Data Mining

Here are four mistakes to avoid and three ideas to keep in mind when digging through your data to get those major gifts.

Would you treat one of your $100 donors differently if you knew he or she had given a $100,000 gift to another charity, and would you treat those donors differently if you knew there were 5,000 more just like them on your housefile?

Join FundRaising Success at 2 p.m. Eastern on June 7 for a free webinar to discuss the type of data to gather and how to make the most of it to optimize fundraising.

AFP TechKnow conference session takes a look at the idea of creating personas to represent your donor database.

Three fundraising professionals shared their "20 Big Ideas for Small Nonprofits" at the 2012 Washington Nonprofit Conference. Here are ideas 1-5.

If you want to raise more money for your nonprofit, it is critically important that you calculate the return on investment of every revenue-generating activity your nonprofit undertakes. This can be fairly easily understood through two basic calculations. If these two formulas were applied to every moneymaking effort a nonprofit engages in, organizations could quickly determine which activities are most profitable and reallocate scarce resources accordingly.

The big takeaway was that merge/purge has a new face and a new place in the fundraising world.

Three fundraising professionals shared 30 ideas for fundraising success at Fund Raising Day in New York. Here are ideas 21-30.

Three fundraising professionals shared 30 ideas for fundraising success at Fund Raising Day in New York. Here are ideas 11-20.

Three fundraising professionals shared 30 ideas for fundraising success at Fund Raising Day in New York. Here are ideas 1-10.