Direct Mail

Keep the Singing Out of Direct Mail
June 8, 2017 at 12:04 pm

There are a lot of disaster stories out there; some are just plain sad, and some didn’t even make the mailstream. One such sad story began with the creative, and the clients decided that they wanted to have a singing microchip sing a popular song about their product...

The Direct Mail Approach You Have Not Heard (Yet)
May 24, 2017 at 1:18 pm

I love my direct mail. I look forward to reviewing every piece of the mail in my mailbox. The best part of direct mail marketing is not how creative the package is, how good and responsive the list is, how strong the offer or how compelling the story about the kit is to me. The […]

The Direct Marketer's Guide to Social Media Integration
May 24, 2017 at 1:09 pm

I love my direct mail. I look forward to reviewing every piece of the mail in my mailbox. The best part of direct mail marketing is not how creative the package is, how good and responsive the list is, how strong the offer or how compelling the story about the kit is to me. The […]

Marketing Strategies: Direct Mail vs. Email
May 23, 2017 at 11:02 am

Direct mail dates back to 1,000 B.C. when an Egyptian landowner advertised a gold reward for the return of one his slaves—all finely scripted on a piece of papyrus. For a marketing strategy that ancient, you would think direct mail’s days might be numbered, right? Think again...

Direct Marketing Fundraising Lies in the Art of Friendship
May 23, 2017 at 10:33 am

The fundamental building block for fundraising is relationships. This is true for major gift officers who sit across from donors to share a meal or a conversation. It is also true for direct response professionals who must skillfully identify the right stories and images to illustrate an organization’s mission to donors who may never witness first-hand the difference their contribution makes...

An Over-Saturated Charitable Experience
May 22, 2017 at 9:55 am

In a previous blog post, I briefly examined what appears to be a growing sentiment in the nonprofit industry that direct mail fundraising is somehow flawed. Fundraisers have been slow to abandon outdated business practices or to evolve quick enough to react to the mounting challenges facing nonprofits today—and yes, there are many that we must overcome...