Capital Campaigns

The 'AAA' Approach to Board Members and Your Capital Campaign
January 23, 2017 at 10:17 am

Whatever you do, don’t assume that your board members know what they are doing. Chance are high that they don’t. Your capital campaign gives you a wonderful opportunity to train them. The stakes are high, and you can develop a small training program just for them. Consider this three-part approach...

10 Tips for Surviving Capital Campaign Stress
October 31, 2016 at 9:37 am

Even if you’re not in the middle of a capital campaign, fundraising boosts your adrenaline. And if you are in capital campaign mode, the stress is even higher. Here are 10 suggestions for taking care of yourself. These are things you can do to boost your energy and morale, even as you live through the everyday anxiety of fundraising...

Have a Plan: Your Process Strengthens Results
October 19, 2016 at 11:54 am

A process is "a systematic series of actions directed to some end." The process in strategic planning, for example, can even be more important than the resulting plan. If you conduct planning as a process and not an event, have a proven outside facilitator and let the process work without a leader trying to control it (after all a plan is about the organization, not one person), the results are phenomenal...

Infographic: How to Create a Timeline for Your Next Capital Campaign
October 3, 2016 at 12:31 pm

It’s easy to get lost in big, complicated projects, like capital campaigns. When you’re on the verge of getting lost and not understanding how your fundraising all fits together, there’s nothing like a clear, simple picture to help you make sense of it all. I've created a simple, attractive image of how capital campaigns work. It lays out the entire process in eight simple segments.

Create a Visual Tool to Engage Your Donors
September 19, 2016 at 11:44 am

I've coached dozens of clients, helping them draft their cases for support. Quite frankly, it's always frustrating. Everyone finds it challenging to articulate clearly and in compelling terms what their campaigns will raise money for and why it matters...

Counterpoint: Feasibility Studies and Other Reasons Outside Counsel Can Help Small Nonprofits
September 12, 2016 at 12:13 pm

In the recent article “9 Fundraising Myths Shattered,” published here on NonProfit PRO, one of the myths the author sought to debunk was that you need an outside consultant for your capital campaign. It’s true that not every nonprofit needs to have an outside consultant in order to conduct a successful capital campaign. But many clearly do—and even those who don’t might have good reason to consider using outside counsel...

Harvard Rakes in Another $7B in Record-Breaking Fundraising Haul
September 9, 2016 at 9:54 am

It’s nice to see one of these scrappy liberal arts schools finally catch a break. With another two years to go, Harvard University’s latest fundraising drive has raked in $7 billion, the college said last week. Launched in 2013 with the goal of reaching $6.5 billion, Harvard’s haul broke the record Stanford previously set in…

3 Simple Tips to Make Your Major Donor Asks More Successful
September 2, 2016 at 8:00 am

The better you get at asking for major gifts before you plan a capital campaign, the more successful your campaign is likely to be. And, of course, the more money you’ll raise year-in and year-out. Here are three tips to keep in mind when approaching a donor for a big gift...