Direct Mail

NMAAHC's Direct Mail Focuses on Stories
July 14, 2017 at 8:21 am

A mission to correctly present history powers this museum’s direct mail membership effort. Mailer Name: National Museum of African American History & Culture Date Mailed: March 2016 to March 2017 The National Museum of African American History and Culture (NMAAHC) is a Smithsonian Institution museum. This appeal calls its recent opening a “momentous step forward in […]

National Audubon Society's "Small" Direct Mail Control
July 7, 2017 at 9:01 am

A mission to correctly present history powers this museum’s direct mail membership effort. Mailer Name: National Museum of African American History & Culture Date Mailed: March 2016 to March 2017 The National Museum of African American History and Culture (NMAAHC) is a Smithsonian Institution museum. This appeal calls its recent opening a “momentous step forward in […]

St. Mary's Food Bank Uses Powerful Pictures
June 30, 2017 at 8:02 am

A mission to correctly present history powers this museum’s direct mail membership effort. Mailer Name: National Museum of African American History & Culture Date Mailed: March 2016 to March 2017 The National Museum of African American History and Culture (NMAAHC) is a Smithsonian Institution museum. This appeal calls its recent opening a “momentous step forward in […]

AFB's Direct Mail Control Connects Art to Mission
June 23, 2017 at 8:02 am

A mission to correctly present history powers this museum’s direct mail membership effort. Mailer Name: National Museum of African American History & Culture Date Mailed: March 2016 to March 2017 The National Museum of African American History and Culture (NMAAHC) is a Smithsonian Institution museum. This appeal calls its recent opening a “momentous step forward in […]

Personalization: Good, Bad and Just Plain Ugly
June 13, 2017 at 11:40 am

Dialogue with your donors, clients or prospects begins with good data; we all know that one tenet of direct mail—garbage in and out. When we go to the mailbox, a treasure trove of information on fun, as well as vital information, awaits us. Some good, some bad and at most, lame or even useless...