Direct Mail

Myth or Reality: Exposing the Flaws in Fundraising
March 28, 2017 at 8:35 am

In Roger Craver’s recent blog post, he challenged the nonprofit industry to “rev up the discussion” around what he calls the clichéd dictum of “mail more, raise more.” He goes so far as to suggest that most direct response fundraisers are buying into the myth that the only way to effectively increase revenue is to mail more...

FINCA’s Control Mail Piece Inspires Donors
March 23, 2017 at 12:11 am

In Roger Craver’s recent blog post, he challenged the nonprofit industry to “rev up the discussion” around what he calls the clichéd dictum of “mail more, raise more.” He goes so far as to suggest that most direct response fundraisers are buying into the myth that the only way to effectively increase revenue is to […]

Don’t Forget to Thank Your Mid-Level Donors, Too!
March 13, 2017 at 3:11 pm

The No. 1 strategy for sustaining good-standing relationships with donors is by engaging with them on a personal level—not just the major donors, but all donors. And yes, this includes your mid-level donors, too...

GOP Senate Nonprofit Launches Obamacare Repeal Radio Ads
March 9, 2017 at 8:50 am

A major Republican nonprofit is rolling out radio ads in 10 states, pressuring senators to support the repeal and replacement of Obamacare just as a bill starts working its way through the House of Representatives. One Nation, which is controlled by allies of Senate Majority Leader Mitch McConnell, is airing the ads as the second…

Easter Seals’ Direct Mail Uses Cartoons
February 26, 2017 at 5:20 pm

In Roger Craver’s recent blog post, he challenged the nonprofit industry to “rev up the discussion” around what he calls the clichéd dictum of “mail more, raise more.” He goes so far as to suggest that most direct response fundraisers are buying into the myth that the only way to effectively increase revenue is to […]

Best Friends Mails A Practical Involvement Device
February 23, 2017 at 3:17 pm

In Roger Craver’s recent blog post, he challenged the nonprofit industry to “rev up the discussion” around what he calls the clichéd dictum of “mail more, raise more.” He goes so far as to suggest that most direct response fundraisers are buying into the myth that the only way to effectively increase revenue is to […]

Preliminary Report on Charitable Direct Mail Contribution Volume in 2016
February 3, 2017 at 10:39 am

As I have for four consecutive years, I’m starting 2017 off with a report on last year’s charitable giving volume. The analysis is based on 17 million individual direct mail contributions received in 2016 by more than 60 national nonprofit organizations. It encompasses six primary charitable sectors served by Merkle’s Response Management Group...