Capital Campaigns

A Failing Capital Campaign Is Not Possible (If You Do It Right)
October 9, 2017 at 10:49 am

Once you recruit powerful volunteers to serve in leadership positions of your capital campaign, you have an obligation to make sure they succeed. Period! The leaders and philanthropists of your community put their reputations on the line when they agree to serve on your campaign committees or in leadership positions. To let them down and embarrass them by letting a campaign fail will have serious negative consequences for years to come. So, don’t make failure an option...

A Great Way to Help Your Donor Decide on the Right Gift
September 25, 2017 at 11:55 am

As you get ready to ask people for gifts, you will certainly wonder how much to ask them for. Sometimes you’ll know enough to have a sense of what’s appropriate. You can look at their giving history to your organization. You might also find out about other gifts they’ve made to comparable projects. Giving, like many other activities, has a large element of habit...

Creatively Tell Your Story at Nonprofit Events
September 14, 2017 at 10:01 am

People listen differently when stories are told. Just watch a toddler listen to their favorite book over and over again to know this is true. At the end of your workday, you likely share short glimpses into your day with the stories you tell your family or friends. A well-constructed story is one of the most effective fundraising tools simply because our brains love and need stories to process what we are thinking...

How to Prevent Donors From Sugarcoating Their Comments
September 11, 2017 at 9:25 am

Most people hesitate to give criticism or honest feedback. I’ve done it myself—sugarcoating my comments rather than telling someone what I really think. Unless someone asks me specifically what I really think, probing in various specific areas, I’m more inclined to give positive feedback...

Campaigns as Agents of Change
August 29, 2017 at 10:23 am

Why do organizations mount major gift or capital campaigns? Hopefully the answer is to reach strategic objectives that expand their mission, that add new and improved programs or services, or that uniquely address significant needs of those they serve. In other words, campaigns are about change...

Get in the Spirit: 5 Best Practices for a Fruitful Year-End Fundraising Campaign
August 16, 2017 at 11:29 am

Once the leaves begin changing colors, we know that we’re entering the fall season, which also means we’re at the cusp of the most exciting—and generous—time of the year. The holiday season is kicked off with the most playful of them all: Halloween, where children, and adults alike, engage in ghoulish activities...

Pop Quiz: How to Approach the Richest People in Town for a Gift
August 14, 2017 at 11:16 am

Do the wealthiest people in your community seem beyond your reach? Perhaps there’s a business person in your city who seems to have her fingers in most everything. She is the developer of the town’s most prestigious residential community...

Change Your Mindset: Capital Campaigns Build More Than Buildings
July 24, 2017 at 11:40 am

What’s the first thing you think of when you think “capital campaign?” I’ll bet it’s buildings. Most people believe that capital campaigns raise money for new buildings. In fact, many people think that donors like to give big gifts for buildings...

How to Recruit First-Rate Volunteers for Your Capital Campaign
July 10, 2017 at 9:42 am

Your capital campaign’s success depends heavily on the work of volunteers. The right sort of highly capable campaign volunteers add a breadth and depth to your campaign that your staff simply can’t replace. Volunteers won’t just open doors, solicit gifts and help with all sorts of tasks, but they’ll also be generous donors to your campaign...

Keep Donors Coming Back With Memorable Swag Bags
June 23, 2017 at 9:08 am

Everyone loves getting free swag, particularly if it is unique and useful. Fundraisers are an essential way for organizations to raise money for their cause, and swag bags are critical to getting donors to the table and interested in your event...