Cause Marketing

With the company’s recent announcement that they will shut down the program, iGive is stepping up to fill the void for charities and philanthropic shoppers alike, helping both give and get more donations than with AmazonSmile.

"Every little bit counts” — at least that’s what Amazon touts when it shares the impact customers have made via AmazonSmile. But less than a decade after launching the program, Amazon announced that AmazonSmile's days are numbered.

Just in time for the holiday season, Walmart is launching a new way of giving designed to spark collective action— and big impact— in support of communities nationwide.

At Boys & Girls Clubs of America, we are grateful to have many outstanding corporate partners. Through the years, we have found that the foundation of a strong partnership is twofold: engagement and long-term commitment.

As you gear up for year-end appeals. You’re thinking about things like when you’ll get started, how many communications you’ll send and through what channels and what will be the focus of your messages. But here’s one thing you might have overlooked: How will you use technology to improve your year-end fundraising?

Of the 100 companies on the list, nearly 30% are Pledge 1% members, reflecting a more engaged business culture.

Media Cause announced the fully redesigned Rally Starter, a fast, simple-to-use platform that makes online advocacy accessible.

It’s spring. Birds are chirping, flowers are growing, and television stations are airing more public service announcements (PSAs) than at any time in history.

As we all know, advocacy is part of the mission at almost every nonprofit. What is not often discussed is that many government affairs professionals say it’s getting harder to do and they need more effective tactics. Here are six tips, including ways to improve your advocacy program and pitfalls to avoid.

One of the significant benefits of multicultural marketing is that it’s simply the right thing to do. However, it can also help you increase brand awareness and help your nonprofit better fulfill its mission. People want to associate with brands and organizations that align with their societal values more than ever.