It’s no secret that the taxi industry has been disrupted by Uber and a growing range of other services. The taxi companies remained largely unchanged for decades, mistakenly assuming that the status quo met their customers’ needs. The same can be said for the movie rental business disrupted by Netflix. In both cases, customers’ expectations became more sophisticated over time, leaving the traditional business operators vulnerable...
A nonprofit founded by a former president uses his powerful voice in this direct mail campaign.
A mission to correctly present history powers this museum’s direct mail membership effort.