Capital Campaigns

Change Your Mindset: Capital Campaigns Build More Than Buildings
July 24, 2017 at 11:40 am

What’s the first thing you think of when you think “capital campaign?” I’ll bet it’s buildings. Most people believe that capital campaigns raise money for new buildings. In fact, many people think that donors like to give big gifts for buildings...

How to Recruit First-Rate Volunteers for Your Capital Campaign
July 10, 2017 at 9:42 am

Your capital campaign’s success depends heavily on the work of volunteers. The right sort of highly capable campaign volunteers add a breadth and depth to your campaign that your staff simply can’t replace. Volunteers won’t just open doors, solicit gifts and help with all sorts of tasks, but they’ll also be generous donors to your campaign...

Keep Donors Coming Back With Memorable Swag Bags
June 23, 2017 at 9:08 am

Everyone loves getting free swag, particularly if it is unique and useful. Fundraisers are an essential way for organizations to raise money for their cause, and swag bags are critical to getting donors to the table and interested in your event...

US Point-of-Sale Fundraising Campaigns Raises $441M in 2016
June 22, 2017 at 12:04 pm

U.S. point-of-sale fundraising campaigns raised over $441 million in 2016—a 4.5 percent increase from 2014. In total, these campaigns have raised over $4.1 billion within the past three decades, according to Engage for Good’s “2017 America’s Charity Checkout Champions” report...

A Cautionary Tale: Gift Solicitation Gone Wrong
June 12, 2017 at 11:15 am

Have you ever wondered what the ideal number of people is to solicit a gift? Is a one-on-one meeting best? Perhaps you should bring two people—your president and campaign chair? Or perhaps three people would be even better—president, campaign chair and board member. Sounds reasonable, right? Get a power team to solicit a power gift! But here’s a story that will set you straight...

Find the Right Board Giving Goal for Your Capital Campaign
May 30, 2017 at 11:53 am

What percentage of your campaign goal should your board members give to your capital campaign? Twenty-five percent? Forty percent? Ten percent? Again and again, I’ve seen board members stumble over this question. They want to do what’s right; but really, they have no idea what’s appropriate or more importantly, what’s possible...

Should You ‘Hit People Up’ and ‘Twist Their Arms’ For Gifts?
May 8, 2017 at 10:32 am

Have you hit anyone up this week? Have you twisted arms? Have you called in the big guns to help you lean on your best targets? Do those words make you cringe? I sure hope so. Because if they don’t, then you’ve got some serious work to do to reshape the way you think about fundraising...

Throwing Spaghetti for Capital Campaign Success
April 24, 2017 at 9:18 am

Have you ever thrown spaghetti at the wall? Either literally or figuratively? This week, try doing something just a bit outrageous just to remind yourself that you can and to know what it feels like...