for Tibet Date Mailed: November 2009 to June 2016 For almost 30 years, this group has advocated for the self-determination of Tibetans. Its work has largely centered on promoting their human rights, […]

Random Fundraising Resources and Thoughts
April 19, 2017 at 2:30 pm

Learn from others. Measure what matters. Start out right. Live out thankfulness. This old dog knows that it takes more than these four things to be a successful and fulfilled fundraiser, but this isn’t a bad place to begin for anyone new to the profession or looking to hit the reset button on his or her career in the nonprofit sector...

The Direct Mail Paradox
April 18, 2017 at 3:26 pm

A long-time winning direct mail campaign calls on freedom-loving citizens to make a difference in the lives of others. Mailer Name: International Campaign for Tibet Date Mailed: November 2009 to June 2016 For almost 30 years, this group has advocated for the self-determination of Tibetans. Its work has largely centered on promoting their human rights, […]