Direct Mail

Preliminary Report on Charitable Direct Mail Contribution Volume in 2016
February 3, 2017 at 10:39 am

As I have for four consecutive years, I’m starting 2017 off with a report on last year’s charitable giving volume. The analysis is based on 17 million individual direct mail contributions received in 2016 by more than 60 national nonprofit organizations. It encompasses six primary charitable sectors served by Merkle’s Response Management Group...

5 Ways to Spice Up Your Direct Mail Marketing
January 27, 2017 at 8:49 am

Marketers continue to use direct mail in 2016 because it still leads in ROI. However, traditional direct mail marketing has changed dramatically. InfoTrends did a study on direct mail that found the following statistics: 66 percent of direct mail is opened, 82 percent of direct mail is read for a minute or more, 56 percent of…

The 2016 Gold Awards for Fundraising Excellence
January 24, 2017 at 8:00 am

It’s that magical time when we get to recognize the best, most memorable, most innovative fundraising campaigns. It’s a big responsibility, and choosing the winners is no easy task. All of these entries are just so good—our judges had their hands full. But boy is it rewarding seeing the work of all you fundraisers out there, and the massive impact you help nonprofits achieve. Here are the winners of the 2016 Gold Awards for Fundraising Excellence, presented by Turnkey...

2016 Gold Award Winners: Direct Mail—Acquisition
January 23, 2017 at 4:19 pm

This membership effort faced two significant challenges and met each well. First, 
it found commonality between two artists—Leonardo da Vinci and M.C. Escher—and was able to communicate how the works of both provide glimpses into their extraordinary minds. Second, it repeated the benefits of membership throughout every element of the package...

2016 Gold Award Winners: Direct Mail—House
January 23, 2017 at 4:13 pm

This package, although simple, accomplishes several tasks well. First, it makes the reader care. On the front of the #10 outer, a large black-and-white photograph of a dog in a decaying box is heartbreaking. It takes up almost half of the face of the envelope...

USPS Prices Go Up on Sunday
January 20, 2017 at 10:14 am

At 12:01 a.m. on Sunday, First Class stamps will cost 49 cents. USPS says it will also increase postage prices on other products, such as Standard Mail, periodicals and package services. USPS says the postage increases are happening because of the removal of an exigent surcharge...

The Amazing Power of Crazy Envelopes in Direct Mail Fundraising
January 17, 2017 at 11:29 am

Direct mail fundraisers struggle and sweat over the letter, working to make it persuasive and motivating. In many conversations about direct mail fundraising, it is as if the letter is the only thing that really matters. I have a slightly disturbing secret to tell you. The letter is only marginally important to success in direct…

How This Donor Feels: What I Learned From Giving $25 to 19 Nonprofits
December 29, 2016 at 8:56 am

Last year at this time, I sent $25 donations to 19 organizations. Only one ranked among larger organizations in term of annual income. So, how do I, a small-level donor, feel 12 months later? Would I want to give again (and maybe a larger amount) based on the relationship that was built in 2016?...